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Gillet Ppt
Gillet Ppt
Gillet Ppt
Gillet Ppt
Gillet Ppt
Gillet Ppt
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Gillet Ppt

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  • 1. History <ul><li>World war 1 st </li></ul><ul><ul><li>Gillette using promotional offers for attracting the customer. (Shave & Save Plan) </li></ul></ul><ul><ul><li>They also attracting government which ordered 3.5 million razors & 36 million blades. </li></ul></ul><ul><ul><li>They create an environment of self shaving. </li></ul></ul><ul><ul><li>They also using advertisement for recall the image in customers mind. </li></ul></ul><ul><ul><li>They built power full brand image of Gillette. </li></ul></ul>
  • 2. History <ul><li>World war 2 nd </li></ul><ul><ul><li>Gillette produced 12.5 million razors & 1.5 billion blades for US military. </li></ul></ul>
  • 3. History <ul><li>Competition </li></ul><ul><ul><li>During the post world war 1 st </li></ul></ul><ul><ul><ul><li>Auto Strop Safety Razor company developed same size razor. </li></ul></ul></ul><ul><ul><ul><li>They also developed a blade called Probak that could fit in both the companies razor. </li></ul></ul></ul><ul><ul><ul><li>In 1930 both the company decided to merge. </li></ul></ul></ul><ul><ul><ul><li>For boost their sales they cutting the price and sponsoring major football and baseball events. </li></ul></ul></ul>
  • 4. History <ul><li>In 1936 Gillette introduced new product in the market: </li></ul><ul><ul><ul><li>Brushless shaving cream </li></ul></ul></ul><ul><ul><ul><li>Kumpakt electric razor </li></ul></ul></ul><ul><li>In 1940 Gillette introduced the range of lather shaving cream. </li></ul><ul><li>In 1948 Gillette purchased Toni company . </li></ul><ul><li>(A US manufacturer of home permanent kits for women) </li></ul><ul><li>In 1955 Gillette bought Paper mate company in $15 million. </li></ul>
  • 5. History <ul><li>In 1962 Gillette acquired sterilon corporation. </li></ul><ul><ul><li>These acquisition Gillette organized itself 5 operating divisions. </li></ul></ul><ul><ul><ul><ul><li>The Gillette Safety Razor Company </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The Toni Company </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The Paper Mate Company </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The Eastern Hemisphere Divisior </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Western Hemisphere Division </li></ul></ul></ul></ul>
  • 6. History <ul><li>In 1967 Gillette acquired Braun company, which manufactured electronic razors, Hair dryers, High fidelity speakers and cameras. </li></ul><ul><li>In 1970s Gillette acquired La Giulla, a small Italian chewing gum and candy and several small house hold like – plant and potting. </li></ul><ul><li>In 1971 Gillette acquired a 48% interest in ST Dupont company. (A manufacturer of luxury writing instruments and disposable lighters. </li></ul><ul><li>In 1973 Gillette acquired Jafra, a cosmetic company. </li></ul>

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