Understanding the Value of Online Marketing
 

Understanding the Value of Online Marketing

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Understanding the Value of Online Marketing: 5 Strategies for Increasing Your Bottom Line: This Visual Data Systems presentation was given by Susan Decourcey, Vice President of Client Solutions, at ...

Understanding the Value of Online Marketing: 5 Strategies for Increasing Your Bottom Line: This Visual Data Systems presentation was given by Susan Decourcey, Vice President of Client Solutions, at the HomeAway Software for Professionals Breakfast Seminars held in Hawaii, April 2013. These presentations will appeal to Vacation Rental Managers and those in the hospitality.

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  • Mobile Facts #3
  • You should have a quality custom website that fully integrates your booking engine
  • You should have a quality custom website that fully integrates your booking engine
  • You should have a quality custom website that fully integrates your booking engine
  • #2 Mobile
  • Mobile Facts #3
  • You should be involved in a fully comprehensive website promotion/SEO program
  • Mobile Facts #3
  • #3 - Remarketing
  • #3 - Remarketing
  • #3 - Remarketing
  • #1 Email Marketing
  • Mobile Facts #3
  • During this slide explain who and what Visual Data System does. There are animations, so please practice this one.

Understanding the Value of Online Marketing Understanding the Value of Online Marketing Presentation Transcript

  • {Understanding the Valueof Online Marketing: 5 Strategiesfor Increasing Your Bottom LineHomeAway Software For ProfessionalsBreakfast Seminars  Hawaii April 2013
  • WebsiteMobileSearch Engine Optimization (SEO)Email MarketingSocial Media5 Strategies  Bottom Line
  • Custom Website1. Review the Effectiveness of Your Website• Brand Your Site- Sell the Experience- Promote Your ExpertiseCalls To Action- Clear, concise- What do you REALLY want them to do? Book Now- Simplify the Booking Process- Integrated Booking Engine (Bonus for SEO!)- Tools Your Guests and Homeowners will use
  • Quality Custom Website
  • This….
  • NotThis…
  • Mobile Website
  • Mobile2. Review Your Mobile Strategy• Analyze- How is traffic coming to your site?- Who, What, Why and How Invest in Mobile- Increase # of rentals- Increase # of owners- Increase in Guest Satisfaction
  • Online ‘Promotion’
  • SEO3. Refine Your SEO Strategy Content is King!- Quality, Relevant and Fresh- Link Building (Think Votes!)Google Analytics- Organic traffic = #1 Revenue Source- Identify what’s driving conversion rates(search, display, email, social, etc.) Remarketing
  • http://www.google.com/insidesearch/howsearchworks/thestory/index.html
  • Measure Assisted Conversions
  • Email Marketing
  • • Keep a clean,up to date list• Don’t use 3rdparty listswhen you canavoid it• Get as muchinformation aspossible• Segment• Frequencyand Timing4. Develop an Email Marketing Strategy
  • • Close to 5M Emails Sent• Over $24M in Revenue• Total AVG ROI > $165*2012 Visual Data SystemsEmail Marketing Stats
  • Social Media5. Develop a Manageable Social Media StrategyFocus on 1 Business Objective (Awareness,Sales, Loyalty, Retention, etc.)Define Success Metrics (Likes vs. Engagement)The Human Factor Create a Channel Plan (Facebook, Twitter, etc.)
  • 1. Custom Website Brand  Calls to Action  Book Now2. Mobile Analyze  Develop a Strategy  Invest3. SEO Content  Links  Get Social4. Email Marketing List Segmentation  Frequency  Timing5. Social Media Promote  Define Success Metrics  Engage5 Strategies for Increasing Your Bottom Line
  • Susan DeCourcey, Visual Data Systemssusand@vdsys.com410-964-8665 ex 276www.VDSYS.com
  • Visual Data SystemsSusan DeCourceyVice President of Client SolutionsSusanD@vdsys.com410-964-8665 Ext. 276• Custom Web Design – Software Integration• Mobile Marketing• Email Marketing• Website Promotion• Consulting