When 6 stages of the consumer buying process meet internet word of mouth

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When 6 stages of the consumer buying process meet internet word of mouth

When 6 stages of the consumer buying process meet internet word of mouth

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  • 1. when6 STAGES OF THE CONSUMER BUYING PROCESS
    meet INTERNET WORD OF MOUTH
  • 2. 6 STAGES OF THE CONSUMER BUYING PROCESS
    source: Marketing Management by Philip Kotler
  • 3. WORD OF MOUTH
  • 4. INTERNET WORD OF MOUTH
    Social Media
    where internet word of mouth occurs
  • 5. 6 STAGES OF THE CONSUMER BUYING PROCESS
    source: Marketing Management by Philip Kotler
  • 6. crossover…
    search for word of mouth, not for ad !!
    Social Media
    search
    how does…
  • 7. question
    what am I suppose to do?
    search for word of mouth, not for ad !!
    Social Media
    search
    how does…
  • 8. in this case, brands maybe should think about…
    i.e. hunger stimulates the need to eat.
    what content/talking can stimulate consumers` need?
    search for word of mouth, not for ad !!
    Social Media
    how does…
    search
  • 9. in this case, brands maybe should think about…
    give people a reason to talk about me. and where
    how to make people reach me easily?
    search for word of mouth, not for ad !!
    Social Media
    how does…
    search
  • 10. in this case, brands maybe should think about…
    search for word of mouth, not for ad !!
    how to make people become my spokespeople?
    Social Media
    how to make people say that my stuff is good?
    how does…
    search
  • 11. in this case, brands maybe should think about…
    customer service? FAQ?
    what can I do for consumers?
    search for word of mouth, not for ad !!
    Social Media
    how does…
    search
  • 12. THANK YOU
    blog:
    vitowang.wordpress.com
    microblog: t.sina.com.cn/wangxujun
    email:
    vitowang21@gmail.com
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