This slide has quotes from the case, that support the nature of the problem
UnconfrenceVivek Kumar Srivstava M110009Ms
LinkedIn Founders• Reid Hoffman• Allen Blue• Konstantin Guericke
VisionTo be the leading site for online business networking, and toprovide productivity tools used by professionals
Company Background• LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.• The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network.• As of June 30, 2012 (the end of the second quarter), professionals are signing up to join LinkedIn at a rate of approximately two new members per second.• The company is publicly held and has a diversified business model with revenues coming from hiring solutions, marketing solutions and premium subscriptions.
LinkedIn Facts• As of August 2, 2012, LinkedIn operates the world’s largest professional network on the Internet with more than 175 million members in over 200 countries and territories.• Sixty-two percent of LinkedIn members are located outside of the United States, as of August 2, 2012.• LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.• Headquartered in Mountain View, Calif., LinkedIn also has U.S. offices in Chicago, Los Angeles, New York, Omaha and San Francisco. International LinkedIn offices are located in Amsterdam, Bangalore, Delhi, Dublin, Hong Kong, London, Madrid, Melbourne, Milan, Mumbai, Munich, Paris, Perth, São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto.
What is LinkedIn?• LinkedIn is the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
Video File• D:My DocumentsWhat is LinkedIn_.mp4
Establish your professional profile• LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.
Stay in touch with colleagues and friends• In today’s professional world, people change jobs and locations constantly. By connecting on LinkedIn, your address book will never go out of date. Your contacts update their profiles, keeping you current with their latest jobs, projects and contact info. You’ll stay in closer contact with great tools to communicate and collaborate.
Find experts and ideas• Sometimes your immediate circle can’t resolve a unique business challenge. Tools like Answers and Groups let you locate and interact with experts through trusted introductions. LinkedIn Search lets you explore the broader network by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for.
Explore opportunities• Whether you’re looking for a career opportunity, winning new clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners. With our powerful search engine, company research tools and a jobs board that shows who you know at listed companies, LinkedIn is the place to turn for new opportunities.
IDEAProfessional Network Services Vs Social Network Services
The ProblemPotential Erosion of Customer Base by Competing Services
Industry Trends• Facebook has plug-ins from Career Builder and Jobster• Facebook has corporate pages• Google is exploring open platform services
LinkedIn’s Goals• To continue to meet customers’ demands while staying true to the vision• To increase LinkedIn’s membership and usage while pre-empting efforts by services targeting the professional market
Alternative Choices• Move into Social Networking Services? – Erodes brand identity – Uses significant resources for little value added
Alternative Choices• Move toward an Open Platform Architecture? – Dan Nye about open platform: “It isn’t going to happen anytime soon. So much will play out before now and [then]…”
Customer• Professionals• Job Seekers• Recruiters• College Graduates• Businessmen
Needs• Networking• Job Search• References• Company Research• Business News
S.W.O.TStrengths Opportunities• Unique Identity • Overseas Markets• Strong Brand Image • Mobile Markets• Professional Membership • Language CapacitiesWeaknesses Threats• Only 23 Millions Users • Other PNS Providers• Low Language Compatibility • Other SNS Providers
Competitive Analysis ProfessionalOpen Closed Social
Additional Product Features• Webinar / Conference calls• Instant Messenger with contacts• Online career fair• Cover letter / Resume clinic