Grow Your Business With Social           Media                     PERSENTED BY:-                       VIVEK KUMAR       ...
SOCIAL MEDIA
What is Social Media? DEFINED: Interactive media using online tools to  connect people. It’s about us connecting, intera...
Major Three Component Of SocialMedia The main focus lies on content & services for  collaborative creating ,management, u...
Categories Of Social Media Blogs : comprising individuals’ or firms’ online  journals, often combined with audio or video...
Categories Of Social Media Forms/Bulletin Boards: site for exchanging ideas  and information usually around special inter...
Ways Social Media Can Be Usedfor Business Customer Support Market Research Brand Marketing Public Relations Promotion...
Why is Social Media Changing theGame? We can’t be bought like we used to be. We want more than a handout or a quick sell...
4 Key Steps – Entering SocialMedia the Right Way Step 1: Listen. See what people are saying about your  brand, your produ...
4 Key Steps – Entering SocialMedia the Right Way Step 3:React. "If 70 percent of people are saying they  like something a...
Strategic Ways to Get Started Plan Build Promote Measure Enhance
ACTION: Find Ways to EngageTake this first action step to engage with your clients  today: Organize an event where consum...
TIPS: What TO DoIntegrate your content on all your platforms but remember… Develop a social media content plan. Make it a...
Social Media Ways to Get Started Example: Social Media Content Outline. Mondays: Post galleries of events from the  week...
So Are You Ready To
References Indian Journal Of Marketing(volume-42,may,2012) SlideShare.com CheckFacebook.com
Presented By:                   Vivek Kumar                  MMM Student(LOTUS BUSINESS SCHOOL,PUNE)
Upcoming SlideShare
Loading in …5
×

GROW YOUR BUSINESS WITH SOCIAL MEDIA

1,838 views
1,811 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,838
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

GROW YOUR BUSINESS WITH SOCIAL MEDIA

  1. 1. Grow Your Business With Social Media PERSENTED BY:- VIVEK KUMAR MMM STUDENT LBS PUNE
  2. 2. SOCIAL MEDIA
  3. 3. What is Social Media? DEFINED: Interactive media using online tools to connect people. It’s about us connecting, interacting & sharing online. Social media for business is about reach & connection.
  4. 4. Major Three Component Of SocialMedia The main focus lies on content & services for collaborative creating ,management, updating and sharing of content. Trust building services as ratings, voting and similar are also the foundation for the collective intelligence service. Services and automatic update procedures that evaluate each users input and always create a new common state knowledge and content.
  5. 5. Categories Of Social Media Blogs : comprising individuals’ or firms’ online journals, often combined with audio or video products. Example-personal blogs, house blogs Social networks: application allowing users to build personal web site accessible to other users for exchange of personal content and communication i.e. Facebook Content communities :websites organizing and sharing particular types of content.
  6. 6. Categories Of Social Media Forms/Bulletin Boards: site for exchanging ideas and information usually around special interests. Content aggregators: application allowing users to fully customize the web content they wish to access.
  7. 7. Ways Social Media Can Be Usedfor Business Customer Support Market Research Brand Marketing Public Relations Promotions Consumer Education Sales New Product Development Customer Relationship Management
  8. 8. Why is Social Media Changing theGame? We can’t be bought like we used to be. We want more than a handout or a quick sell. We want to know who we know approves or likes it. We want to know that you’re listening to us. We want to be a part of the creation process. We want our voice to be heard for new products. We want a relationship We want to be appreciated, acknowledged and rewarded.
  9. 9. 4 Key Steps – Entering SocialMedia the Right Way Step 1: Listen. See what people are saying about your brand, your products and your industry before jumping in. Step 2:Interact. Join the conversation in a way that adds value. "You have to contribute to conversations people are already having to gain an audience," says Qualman.
  10. 10. 4 Key Steps – Entering SocialMedia the Right Way Step 3:React. "If 70 percent of people are saying they like something about your product, how quickly [are you] changing your product to deliver more of what they like?”. Step 4:Sell. Now is the perfect time to seamlessly add in a little self-promotion. "If youre reacting to customer feedback to constantly improve your offering, selling will come naturally," Qualman states.
  11. 11. Strategic Ways to Get Started Plan Build Promote Measure Enhance
  12. 12. ACTION: Find Ways to EngageTake this first action step to engage with your clients today: Organize an event where consumers can engage with your brand and other consumers. Facilitate the discussion with “how to” product discussions, best practices, and open forums. Create an open two-way channel to discuss your brand as an online focus group.
  13. 13. TIPS: What TO DoIntegrate your content on all your platforms but remember… Develop a social media content plan. Make it a priority. Watch what your customers are saying online. Respond to all complaints and request feedback and interaction. Do give proper credits online. It’s better to work with other companies than to only discuss your business.
  14. 14. Social Media Ways to Get Started Example: Social Media Content Outline. Mondays: Post galleries of events from the weekend, thank guests, tag people and give shout outs to vendors. Tuesdays: Post the weekly blog post and add a quote or announce mid-week events and so on… SOCIAL MEDIA.FLV
  15. 15. So Are You Ready To
  16. 16. References Indian Journal Of Marketing(volume-42,may,2012) SlideShare.com CheckFacebook.com
  17. 17. Presented By: Vivek Kumar MMM Student(LOTUS BUSINESS SCHOOL,PUNE)

×