When 6 stages of the consumer buying process meet internet word of mouth

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When 6 stages of the consumer buying process meet internet word of mouth

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When 6 stages of the consumer buying process meet internet word of mouth

  1. 1. when6 STAGES OF THE CONSUMER BUYING PROCESS<br />meet INTERNET WORD OF MOUTH<br />
  2. 2. 6 STAGES OF THE CONSUMER BUYING PROCESS<br />source: Marketing Management by Philip Kotler<br />
  3. 3. WORD OF MOUTH<br />
  4. 4. INTERNET WORD OF MOUTH<br />Social Media<br />where internet word of mouth occurs<br />
  5. 5. 6 STAGES OF THE CONSUMER BUYING PROCESS<br />source: Marketing Management by Philip Kotler<br />
  6. 6. crossover…<br />search for word of mouth, not for ad !!<br />Social Media<br />search<br />how does…<br />
  7. 7. question<br />what am I suppose to do?<br />search for word of mouth, not for ad !!<br />Social Media<br />search<br />how does…<br />
  8. 8. in this case, brands maybe should think about…<br />i.e. hunger stimulates the need to eat.<br />what content/talking can stimulate consumers` need?<br />search for word of mouth, not for ad !!<br />Social Media<br />how does…<br />search<br />
  9. 9. in this case, brands maybe should think about…<br />give people a reason to talk about me. and where<br />how to make people reach me easily?<br />search for word of mouth, not for ad !!<br />Social Media<br />how does…<br />search<br />
  10. 10. in this case, brands maybe should think about…<br />search for word of mouth, not for ad !!<br />how to make people become my spokespeople?<br />Social Media<br />how to make people say that my stuff is good?<br />how does…<br />search<br />
  11. 11. in this case, brands maybe should think about…<br />customer service? FAQ?<br />what can I do for consumers?<br />search for word of mouth, not for ad !!<br />Social Media<br />how does…<br />search<br />
  12. 12. THANK YOU<br />blog: <br />vitowang.wordpress.com<br />microblog: t.sina.com.cn/wangxujun<br />email: <br />vitowang21@gmail.com<br />---------------------------------------------------<br />---------------------------------------------------<br />

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