Nestle introduced the Maggi brand in India in 1982. With its launch of Maggi 2 Minute Noodles. With the launch of Maggi noodles, NIL created an entirely new food category in the Indian packaged food market. The brand is very popular in several countries. The brand Maggi is also known as “Maggi Mee". Maggi is a brand of instant soups and noodles. Maggi noodles recently introduced a new variety of its noodles, to cater the health conscious customers like 'Less Salt' and 'No Trans fat'. Over the years, in India Maggi noodles became a popular snack food product.
For sustaining their image Nestle introduced several ready-to-eat meal variants and frozen foods in the market. Like
Various desi sub-segments such as the traditional Dal Atta, Veg Atta and Rice noodles along with their various variants, Curry, Masala, Tomato, Chicken in the traditional segment and Shahi Pulao, Lemon Masala and Chilly Chow in the rice noodle segments.
For sustaining their image nestle find out the need and demand of the consumer. So when Nestle launched Maggi in India. Nestle used the tagline, ‘Fast to cook and good to eat’, to not only promote the product, but also to educate the consumer about the advantages of the product.
For sustaining their image Nestle continually innovate and renovate their products According to the need of the consumer .
When nestle introduced the maggi in India the target customer of maggi was Working women's but after the research they find out that the main target customer of maggi was children. So they change their positioning strategy as a healthy fast food.