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The VIVA Approach:
Fundamentals in Charity
Event Planning
Problem:
Ineffective:
According to a 2007 study conducted by Charity
Navigator, for every $1 raised through a charitable
e...
Solution: VIVA Approach
Vivanista provides the step-by-step tools to
produce efficient and effective fund raisers
–Structu...
VIVA 4-Step Approach
Vision
GOALS - PLAN - BUDGET
VIVA Step 1:
“We may affirm that nothing great in the world has been
accomplished without pas...
Set GOALS
• Quantitative goals:
– Compare to past events
– Best/worst case scenarios
– Relative financial impact on nonpro...
Make a PLAN
• Create a road map
– Set Expectations
– Determine Timeframe
– Strategize Partnerships
VIVA Step 1:
Determine BUDGET
• Revenue planning
– Ticket pricing
– Sponsorships
– Attendance goals
• Cost controls
– Set goals: reduce...
Implementation
VIVA Step 2:
“Vision without action is a dream. Action without vision is simply passing
the time. Action wi...
COMMITTEE
• Leadership
– Volunteers who have the time and passion
– Volunteers who have experience, whether direct or thro...
ACTION PLAN
Timeline - Expectations
VIVA Step 2:
SPONSORSHIP
Corporate - Individual
VIVA Step 2:
MARKETING
Press relations- Graphic design - Invitation - Program
VIVA Step 2:
AUCTION
Live - Silent - Fund In Need
VIVA Step 2:
REGULATIONS
Local municipality - State/Federal
VIVA Step 2:
eVent
CONSIDERATIONS: PRODUCTION & ATTENDEES
VIVA Step 3:
“Teamwork is the ability to work toward common vision”
-Andrew C...
PRODUCTION
• Week before
– Keeping all parties informed
– Contingency planning
• Day of
– Setting expectations
– Volunteer...
ATTENDEES
Keeping in touch - On-site Registration
Post-event Appreciation
VIVA Step 3:
Analyze
– FINAL REPORT
– Plans for moving forward
– Succession planning
– Staffing recommendation
VIVA Step 4:
“Failure is...
FINAL REPORT
• Purpose
– Goal achievement
– Successes
– Opportunities for
Improvement
– Budget comparison
to actual
– Atte...
Summary
• Put together a realistic, conservative Vision
• Implement a plan with milestones
• Be prepared for the actual eV...
Call To ACTION
VIVA Step 3:
• Contribute fund raising tips to Vivanista
• Comment on how you will use this seminar
• If yo...
WWW.VIVANISTA.COM
Search Vivanista For
Fund-raising Resources
Best Practices, Event Idea’s, Templates, Budgets,
Timeline’s...
Resources
• Photos:
– Steps: http://www.flickr.com/photos/svenwerk/1491524213/
– Mt. McKinley: http://www.flickr.com/photo...
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The Viva Approach to Charitable Event Planning

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Vivanista's Step-by-Step Approach to Charitable Event Planning. This 9 minutes Slidecast walks you through the fundamentals of charitable event planning.

Vivanista is a virtual sisterhood where women can share best practices in fund-raising and all that encompasses their philanthropic lifestyle.

Published in: Business, Technology
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Transcript of "The Viva Approach to Charitable Event Planning"

