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When 6 stages of the consumer buying process meet internet word of mouth
 

When 6 stages of the consumer buying process meet internet word of mouth

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When 6 stages of the consumer buying process meet internet word of mouth

When 6 stages of the consumer buying process meet internet word of mouth

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    When 6 stages of the consumer buying process meet internet word of mouth When 6 stages of the consumer buying process meet internet word of mouth Presentation Transcript

    • when6 STAGES OF THE CONSUMER BUYING PROCESS
      meet INTERNET WORD OF MOUTH
    • 6 STAGES OF THE CONSUMER BUYING PROCESS
      source: Marketing Management by Philip Kotler
    • WORD OF MOUTH
    • INTERNET WORD OF MOUTH
      Social Media
      where internet word of mouth occurs
    • 6 STAGES OF THE CONSUMER BUYING PROCESS
      source: Marketing Management by Philip Kotler
    • crossover…
      search for word of mouth, not for ad !!
      Social Media
      search
      how does…
    • question
      what am I suppose to do?
      search for word of mouth, not for ad !!
      Social Media
      search
      how does…
    • in this case, brands maybe should think about…
      i.e. hunger stimulates the need to eat.
      what content/talking can stimulate consumers` need?
      search for word of mouth, not for ad !!
      Social Media
      how does…
      search
    • in this case, brands maybe should think about…
      give people a reason to talk about me. and where
      how to make people reach me easily?
      search for word of mouth, not for ad !!
      Social Media
      how does…
      search
    • in this case, brands maybe should think about…
      search for word of mouth, not for ad !!
      how to make people become my spokespeople?
      Social Media
      how to make people say that my stuff is good?
      how does…
      search
    • in this case, brands maybe should think about…
      customer service? FAQ?
      what can I do for consumers?
      search for word of mouth, not for ad !!
      Social Media
      how does…
      search
    • THANK YOU
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      vitowang.wordpress.com
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      email:
      vitowang21@gmail.com
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