Visual Savvy // engagement media


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Visual Savvy // engagement media

  1. 1. Visual Savvy //Engagement Media<br />
  2. 2. Who are Visual Savvy?<br />Visual Savvy are a Leeds based design group specialising inbranding and engagement media.<br />
  3. 3. What we do<br />We create ways for people and brands to connect. Flexible and adaptable brands for a moving world. Brands withsoul. Brands that have meaning. Are your customers connecting passionately with your brand? With your image and story? Do you create authentic & meaningful brand experiences that connect? Brands that move and live? We do.<br />
  4. 4. What is branding?<br /> It makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. The objectives that a good brand will achieve include:<br />Delivering the message clearly<br />Confirming your credibility<br />Connecting your target prospects emotionally<br />Motivating the buyer<br />Re-enforcing User Loyalty<br />
  5. 5. To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, many of which you can influence, and a small some that you cannot.<br />
  6. 6. What is engagement media?<br />Visual Savvy’s own engagement media involves innovative and customer inclusive forms of branding, graphic design and advertising. Everything around us is an opportunity to communicate and build lasting relationships with new people.<br />
  7. 7. Why use engagement media?<br />Online social media has become an important part of the marketing mix for many corporations and organisations. Whether it means:<br />* listening to online conversations <br />* participatingin communities of enthusiasts<br />* clients, consumers or social networks<br />* or simply increasing transparency<br />* understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty.<br />
  8. 8. We know the benefits of combining social media with the art of storytelling in blogs, wikis and podcasts and that they foster conversations, convert incremental audiences and ultimately increase audiences’ engagement with brands.<br />* How can you use social media to create a voice for your brand that resonates beyond your corporate web site?<br />* How can new media help move your brand’s voice to your audiences, and bring those audiences back to your brand?<br />
  9. 9. What are your messaging issues?<br />We start with building the right brand platform. To bring success, we need a strong ‘story’.<br />
  10. 10. Is your brand or ‘story’ compelling enough?<br />There are elements and paths that will help us to arrive there.<br />Has your ‘storyteller’ utilised to the full their perspective and experience across many industries and disciplines?<br />Aspects of authenticity and engagement are vital to the compelling story that will create the brand and support the engagement with your customer.<br />
  11. 11. The brand platform<br />Your brand platform is a basis, a roadmap and a springboard for a brand or marketing story.<br />This how your brand or ‘story’ manifests itself in the design and advertising of the service.<br />The tone of voice, the positioning and the message should all be for a specific target.<br />This is a brand platform.<br />
  12. 12. What makes a compelling brand platform?<br />A truly compelling brand platform must include a combination of elements. The elements that carry strongly through all forms of communication are empathy, soul, authenticity, relevance, clarity, drama, colour, individuality and insight. <br />Are you in touch with what matters most to your customer or audience? Really?<br />
  13. 13. Bringing brand personality to corporate communication<br />
  14. 14. Think distinctively<br />
  15. 15. Contact James @ Visual Savvy<br />t// 07816 819855<br />e//<br />w //<br />