Kick Start Your Grassroots Fundraising


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Organizations greatest fundraising challenge is retaining and cultivating new donors. In 2010 crowd sourcing social good hit unprecedented levels and grassroots activism has proven a viable method for not only raising funds, but also building a community and spreading awareness for your nonprofit. Grassroots fundraising allows your organization to let go of the reigns and empower passionate supporters to raise more money than they ever thought possible for your cause.

We’ll be looking at organizations and individuals who have run successful grassroots fundraisers, for example a gal who raised over $120,000 with a personal paddleboard event that drew media attention.

Webinar Outline: In this 1-hour webinar we’ll teach you the fundamentals of running a successful grassroots fundraiser and show you examples and the numbers to back it up. We’ll also provide the essential tools to get your organization started, including how to set goals, create a plan, gather a support team, communicate your vision, and execute.

What You’ll Learn:
• What is Grassroots fundraising? And why should you do it?
• What are the essential tools needed to run a successful fundraiser?
• How to develop a creative grassroots fundraiser
• Ways to engage your donors, volunteers and board
• How to incorporate grassroots fundraising into your overall fundraising goals

Guest Presenter: Laura Reino, FirstGiving - As a Sr. Sales Consultant at FirstGiving, Laura works with nonprofits to help them exceed their fundraising goals. By demonstrating how organizations can leverage technology and social media to not only raise more funds, but also build awareness and support, Laura helps nonprofits broaden their traditional ideas of fundraising to make them more successful and sustainable for the future.

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Kick Start Your Grassroots Fundraising

