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Visual Data Systems - Kitty Hawk, NC - HomeAway Presentation
 

Visual Data Systems - Kitty Hawk, NC - HomeAway Presentation

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presented on February 14, 2013 to professional vacation rental managers in the Outer Banks of North Carolina at the HomeAway Software for Professionals Breakfast Seminar. Robert Gray, of Visual Data ...

presented on February 14, 2013 to professional vacation rental managers in the Outer Banks of North Carolina at the HomeAway Software for Professionals Breakfast Seminar. Robert Gray, of Visual Data Systems presented information on some online marketing tools for rental managers. Included are custom website, mobile website, SEO/SEM. Google Remarketing, YouTube, Google+, Facebook and more.

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  • You should have a quality custom website that fully integrates your booking engine
  • You should have a quality custom website that fully integrates your booking engine
  • You should have a quality custom website that fully integrates your booking engine
  • Mobile Facts #3
  • #2 Mobile
  • Mobile Facts #1
  • #1 Email Marketing
  • You should be involved in a fully comprehensive website promotion/SEO program
  • #3 - Remarketing
  • #3 - Remarketing
  • #3 - Remarketing
  • #5 YouTube
  • Some quick facts regarding YouTube
  • #4 – Google+ - the ghost town of social media – but remember Google owns it and they say it is important – so hence, it is important
  • Google+ Facts/Notes
  • Facebook Information
  • During this slide explain who and what Visual Data System does. There are animations, so please practice this one.

Visual Data Systems - Kitty Hawk, NC - HomeAway Presentation Visual Data Systems - Kitty Hawk, NC - HomeAway Presentation Presentation Transcript

  • The Goal of Online Marketing: Making $ { HomeAway Software For Professionals Breakfast Seminar – Kitty Hawk, NC – February 2013
  • Quality Custom Website
  • This….
  • NotThis…
  • Custom Website• Integrated Booking Engine• Clean, Concise ‘Calls To Action’ • What do you REALLY want them to do?• Simplify The Booking Process• Sell The EXPERIENCE• Promote Your Expertise• Tools Your Clients and Homeowners will use
  • Mobile Website
  • 55% Of people in the United Stated own a Smartphone (Q2 2012) - nielsen.com 61% of people said that if they tried to61% access a website on their mobile device but couldn’t because the site isn’t optimized for mobile, they would visit the website of a competitor
  • Website ‘Promotion’
  • • eMail Marketing is NOT DEAD• eMail Marketing is NOT SPAM (if done correctly)• Email Marketing can be tied directly to online revenue
  • 2012 Email Stats• Close to 5M Emails Sent • Over $24M in Revenue • Total AVG ROI > $165 • OBX = $321 ROI
  • • #2 Search Engine• #3 Website• # 3 Social Media• 21% Of Internet User Go To YouTube at least once a month• Google gives preferential treatment to video – THEY OWN YouTube YouTube
  • Google+• World’s Largest Audience – Google+ stretches across all the Google platforms and is being integrated aggressively into search results• #2 Social Media Platform• 25% of Internet Users Use It At Least Once a Month• The more interaction your page has – the more you will see positive search results• Hangouts on Google+ are becoming very popular with brands and can be converted directly into YouTube videos
  • Facebook Engagement• The # of fans you have is irrelevant to the # of engaged fans you have• Less than 10% of fans will see your posts – fans must engage to see future posts• EdgeRank – Facebook news feed algorithm – determines views of posts • Affinity x Weight x Time Decay • Affinity – how many actions • Weight – what actions? Shares and comments better than likes • Time Decay – newer posts score stronger than older ones
  • Robert Gray, Visual Data Systems robertg@vdsys.com 410-964-8665 ex 264 www.VDSYS.com
  • Visual Data Systems Robert Gray, Vice President RobertG@vdsys.com 410-964-8665 Ex 264• Custom Web Design – Software Integration• Mobile Marketing• Email Marketing• Website Promotion• Consulting