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Gillet Ppt

Gillet Ppt






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    Gillet Ppt Gillet Ppt Presentation Transcript

    • History
      • World war 1 st
        • Gillette using promotional offers for attracting the customer. (Shave & Save Plan)
        • They also attracting government which ordered 3.5 million razors & 36 million blades.
        • They create an environment of self shaving.
        • They also using advertisement for recall the image in customers mind.
        • They built power full brand image of Gillette.
    • History
      • World war 2 nd
        • Gillette produced 12.5 million razors & 1.5 billion blades for US military.
    • History
      • Competition
        • During the post world war 1 st
          • Auto Strop Safety Razor company developed same size razor.
          • They also developed a blade called Probak that could fit in both the companies razor.
          • In 1930 both the company decided to merge.
          • For boost their sales they cutting the price and sponsoring major football and baseball events.
    • History
      • In 1936 Gillette introduced new product in the market:
          • Brushless shaving cream
          • Kumpakt electric razor
      • In 1940 Gillette introduced the range of lather shaving cream.
      • In 1948 Gillette purchased Toni company .
      • (A US manufacturer of home permanent kits for women)
      • In 1955 Gillette bought Paper mate company in $15 million.
    • History
      • In 1962 Gillette acquired sterilon corporation.
        • These acquisition Gillette organized itself 5 operating divisions.
            • The Gillette Safety Razor Company
            • The Toni Company
            • The Paper Mate Company
            • The Eastern Hemisphere Divisior
            • Western Hemisphere Division
    • History
      • In 1967 Gillette acquired Braun company, which manufactured electronic razors, Hair dryers, High fidelity speakers and cameras.
      • In 1970s Gillette acquired La Giulla, a small Italian chewing gum and candy and several small house hold like – plant and potting.
      • In 1971 Gillette acquired a 48% interest in ST Dupont company. (A manufacturer of luxury writing instruments and disposable lighters.
      • In 1973 Gillette acquired Jafra, a cosmetic company.