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James Mitchell + Follow Processing...

The value of a good story jm 2010

by James Mitchell on Nov 25, 2010

  • 3,504 views

How do we get people to care about advertising again? Start treating it like a story.

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How do we get people to care about advertising again? Start treating it like a story.

Given @ the APG Battle Of Big Thinking '10, 2nd place

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bobt apg planning story bbh

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12 Embeds 1,830

http://bbh-labs.com 1264
http://thecuriousbrain.com 352
http://saladonions.tumblr.com 111
http://blog.3sixty.co.uk 60
http://colectivoplanner.tumblr.com 21
http://hughgarry.typepad.com 9
http://www.anthonyorourke.ie 6
http://webcache.googleusercontent.com 2
http://static.slidesharecdn.com 2
url_unknown 1
http://translate.googleusercontent.com 1
http://96.126.108.231 1

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The value of a good story jm 2010 — Webinar Transcript