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  • 1. Assignment of Database Use of Database in B2C Marketing Given By – Mr. Rajat Dutta Prepared By – Vivek Sharma
  • 2. Use of Database in B2C
      • Know about the customer what they want
      • If you know about the customer preference than you save the time of the customer
      • Give the full information about the product to the customer
      • Invite the customer to show the new product or models
      • Measure the value of their individual customers
  • 3. Use of Database in B2C
      • Sending them greeting cards, flowers to the customers birthday
      • Sending them calendar, diary, greeting cards of any Occasion or New year
      • Sending them targeted promotions to any segment of their customer and prospect lists
      • Inform the customers about schemes and facilities or changes
      • Inform the customer changes of the product
  • 4. Use of Database in B2C
      • Know about the customers preference
      • Know about the customers interest
      • Measure the past purchase of the customer
      • It work look like reminder to remind the changes of customers buying decision
      • Collect the data of target customer
      • Collect the data of new customer
      • To get the full knowledge of the consumers behaviour
  • 5. Use of Database in B2C
      • To get the information about the competition
      • To know the condition of market
      • To know the psyche of the customer
      • Increase the retention of the customer
      • Increase the sales
      • Increase the profit
      • Increase your business also
  • 6. Use of Database in B2C
      • To give the information about who is your permanent customer
      • To give the information about which customer good or bed
      • It also helps in advertising
      • It also helps to recall the brand name in customers mind