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Vivanista Fundraising Summit: Fundraising Event Strategy
 

Vivanista Fundraising Summit: Fundraising Event Strategy

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  • Raise fundsConnect with beneficiaries and/or membersRaise public awarenessReward donors and/or volunteersMaintain relationshipsLaunch a new campaignBuild communityGain a new audience
  • Raise fundsConnect with beneficiaries and/or membersRaise public awarenessReward donors and/or volunteersMaintain relationshipsLaunch a new campaignBuild communityGain a new audience
  • Know and showcase your missionRoute to the heartDrives donor retentionIllustrate your cause through activities

Vivanista Fundraising Summit: Fundraising Event Strategy Vivanista Fundraising Summit: Fundraising Event Strategy Presentation Transcript

  • An Ex p l o r a t i o n I n t o S t r a t e g y a n d ROF E
  • Return On Fundraising Event (ROFE):Profit (Income – Expenses) + Donor Cultivation + Public Awareness
  • ResourcesGoals and AudienceObjectives Event Concept
  • • What would make this event a success for your nonprofit? – Reaching a fundraising goal – Recruiting new volunteers – New corporate relationships – Continued donor loyalty – Increased public awareness
  • • Fundraising• Retention• Awareness• Recognition• Cultivation
  • • Launch campaign• Build community• Educate the public• Acquire donors• Showcase mission• Share news• Celebrate
  • • Staff alliance to mission• Volunteer alliance to mission• Volunteer time• Staff time
  • • Corporate partnerships• Corporate relationships• Business partnerships• Board support• Celebrity connections• Funding resources• Sources of funding
  • • Demographics• Disposable income level• Interests• Motivations• Concerns
  • • Cause-affiliated • Leadership• Affinity statement development• Unique experience • Networking• New opportunity • Private benefit
  • • Past performance and competition• Audience demographics• Revenue streams• Mission alignment• Attendee motivations
  • • Social• Interactive• Sporting• Entertainment
  • Polo Cup Holiday GalaCelebrity Cook-Off Holiday Run 5K Fun Gala Polo Cup Celebrity Cook-Off 5K Fun Run
  • ResourcesGoals and AudienceObjectives Event Concept
  • Fashion Showo Social, Entertainmento Can make it interactiveo Fundraising, recognition, awarenesso + corporate partnershipso + volunteerso - staff time Art Exhibit and Live Auctiono - disposable o Interactive, Entertainment income o Fundraising, cultivationo Younger generations o + corporate partnershipso Affinity, unique o + volunteers experience o + staff timeo Poverty or animal- o ++ disposable income focused o Boomers+ age organization o Prestige, networking o Arts or child-focused organization
  • • It requires change• Frequent evaluation• Understand an event’s value over other fundraising activities• Align your staff and volunteers• Choose wisely!
  • • Fundraising event strategy consulting – Assisting with planning and implementing your events – Integrating events into your organizational fundraising strategy – Sponsorship expertise• Contact information: – www.eventsforgood.org – events@eventsforgood.org
  • Qu e s t i o n s ?