Digital Media Purchase Tipping Point

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The infographic is about consumers' transition from physical media to digital media and how the purchase process has changed as a result. This is the first study of Americans' adoption and purchase process across all main digital media categories, including eBooks, music, videogames, TV shows, and movies.

Published in: Entertainment & Humor
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Digital Media Purchase Tipping Point

  1. 1. 50% 40% Percentage of Digital Buyers WHere are consumers on the digital media adoption curve? Reasons continue to purchase physical Retailers won’t accept It is easier to lend or trade-ins for digital gift physical books games, only physical games Prefer to watch on TV and it’s easier w/ a disc Like the extras included on physical discs Reasons for purchasing all digital Computers stopped supporting CDs Ability to watch digitally on TV 30% Ability to convert all physical copies to digital copies Cloud services offered more storage Percentage who only buy digital 17% Music eBooks Videogames Like cover art on some CD packages eBooks 0% 13% Videogames Movies 10% 19% Movies 20% 43% Music Prefer to listen to on a home sound system and it’s easier w/ a CD Still Buying physical New to digital Still experimenting w/ digital Only Buying Digital Regular digital buyer/ some physical All new purchases are digital Most of collection is digital Entire collection is digital
  2. 2. 50% 40% Percentage of Digital Buyers WHere are Movie consumers on the digital media adoption curve? Reasons continue to purchase physical Prefer to watch on TV and it’s easier w/ a disc Reasons for purchasing all digital Like the extras included on physical discs Ability to watch digitally on TV 30% Movies Cloud services offered more storage Percentage who only buy digital 20% 17% 10% 0% Still Buying physical New to digital Still experimenting w/ digital Regular digital buyer/ some physical Only Buying Digital All new purchases are digital Most of collection is digital Entire collection is digital

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