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21212 intro

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  • 1. 21 212 A Seed AcceleratorBridging the US and Brazil
  • 2. 21212 / INVESTOR PRESENTATION To RAPIDLY build SUCCESSFUL OUR MISSION COMPANIES focused on the exploding DIGITAL MARKET in BRAZIL 21 212 2
  • 3. 21212 / INVESTOR PRESENTATION WITH OFFICES IN RIO (21) AND NYC (212) We find and great WHAT WE DO We provide critical resources and best practices from the US to achieve success 21 212 in BRAZIL. 3
  • 4. 21212 / INVESTOR PRESENTATION An exceptional team of SUCCESSFUL ENTREPRENEURS, WHO WE ARE focused on hands-on MENTORSHIP with a deep connectivity between BRAZIL and the US 21 212 4
  • 5. 21212 / INVESTOR PRESENTATION OUR PARTNERS ARE ENTREPRENEURS MARCELO SALES Benjamin White RIO DE JANEIRO NYC, RIO DE JANEIRO Entrepreneur, Engineer ; Founder of Entrepreneur, Angel, Media Advisor; Movile ($80M company); Endeavor CCO, Sling Media($380M company); Entrepreneur Award 2010 VP of Digital at MTV; Founder, Complex Media; Founder, Platform Network; Founder Tagworks OUR LEONARDO OLIVIERA RAFAEL DUTON PARTNERS RIO DE JANEIRO RIO DE JANEIRO Entrepreneur, Professor; Founder Entrepreneur, Programmer ; Founder of Movile ($80M company); PUC- of Movile ($80M company); Rio Junior Enterprise Founder, Microsoft Developer (SDE) IBMEC Professor (Business School) CORBIN DAY NYC FREDERICO LACERDA Angel, Investor, Entrepreneur ; RIO DE JANEIRO Partner, 77 Ventures; Founder, Accenture Business Consultant, PUC- Cavan Images; Investor, Izze, RIo Junior Enterprise CMO + VP RecordSetter, Submishmash, Mix 1 21 212 5
  • 6. 21212 / INVESTOR PRESENTATION We are the official seed accelerator We know the best of Endeavor Brasil talent in Brazil and the US OUR HISTORY We have a strong Entrepreneurship partnership with Sling Media is in our Chief Creative Officer deep operational US380M company experience blood We know how to build MTV NYC VP of great companies from Digital Media 21 212 the ground up 6
  • 7. 21212 / INVESTOR PRESENTATION MENTORS, STAFF AND ADVISORS ADRIANA CISNEROS JASON HIRSCHHORN Vice Chairman, Cisneros Group Former President, MySpace MEDIA, STRATEGY MEDIA, PRODUCT BILL BOEBEL HENRIK WERDELIN VP Strategy, Rackspace Founder of Prehype PRODUCT STRATEGY PRODUCT OUR FABIO SEIXAS Founder, Camiseteria Our amazing network of E-COMMERCE MENTORS mentors is growing quickly, ANDERSON THEES CEO, Apontador ROB HOLZER BUSINESS, VC CEO, Matter Unlimited BRAND STRATEGY PAULO NOVIS CEO, Infoglobo MEDIA RENATO CESAR Designer, 21212 DESIGN , UX NATALIE WITTE Lawyer, 21212 LEGAL ARTHUR GRANADO 21 212 Programmer, 21212 and many more to come ... CODE 7
  • 8. 21212 / INVESTOR PRESENTATION BRAZIL has tremendous ThE market potential forOPPORTUNITY DIGITAL BUSINESSES + PRODUCTS 21 212 8
  • 9. 21212 / INVESTOR PRESENTATION ThE BRAZIL HAS SCALE BRAZIL IS MOBILEOPPORTUNITY 21 212 BRAZIL IS SOCIAL 9
  • 10. 21212 / INVESTOR PRESENTATION But opportunities in Brazil alsoTHE PROBLEM present a UNIQUE SET OF CHALLENGES. 21 212 10
  • 11. 21212 / INVESTOR PRESENTATION ACCESS TO GOOD ENTREPRENEURS There are abundant opportunities but quality entrepreneurs and startups are hard to identify. INVESTMENT OBSTACLES AND RISKS Investors are eager to access the Brazilian market but there are obstacles, risks and opacity.THE PROBLEM FOREIGN ENTREPRENEURS WITH NO ACCESS Experienced foreign entrepreneurs and expat Brazilians want to access opportunities in Brazil but don’t have right tools or framework. WEAK VALUATIONS + EXITS Brazil has lacked a strong domestic VC culture and has been isolated from Silicon Valley. This has resulted in lower valuations and fewer exits for startups than comps in US market. 21 212 11
  • 12. 21212 / INVESTOR PRESENTATION 21212 DIGITAL ACCELERATOR OUR is focused on SOLVING SOLUTION THESE PROBLEMS 21 212 12
  • 13. 21212 / INVESTOR PRESENTATION 21212 HAS ACCESS TO GREAT ENTREPRENEURS Our respected team has a strong network and exceptional access to the best entrepreneurs and startups in Brazil. 21212 THOROUGHLY VETs OUR COMPANIES The companies that we work with go through rigorous diligence by our team and network, which has highly OUR relevant domain expertise and operational experience. SOLUTION 21212 IS AN ON-RAMP FOR FOREIGNERS Our US + Brazilian team provide a strong bridge and critical access for foreign entrepreneurs looking to start a business for the Brazilian market. 21212 OPTIMIZES FOR BETTER VALUATIONS Our companies are built upon best practices from American startups– and we build and market them with 21 212 foreign investment and US valuations in mind. 13
  • 14. 21212 / INVESTOR PRESENTATION WE FOCUS ON COMPANIES IN 4 AREAS SOCIAL E-COMMERCE High adoption - High adoption. Brazilians love it. OUR MARKET Brazilians love it. FOCUS PAYMENT ENTERTAINMENT Almost nothing Sports, Tourism, happening here. Events, Video. 21 212 14
  • 15. 21212 / INVESTOR PRESENTATION AND WE FOCUS ON 2 MODELS 1. IMPORTING PROVEN BUSINESS MODELS Identify proven products and models from the US and abroad and adapt them for the Brazilian and Latin American markets. OUR MODELS 2. INNOVATION WITH MARKET FIT Create innovative digital products uniquely suited for Brazilian market using best practices from US. ERP for lanhouses, digital Interactive digital 21 212 POS to sell virtual goods marketing network 15
  • 16. 21212 / INVESTOR PRESENTATION THE 21212 ACCELERATOR PROGRAM 1. sEARCH + Submission We search for the best opportunities, 2. VETTING entrepreneurs and talent. We meet individuals and Candidates submit companies to gain a deep applications to our understanding of the program. best projects and people. Our PROGRAM 3. ACCELERATION Selected companies receive seed funding and participate in a 4 month program with hands-on mentorship, shared office 4. DEMO DAY space and access to the Each company presents 21212 network. their product and business to our network of VCs, angels and the press. 5. FUNDING 21 212 Successful accelerated projects and digital business receive funding. 16
  • 17. 21212 / INVESTOR PRESENTATION THANK YOU Email info@21212.com for more further details or information 21 212 17

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