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  • 1. Grow Your Business With Social Media PERSENTED BY:- VIVEK KUMAR MMM STUDENT LBS PUNE
  • 3. What is Social Media? DEFINED: Interactive media using online tools to connect people. It’s about us connecting, interacting & sharing online. Social media for business is about reach & connection.
  • 4. Major Three Component Of SocialMedia The main focus lies on content & services for collaborative creating ,management, updating and sharing of content. Trust building services as ratings, voting and similar are also the foundation for the collective intelligence service. Services and automatic update procedures that evaluate each users input and always create a new common state knowledge and content.
  • 5. Categories Of Social Media Blogs : comprising individuals’ or firms’ online journals, often combined with audio or video products. Example-personal blogs, house blogs Social networks: application allowing users to build personal web site accessible to other users for exchange of personal content and communication i.e. Facebook Content communities :websites organizing and sharing particular types of content.
  • 6. Categories Of Social Media Forms/Bulletin Boards: site for exchanging ideas and information usually around special interests. Content aggregators: application allowing users to fully customize the web content they wish to access.
  • 7. Ways Social Media Can Be Usedfor Business Customer Support Market Research Brand Marketing Public Relations Promotions Consumer Education Sales New Product Development Customer Relationship Management
  • 8. Why is Social Media Changing theGame? We can’t be bought like we used to be. We want more than a handout or a quick sell. We want to know who we know approves or likes it. We want to know that you’re listening to us. We want to be a part of the creation process. We want our voice to be heard for new products. We want a relationship We want to be appreciated, acknowledged and rewarded.
  • 9. 4 Key Steps – Entering SocialMedia the Right Way Step 1: Listen. See what people are saying about your brand, your products and your industry before jumping in. Step 2:Interact. Join the conversation in a way that adds value. "You have to contribute to conversations people are already having to gain an audience," says Qualman.
  • 10. 4 Key Steps – Entering SocialMedia the Right Way Step 3:React. "If 70 percent of people are saying they like something about your product, how quickly [are you] changing your product to deliver more of what they like?”. Step 4:Sell. Now is the perfect time to seamlessly add in a little self-promotion. "If youre reacting to customer feedback to constantly improve your offering, selling will come naturally," Qualman states.
  • 11. Strategic Ways to Get Started Plan Build Promote Measure Enhance
  • 12. ACTION: Find Ways to EngageTake this first action step to engage with your clients today: Organize an event where consumers can engage with your brand and other consumers. Facilitate the discussion with “how to” product discussions, best practices, and open forums. Create an open two-way channel to discuss your brand as an online focus group.
  • 13. TIPS: What TO DoIntegrate your content on all your platforms but remember… Develop a social media content plan. Make it a priority. Watch what your customers are saying online. Respond to all complaints and request feedback and interaction. Do give proper credits online. It’s better to work with other companies than to only discuss your business.
  • 14. Social Media Ways to Get Started Example: Social Media Content Outline. Mondays: Post galleries of events from the weekend, thank guests, tag people and give shout outs to vendors. Tuesdays: Post the weekly blog post and add a quote or announce mid-week events and so on… SOCIAL MEDIA.FLV
  • 15. So Are You Ready To
  • 16. References Indian Journal Of Marketing(volume-42,may,2012)
  • 17. Presented By: Vivek Kumar MMM Student(LOTUS BUSINESS SCHOOL,PUNE)