CRM Database

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CRM Database

  1. 1. Assignment of Database Use of Database in B2C Marketing Given By – Mr. Rajat Dutta Prepared By – Vivek Sharma
  2. 2. Use of Database in B2C <ul><ul><li>Know about the customer what they want </li></ul></ul><ul><ul><li>If you know about the customer preference than you save the time of the customer </li></ul></ul><ul><ul><li>Give the full information about the product to the customer </li></ul></ul><ul><ul><li>Invite the customer to show the new product or models </li></ul></ul><ul><ul><li>Measure the value of their individual customers </li></ul></ul>
  3. 3. Use of Database in B2C <ul><ul><li>Sending them greeting cards, flowers to the customers birthday </li></ul></ul><ul><ul><li>Sending them calendar, diary, greeting cards of any Occasion or New year </li></ul></ul><ul><ul><li>Sending them targeted promotions to any segment of their customer and prospect lists </li></ul></ul><ul><ul><li>Inform the customers about schemes and facilities or changes </li></ul></ul><ul><ul><li>Inform the customer changes of the product </li></ul></ul>
  4. 4. Use of Database in B2C <ul><ul><li>Know about the customers preference </li></ul></ul><ul><ul><li>Know about the customers interest </li></ul></ul><ul><ul><li>Measure the past purchase of the customer </li></ul></ul><ul><ul><li>It work look like reminder to remind the changes of customers buying decision </li></ul></ul><ul><ul><li>Collect the data of target customer </li></ul></ul><ul><ul><li>Collect the data of new customer </li></ul></ul><ul><ul><li>To get the full knowledge of the consumers behaviour </li></ul></ul>
  5. 5. Use of Database in B2C <ul><ul><li>To get the information about the competition </li></ul></ul><ul><ul><li>To know the condition of market </li></ul></ul><ul><ul><li>To know the psyche of the customer </li></ul></ul><ul><ul><li>Increase the retention of the customer </li></ul></ul><ul><ul><li>Increase the sales </li></ul></ul><ul><ul><li>Increase the profit </li></ul></ul><ul><ul><li>Increase your business also </li></ul></ul>
  6. 6. Use of Database in B2C <ul><ul><li>To give the information about who is your permanent customer </li></ul></ul><ul><ul><li>To give the information about which customer good or bed </li></ul></ul><ul><ul><li>It also helps in advertising </li></ul></ul><ul><ul><li>It also helps to recall the brand name in customers mind </li></ul></ul>

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