Do You Know What People Are SayingAbout Your Business Online?
Wikipedia Definition ofOnline Reputation ManagementOnline reputation management (or monitoring) is thepractice of monitoring the Internet reputation of aperson, brand or business, with the goal of suppressingnegative mentions entirely, or pushing them lower onsearch engine results pages to decrease their visibility.
The 2011 “Social Shopping Study” indicates that50% of consumers spend 75% or more of their totalshopping time conducting online product research?70% of Consumers Trust Other ConsumerOpinions that are Posted Online
Your Prospects Are OnlineYour Competitors Are OnlineYour Customers Are Online… That Includes Your UNHAPPY Customers
Before the Internet, Businesses Controlled Their Messagesvia One-way Communication ChannelsThanks to the Internet, EVERYONE Controls the Message viaBlogs, Social Media, and Customer Reviews
Bad CustomerExperienceBad CustomerExperienceUnresolved CustomerIssuesUnresolved CustomerIssues Bad ReputationBad Reputation
Retain Existing CustomersEasier to Get New CustomersMaintain a Positive Brand Image
1. Be PROACTIVE instead of REACTIVE1. Monitor Online Conversations About Your Business1. Respond and Interact with Consumers Online4. Create and Distribute POSITIVE Content Regularly
Actively Seek Reviews from Satisfied Customers• Boost Conversions• Provide Feedback about Your Product or Service• Consumers TRUST and EXPECT Online Reviews
Offer an Incentive in Exchange for Reviews• Coupons, Discounts, Free Samples, etc. Ask Customers to Review Products by Placing aCalls to Action on Your Product Pages Send Customers to Your Business Listings onGoogle Places, Yelp, CitySearch, and Others Link Your Business Listing Profiles to Your Website
Find Out What People Are SayingAbout Your BusinessDo a Google Search for Your Business Name…What Comes Up?Check Articles, Blogs, Forums, and Customer Review SitesFrequently Check Your Own Blog / Website for CommentsPay Close Attention to the Social Network Sites
Listen to What People are Saying Respond to Both Positive and NegativeComments Be Respectful and Display a Helpful, FriendlyDemeanor Always Quickly Offer a Solution any Problems
Builds Relationships Allows You to Actively Manage and Control YourBrand Shows that You Care Allows Other People to See Your Point of View
Already Have Some Negative OnlineComments and Reviews?Make Brand Optimization Your Main FocusEngage in Social Media RegularlyCreate and Submit Press Releases, Articles, and VideosCreate a Blog and Submit Fresh, Unique Content RegularlyEngage in Social Media and Build a Loyal Following
Ask for Negative Reviews to be Removed Don’t Ignore Your Unhappy Customers• Promptly Address Issues Know When to Walk Away Don’t Argue with Customers Can’t Please Everyone
THANK YOUTHANK YOUFor Viewing Our OnlineFor Viewing Our OnlineReputation Management Presentation!Reputation Management Presentation!If You Would Like More Information About OnlineReputation Management, Contact Us Today.Alim MokashiVisual Plus Advertising n Designing Pvt.Ltd020firstname.lastname@example.org
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