Visual Data Systems - Myrtle Beach & Wilmington HomeAway Presentation About Online Marketing for the Vacation Rental Industry

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Visual Data Systems - Myrtle Beach & Wilmington HomeAway Presentation About Online Marketing for the Vacation Rental Industry

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For Vacation Rental Managers - Our presentation on Online Marketing tools that was given on March 12 and March 14 at the HomeAway Software for Professionals Breakfast Seminars. Topics include......

For Vacation Rental Managers - Our presentation on Online Marketing tools that was given on March 12 and March 14 at the HomeAway Software for Professionals Breakfast Seminars. Topics include custom website, mobile website, Google+, Google Remarketing, Assisted Conversions Measurement, Facebook Engagement, Email Marketing and more. For more information contract info@vdsys.com.

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  • You should have a quality custom website that fully integrates your booking engine
  • You should have a quality custom website that fully integrates your booking engine
  • You should have a quality custom website that fully integrates your booking engine
  • Mobile Facts #3
  • #2 Mobile
  • #1 Email Marketing
  • You should be involved in a fully comprehensive website promotion/SEO program
  • #3 - Remarketing
  • #3 - Remarketing
  • #3 - Remarketing
  • #4 – Google+ - the ghost town of social media – but remember Google owns it and they say it is important – so hence, it is important
  • Google+ Facts/Notes
  • Facebook Information
  • Facebook Information
  • Facebook Information
  • During this slide explain who and what Visual Data System does. There are animations, so please practice this one.

Transcript

  • 1. The Goal of Online Marketing: Making $ { HomeAway Software For Professionals Breakfast Seminars – March 2013
  • 2. Quality Custom Website
  • 3. This….
  • 4. NotThis…
  • 5. Custom Website• Integrated Booking Engine (GOOD FOR SEO TOO)• Clean, Concise ‘Calls To Action’ • What do you REALLY want them to do?• Simplify The Booking Process• Sell The EXPERIENCE• Promote Your Expertise• Tools Your Clients and Homeowners will use
  • 6. Mobile Website
  • 7. Website ‘Promotion’
  • 8. • Keep a clean up to date list• Don’t use 3rd party lists when you can avoid it• Get as much information as possible• SEGMENT, SEGMENT, SEGMENT
  • 9. 2012 Visual Data Systems Email Stats• Close to 5M Emails Sent • Over $24M in Revenue • Total AVG ROI > $165*
  • 10. http://www.google.com/insidesearch/howsearchworks/thestory/index.html
  • 11. Measure Assisted Conversions
  • 12. Google+• World’s Largest Audience – Google+ stretches across all the Google platforms and is being integrated aggressively into search results• #2 Social Media Platform• 25% of Internet Users Use It At Least Once a Month• The more interaction your page has – the more you will see positive search results
  • 13. Facebook Engagement• The # of fans you have is irrelevant to the # of engaged fans you have• Less than 10% of fans will see your posts – fans must engage to see future posts• Three BEST Options • Improve Your Edge Rank Score • Promote Your Post • Advertise on Facebook
  • 14. Facebook Engagement• EdgeRank – Facebook news feed algorithm – determines views of posts • Affinity x Weight x Time Decay • Affinity – how many actions • Weight – what actions? Shares and comments better than likes • Time Decay – newer posts score stronger than older ones
  • 15. Facebook Promoted Posts • Appear in the newsfeed • Can reach fans and friends of fans • 2x the size of a normal Facebook ad that is 300x250 • On a mobile device a sponsored story takes up the whole screen • 10x higher ad recall for news feed vs. right-hand side ads
  • 16. Robert Gray, Visual Data Systems robertg@vdsys.com 410-964-8665 ex 264 www.VDSYS.com
  • 17. Visual Data Systems Robert Gray, Vice President RobertG@vdsys.com 410-964-8665 Ex 264• Custom Web Design – Software Integration• Mobile Marketing• Email Marketing• Website Promotion• Consulting