Using examples from nonprofits (submit your copy and it might be chosen as an example – in essence you’d receive a free critique worth over $250), Karen will show how to write stronger copy that your readers are more likely to respond to. This means you acquire more new donors, members or volunteers; get more people signing up for events; raise more funds; and so on.
Karen Zapp will give an overview of the fundamentals of nonprofit copywriting. And then she’ll list three key points or best tips to follow for each of these marketing channels:
- Direct mail
- Social Media
The “best tips” will build on what is covered in the first part of the webinar.
If you want your direct mail letter, email appeal, video, or perhaps home page of your website to be considered as an example used during the webinar, you must submit it via email no later than September 15, 2011. If your example is chosen by Karen then you’ll discover at least 3 changes you could make that would most likely improve the performance of your copy. Fair warning: If you can’t graciously accept professional, constructive criticism … then we suggest you don’t submit your work for consideration!
And anyone who submits an integrated campaign (e.g., direct mail letter and follow-up emails for the same campaign; or email supported by social media), will receive extra consideration when Karen chooses examples she’ll use during the webinar.
What You’ll Learn
- How to write stronger copy that your readers are more likely to respond to
- How copy differs depending on the marketing channel
- What the most common mistakes are
- Ways to integrate your campaigns
Guest Presenter, Karen Zapp, Fundraising Copywriter, PKScribe.com