  1. 1. Training: Grassroots Fundraising with FirstGiving
  2. 2. About Vivanista High quality Training & Tools to help you and your organization raise more money.
  3. 3. Guest Expert Laura Reino Sr. Sales Consultant FirstGiving [email_address]
  4. 4. About FirstGiving
  5. 5. Working Together for Nonprofits Peer-to-Peer Fundraising Pages and Event Registrations Fundraising Training, Event Calendar and Promotion Tools!
  6. 6. Kick Start Your Grassroots Fundraising Today!
  7. 7. <ul><ul><li>What Is Grassroots Fundraising </li></ul></ul><ul><ul><li>How It Works </li></ul></ul><ul><ul><li>Why It’s So Powerful </li></ul></ul><ul><ul><li>Analyzing Donor Behavior </li></ul></ul><ul><ul><li>How To Get Started </li></ul></ul><ul><ul><li>Next Steps </li></ul></ul><ul><ul><li>How To Incorporate It Into Your Existing Plan </li></ul></ul><ul><ul><li>Success Story Examples </li></ul></ul><ul><ul><li>About FirstGiving Tools </li></ul></ul><ul><ul><li>Questions and Answers </li></ul></ul>What We’ll Go Over
  8. 8. What Is Grassroots Fundraising?
  9. 9. <ul><li>Kim Klein, an internationally known fundraising trainer, consultant and author – Community Level </li></ul><ul><li>Urban Dictionary – Local, person to person </li></ul><ul><li>Grant Space, a service of the Foundation center – Money raised by people who benefit </li></ul>Grassroots Fundraising Defined
  10. 10. How Does It Work?
  11. 11. <ul><li>Who: Groups or individuals that are compelled to help </li></ul><ul><ul><li>Have a deep-rooted passion for a cause </li></ul></ul><ul><ul><li>Recipient of the services, or know someone </li></ul></ul><ul><li>What: They take on the responsibilities of coming up with, planning and promoting the efforts </li></ul><ul><ul><li>Personal goal or special occasion </li></ul></ul><ul><ul><li>Community-based effort </li></ul></ul>How It Works (who, what, when, where, and why)
  12. 12. <ul><li>When: When they experience a trigger event or when they are celebrating a personal occasion or milestone </li></ul><ul><li>Where: Anywhere they choose! </li></ul><ul><li>Why: Something has compelled them to take action and they want to dedicate their efforts </li></ul>How It Works (cont.) (who, what, when, where, and why)
  13. 13. Why Is It A Powerful Tool?
  14. 14. Grassroots Efforts are Powerful! <ul><li>Driven by people, NOT the organization </li></ul><ul><ul><li>Much more personally invested </li></ul></ul><ul><ul><li>Motivation and effort is much higher than than other more common “event-based” fundraising – donors recognize that </li></ul></ul><ul><ul><li>Effort can generate more buzz through traditional or social media outlets </li></ul></ul>
  15. 15. Grassroots Events Receive Larger Average Donations
  16. 16. Largest Average Donations Go To Grassroots Events
  17. 17. Why Is It So Often Ignored?
  18. 18. <ul><li>Self-defeatist attitude – “It’s too hard” </li></ul><ul><ul><li>NPOs: My supporters won’t do that </li></ul></ul><ul><ul><li>Constituents: I’m only one person. What can I do? </li></ul></ul><ul><li>Its effectiveness is underestimated </li></ul><ul><li>May not have the proper support tools in place </li></ul><ul><li>Nonprofits: Must release some control </li></ul>Why it is often Ignored
  19. 19. <ul><li>Fundraisers may not always consider adding fundraising to their activity/occasion </li></ul><ul><li>Fundraisers may need help with some simple best practices to make the effort more effective </li></ul><ul><li>Fundraisers may need an efficient way to collect funds </li></ul>Why it is often Ignored (cont.)
  20. 20. Where Do You Begin?
  21. 21. <ul><li>Nonprofits : </li></ul><ul><ul><li>Provide suggestions and tools </li></ul></ul><ul><ul><li>Make it fun – competition often increases engagement with community efforts </li></ul></ul><ul><ul><li>Reach out to people doing things anyway </li></ul></ul><ul><li>Fundraisers: </li></ul><ul><ul><li>Focus on the story </li></ul></ul><ul><ul><li>How funds will be used </li></ul></ul><ul><ul><li>Use social media to promote effort </li></ul></ul><ul><ul><li>Get other media attention </li></ul></ul>How To Get Started
  22. 22. <ul><li>Fundraiser Recognition </li></ul><ul><ul><li>Make it genuine and unique </li></ul></ul><ul><ul><li>Utilize social media </li></ul></ul><ul><li>Nurture New Donors </li></ul><ul><ul><li>Attracting new donors is expensive </li></ul></ul><ul><ul><li>Now that you have these donors, don’t lose them! </li></ul></ul><ul><li>Close The Loop </li></ul><ul><ul><li>Share with your fundraisers how their efforts made a difference </li></ul></ul>OK, we’ve started… Now what?
  23. 23. <ul><li>Arm your Supporters </li></ul><ul><ul><li>Add information to your website </li></ul></ul><ul><ul><li>Identify a point person </li></ul></ul><ul><ul><li>Put necessary resources in place </li></ul></ul><ul><ul><li>Provide information that donors want to know </li></ul></ul>Incorporate it into your Existing Plan
  24. 24. Example Success Stories
  25. 25.
  26. 28. What Does FirstGiving Do?
  27. 29. The FirstGiving Fundraising Solutions Online Donations Peer-to-Peer Fundraising Pages and Event Registrations Personal Support for your Nonprofit, Donors, and Fundraisers. Easy, Tested, and Secure Transaction Processes for the Donor.
  28. 30. Success by the Numbers <ul><li>8,000+ nonprofits have utilized FirstGiving </li></ul><ul><li>13 million+ online donors </li></ul><ul><li>10+ years in business </li></ul><ul><li>21 employees in the US </li></ul><ul><ul><li>Offices in Boston and San Francisco </li></ul></ul><ul><li>100+ employees worldwide </li></ul>
  29. 31. In Summary
  30. 32. <ul><li>Don’t leave fundraising dollars on the table! </li></ul><ul><ul><li>Grassroots fundraising can and should be an integral part of your overall fundraising plan </li></ul></ul><ul><ul><li>The more support you can offer your fundraisers, the better </li></ul></ul><ul><ul><li>Be creative! Grassroots fundraising does not have to follow a certain formula </li></ul></ul>Important Takeaways
  31. 33. Questions?
  32. 34. <ul><li>Laura Reino, Sr. Sales Consultant </li></ul><ul><li>[email_address] </li></ul><ul><li>415.243.0757 </li></ul><ul><li>Sales inquiries: [email_address] </li></ul>Contact Guest Expert
  33. 35. <ul><li>Thank you for Attending! </li></ul><ul><li>For more information about </li></ul><ul><li>Vivanista’s training, please visit </li></ul><ul><li> </li></ul><ul><li>or contact [email_address] </li></ul>