What is Social Media? DEFINED: Interactive media using online tools to connect people. It’s about us connecting, interacting & sharing online. Social media for business is about reach & connection.
Major Three Component Of SocialMedia The main focus lies on content & services for collaborative creating ,management, updating and sharing of content. Trust building services as ratings, voting and similar are also the foundation for the collective intelligence service. Services and automatic update procedures that evaluate each users input and always create a new common state knowledge and content.
Categories Of Social Media Blogs : comprising individuals’ or firms’ online journals, often combined with audio or video products. Example-personal blogs, house blogs Social networks: application allowing users to build personal web site accessible to other users for exchange of personal content and communication i.e. Facebook Content communities :websites organizing and sharing particular types of content.
Categories Of Social Media Forms/Bulletin Boards: site for exchanging ideas and information usually around special interests. Content aggregators: application allowing users to fully customize the web content they wish to access.
Ways Social Media Can Be Usedfor Business Customer Support Market Research Brand Marketing Public Relations Promotions Consumer Education Sales New Product Development Customer Relationship Management
Why is Social Media Changing theGame? We can’t be bought like we used to be. We want more than a handout or a quick sell. We want to know who we know approves or likes it. We want to know that you’re listening to us. We want to be a part of the creation process. We want our voice to be heard for new products. We want a relationship We want to be appreciated, acknowledged and rewarded.
4 Key Steps – Entering SocialMedia the Right Way Step 1: Listen. See what people are saying about your brand, your products and your industry before jumping in. Step 2:Interact. Join the conversation in a way that adds value. "You have to contribute to conversations people are already having to gain an audience," says Qualman.
4 Key Steps – Entering SocialMedia the Right Way Step 3:React. "If 70 percent of people are saying they like something about your product, how quickly [are you] changing your product to deliver more of what they like?”. Step 4:Sell. Now is the perfect time to seamlessly add in a little self-promotion. "If youre reacting to customer feedback to constantly improve your offering, selling will come naturally," Qualman states.
Strategic Ways to Get Started Plan Build Promote Measure Enhance
ACTION: Find Ways to EngageTake this first action step to engage with your clients today: Organize an event where consumers can engage with your brand and other consumers. Facilitate the discussion with “how to” product discussions, best practices, and open forums. Create an open two-way channel to discuss your brand as an online focus group.
TIPS: What TO DoIntegrate your content on all your platforms but remember… Develop a social media content plan. Make it a priority. Watch what your customers are saying online. Respond to all complaints and request feedback and interaction. Do give proper credits online. It’s better to work with other companies than to only discuss your business.
Social Media Ways to Get Started Example: Social Media Content Outline. Mondays: Post galleries of events from the weekend, thank guests, tag people and give shout outs to vendors. Tuesdays: Post the weekly blog post and add a quote or announce mid-week events and so on… SOCIAL MEDIA.FLV