  1. 1. The VIVA Approach: Fundamentals in Charity Event Planning
  2. 2. Problem: Ineffective: According to a 2007 study conducted by Charity Navigator, for every $1 raised through a charitable event, $1.33 is spent on expenses Inefficient: Fundraising volunteers – those millions of women who reach out to help others, reinvent the proverbial wheel when creating a fundraiser.
  3. 3. Solution: VIVA Approach Vivanista provides the step-by-step tools to produce efficient and effective fund raisers –Structure for planning and implementing a successful event –Templates to support the fund raising effort
  4. 4. VIVA 4-Step Approach
  5. 5. Vision GOALS - PLAN - BUDGET VIVA Step 1: “We may affirm that nothing great in the world has been accomplished without passion.” - G.W. Friedrich Hegel
  6. 6. Set GOALS • Quantitative goals: – Compare to past events – Best/worst case scenarios – Relative financial impact on nonprofit • Qualitative: – Warm Glow: emotional connection guests receive by attending – Community Outreach: building awareness VIVA Step 1:
  7. 7. Make a PLAN • Create a road map – Set Expectations – Determine Timeframe – Strategize Partnerships VIVA Step 1:
  8. 8. Determine BUDGET • Revenue planning – Ticket pricing – Sponsorships – Attendance goals • Cost controls – Set goals: reduce expenses by a certain % – Analyze whether all expenses are necessary – Determine those items that can be completed by volunteers, thereby saving money – Do not cut out what makes the event special VIVA Step 1:
  9. 9. Implementation VIVA Step 2: “Vision without action is a dream. Action without vision is simply passing the time. Action with Vision is making a positive difference.” -Joel Barker
  10. 10. COMMITTEE • Leadership – Volunteers who have the time and passion – Volunteers who have experience, whether direct or through work • Job/Committee responsibilities – Depending on the event, split responsibilities and give clear-cut direction – Get committee(s) bought in that they’re part of the success • Interrelationships – Flush out any potential overlaps VIVA Step 2:
  11. 11. ACTION PLAN Timeline - Expectations VIVA Step 2:
  12. 12. SPONSORSHIP Corporate - Individual VIVA Step 2:
  13. 13. MARKETING Press relations- Graphic design - Invitation - Program VIVA Step 2:
  14. 14. AUCTION Live - Silent - Fund In Need VIVA Step 2:
  15. 15. REGULATIONS Local municipality - State/Federal VIVA Step 2:
  16. 16. eVent CONSIDERATIONS: PRODUCTION & ATTENDEES VIVA Step 3: “Teamwork is the ability to work toward common vision” -Andrew Carnegie 
  17. 17. PRODUCTION • Week before – Keeping all parties informed – Contingency planning • Day of – Setting expectations – Volunteer management VIVA Step 3:
  18. 18. ATTENDEES Keeping in touch - On-site Registration Post-event Appreciation VIVA Step 3:
  19. 19. Analyze – FINAL REPORT – Plans for moving forward – Succession planning – Staffing recommendation VIVA Step 4: “Failure is only the opportunity to begin again, only this time more wisely.” -Unknown author
  20. 20. FINAL REPORT • Purpose – Goal achievement – Successes – Opportunities for Improvement – Budget comparison to actual – Attendance VIVA Step 3:
  21. 21. Summary • Put together a realistic, conservative Vision • Implement a plan with milestones • Be prepared for the actual eVent • Analyze the results after the event is concluded
  22. 22. Call To ACTION VIVA Step 3: • Contribute fund raising tips to Vivanista • Comment on how you will use this seminar • If you have specific charitable event questions, post them at Post Street
  23. 23. WWW.VIVANISTA.COM Search Vivanista For Fund-raising Resources Best Practices, Event Idea’s, Templates, Budgets, Timeline’s, Action Plan’s, Tip’s & Tales from event chairs and more…
  24. 24. Resources • Photos: – Steps: http://www.flickr.com/photos/svenwerk/1491524213/ – Mt. McKinley: http://www.flickr.com/photos/mikep/32079891/in/photostream/ – Steps: http://www.flickr.com/photos/svenwerk/1491524213/ – Group Planning: http://www.flickr.com/photos/38256513@N06/3525431333/in/photostream/ – Make a Plan: http://www.flickr.com/photos/jonandbev-adams/3897058375/ – Action Plan: http://www.flickr.com/photos/valeriebb/3512984615/ – Notepad: http://www.flickr.com/photos/aspidistra/3317258810/ – Sponsorship, Attendees, productions: www.drewaltizer.com – Invitations: http://www.flickr.com/photos/aus_chick/2805622941/ – Auction: Parca Fashion Show – Regulations/ Police officer: http://www.flickr.com/photos/9523052@N07/3135421163/ – Team Work: http://www.flickr.com/photos/wakelandhigh/3543063074/ – Analyze: http://www.flickr.com/photos/38256513@N06/3525431255/in/photostream/ – Final Report: http://www.flickr.com/photos/31796655@N07/2974942783/
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