Vivanista Fundraising Summit: Fundraising Event Strategy

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  • Raise fundsConnect with beneficiaries and/or membersRaise public awarenessReward donors and/or volunteersMaintain relationshipsLaunch a new campaignBuild communityGain a new audience
  • Raise fundsConnect with beneficiaries and/or membersRaise public awarenessReward donors and/or volunteersMaintain relationshipsLaunch a new campaignBuild communityGain a new audience
  • Know and showcase your missionRoute to the heartDrives donor retentionIllustrate your cause through activities
  • Vivanista Fundraising Summit: Fundraising Event Strategy

    1. 1. An Ex p l o r a t i o n I n t o S t r a t e g y a n d ROF E
    2. 2. Return On Fundraising Event (ROFE):Profit (Income – Expenses) + Donor Cultivation + Public Awareness
    3. 3. ResourcesGoals and AudienceObjectives Event Concept
    4. 4. • What would make this event a success for your nonprofit? – Reaching a fundraising goal – Recruiting new volunteers – New corporate relationships – Continued donor loyalty – Increased public awareness
    5. 5. • Fundraising• Retention• Awareness• Recognition• Cultivation
    6. 6. • Launch campaign• Build community• Educate the public• Acquire donors• Showcase mission• Share news• Celebrate
    7. 7. • Staff alliance to mission• Volunteer alliance to mission• Volunteer time• Staff time
    8. 8. • Corporate partnerships• Corporate relationships• Business partnerships• Board support• Celebrity connections• Funding resources• Sources of funding
    9. 9. • Demographics• Disposable income level• Interests• Motivations• Concerns
    10. 10. • Cause-affiliated • Leadership• Affinity statement development• Unique experience • Networking• New opportunity • Private benefit
    11. 11. • Past performance and competition• Audience demographics• Revenue streams• Mission alignment• Attendee motivations
    12. 12. • Social• Interactive• Sporting• Entertainment
    13. 13. Polo Cup Holiday GalaCelebrity Cook-Off Holiday Run 5K Fun Gala Polo Cup Celebrity Cook-Off 5K Fun Run
    14. 14. ResourcesGoals and AudienceObjectives Event Concept
    15. 15. Fashion Showo Social, Entertainmento Can make it interactiveo Fundraising, recognition, awarenesso + corporate partnershipso + volunteerso - staff time Art Exhibit and Live Auctiono - disposable o Interactive, Entertainment income o Fundraising, cultivationo Younger generations o + corporate partnershipso Affinity, unique o + volunteers experience o + staff timeo Poverty or animal- o ++ disposable income focused o Boomers+ age organization o Prestige, networking o Arts or child-focused organization
    16. 16. • It requires change• Frequent evaluation• Understand an event’s value over other fundraising activities• Align your staff and volunteers• Choose wisely!
    17. 17. • Fundraising event strategy consulting – Assisting with planning and implementing your events – Integrating events into your organizational fundraising strategy – Sponsorship expertise• Contact information: – www.eventsforgood.org – events@eventsforgood.org
    18. 18. Qu e s t i o n s ?

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