Top Ten  Fundraising Tips September 22, 2011 Darian Rodriguez Heyman
A Note on Tin Cup Fundraising
Tip 1: Stage a Thank-a-Thon
Tip 2: Never Submit a Cold Grant
Tip 2: Never Submit a Cold Grant <ul><li>Warm it Up: </li></ul><ul><ul><li>Secure an Invitation </li></ul></ul><ul><ul><li...
Tip 3: Make Specific, Direct Asks
Tip 4: Map Donations to Impact
Tip 5: Make Your  Donation Button Shine
Tip 5: Make Your Donation Button Shine
Tip 6: Create and Tap Your Social Network
Tip 6: Create and Tap Your Social Network <ul><li>Fundraising, Marketing, &  Public Recognition </li></ul>
Tip 7: Corporate Partnerships <ul><li>“ Checkbook Philanthropy is Dead”   </li></ul><ul><ul><li>( Newsweek 2000 ) </li></u...
Tip 7: Corporate Partnerships
Tip 7: Corporate Partnerships
Tip 7: Corporate Partnerships
Tip 8: Apply for a Google Grant
Tip 9: Use the 2:1 Ratio for Fundraising Events
Tip 10: Understand the Social Capital Market <ul><li>Stay on Target </li></ul><ul><li>Impact Investing is Different </li><...
We’re All in This Together [email_address] Twitter ID: dheyman
Thank You For Attending! For more information about  Vivanista’s training, please visit www.vivanista.com/training   or co...
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Top Ten Fundraising Tips, as featured in Nonproft Management 101

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You dream of a strong, vibrant community and have a sense of how to make it real. But how can you rally the funds you need to connect your vision to action? Join the former Craigslist Foundation E.D. and Editor of the newly released handbook, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, as he shares practical, tactical solutions from his new book that can and will help you get dollars in the door.

What You’ll Learn
- Tips for developing a campaign focused on individual giving
- Tools to tap into foundation grants
- How to solicit corporate sponsors
- Why it’s important to get on board with the new wave of online and peer-to-peer campaigns

Guest Presenter - Darian Rodriguez Heyman, Editor of Nonprofit Management 101. After five years of service, Darian recently stepped down as Executive Director of Craigslist Foundation. While there, he helped launch Nonprofit Boot Camp, the Environmental Nonprofit Network, and the Next Generation Leadership Forum. His new book, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, includes practical tips and tools from 50 recognized experts across 35 topics, and he recently launched a nationwide Social Media for Nonprofits conference series and his Advancing Social Impact blog on Skoll Foundation’s Social Edge. Heyman previously served as a Commissioner for the Environment for the City and County of San Francisco and currently is a public speaker that provides strategy, messaging, and fundraising consulting for nonprofits and green economy organizations.

Published in: News & Politics
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Transcript of "Top Ten Fundraising Tips, as featured in Nonproft Management 101"

  1. 1. Top Ten Fundraising Tips September 22, 2011 Darian Rodriguez Heyman
  2. 2. A Note on Tin Cup Fundraising
  3. 3. Tip 1: Stage a Thank-a-Thon
  4. 4. Tip 2: Never Submit a Cold Grant
  5. 5. Tip 2: Never Submit a Cold Grant <ul><li>Warm it Up: </li></ul><ul><ul><li>Secure an Invitation </li></ul></ul><ul><ul><li>The Pasta Test </li></ul></ul><ul><ul><ul><li>Programs & Positioning </li></ul></ul></ul><ul><ul><li>Deadline & Dollar Amount </li></ul></ul><ul><ul><li>Jedi Mind Trick </li></ul></ul>
  6. 6. Tip 3: Make Specific, Direct Asks
  7. 7. Tip 4: Map Donations to Impact
  8. 8. Tip 5: Make Your Donation Button Shine
  9. 9. Tip 5: Make Your Donation Button Shine
  10. 10. Tip 6: Create and Tap Your Social Network
  11. 11. Tip 6: Create and Tap Your Social Network <ul><li>Fundraising, Marketing, & Public Recognition </li></ul>
  12. 12. Tip 7: Corporate Partnerships <ul><li>“ Checkbook Philanthropy is Dead” </li></ul><ul><ul><li>( Newsweek 2000 ) </li></ul></ul>
  13. 13. Tip 7: Corporate Partnerships
  14. 14. Tip 7: Corporate Partnerships
  15. 15. Tip 7: Corporate Partnerships
  16. 16. Tip 8: Apply for a Google Grant
  17. 17. Tip 9: Use the 2:1 Ratio for Fundraising Events
  18. 18. Tip 10: Understand the Social Capital Market <ul><li>Stay on Target </li></ul><ul><li>Impact Investing is Different </li></ul><ul><li>20-50% vs. 3-5% Raising $$$ </li></ul><ul><li>The Good New Boys Network </li></ul><ul><ul><li>SoCap, SVN, Investors Circle </li></ul></ul>
  19. 19. We’re All in This Together [email_address] Twitter ID: dheyman
  20. 20. Thank You For Attending! For more information about Vivanista’s training, please visit www.vivanista.com/training or contact [email_address]

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