Rural Marketing is a process which starts with a decision to produce a saleable farm commodity and it involves all the aspects of market structure or system, both functional and institutional, based on technical and economic considerations and includes pre and post harvest operations, assembling, grading, storage, transportation and distribution.
Today Rural Market is highly growing sector in India. It is full of opportunities. If you seen most of the rural consumer go to the nearby city’s to buy the branded products and services. Today most of the companies run to the Rural Markets for establishing their brands. Gone are those days when marketers thought van campaigns, cinema commercials and a few wall paintings would sufficient to entire rural market, but now they want more knowledge about the product. Today the customer of Rural area is quite literate and know about trends of the market. Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban.
Demand in Consumer Durables in Rural Market (Figures in ‘000 tonnes)
Demand of Consumer Expandable (Number of households owning goods per ‘000 households)
Penetration of Expendables (Number of households using consumables per ‘000 households)
Dabur India Limited is the fourth largest FMCG Company in India with interests in Health care, Personal care and Food products. Building on a legacy of quality and experience for over 120 years. Strength of Dabur is its powerful brands image in customers mind like Dabur Amla, Dabur Chyawanprash, Vatika and Hajmola. It is most famous for Dabur Chyawanprash, Dabur Amla and Hajmola.
Dabur is trying to capture market by launching products with a regional twist. It is selling Sivappu Pal Podi or local version of its popular brand Lal Dant Manjan in Tamil Nadu. In north region they give English name Dabur Red tooth Powder.