Building Your Brand This Summer
 

Building Your Brand This Summer

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In this presentation Chelsea Frye, Online Marketing Consultant explains how to send qualified traffic to your website and manage your online reputation through local reviews. She also explains how to ...

In this presentation Chelsea Frye, Online Marketing Consultant explains how to send qualified traffic to your website and manage your online reputation through local reviews. She also explains how to encourage guests to share their vacation experience on social media in this webinar from the Visual Data Systems 2012 eAcademy Summer Series.

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Building Your Brand This Summer Building Your Brand This Summer Presentation Transcript

  • Building Your Brand This Summer
  • BackgroundSince 1994, Visual Data Systems has been a leader in:• Website Design• Software Integration• Search Engine Optimization & Marketing• Technology Consultation• Email Marketing and more…
  • Housekeeping• Please use your phone (access number provided on your invitation) or your computer speakers to listen.
  • Today’s PanelistsChelsea Frye, Online Marketing Consultant
  • Today’s Topics Include:• How To Get Vacationers To Post Reviews• Getting Vacationers To Share Their Vacation Photos and Experiences• Using Facebook Contests To Increase Brand Awareness• Vacation Advice - Sharing Your Local Expertise• Getting Your Check-Ins To “Check-In” On Social Media
  • How To Get Vacationers To Post Reviews
  • How To Get Vacationers To Post Reviews First, make sure that you verify your business listings on all of the major review sites - Google+ Local, Bing Local, Yahoo Local & Yelp. This will allow the option for an owner’s response and gives control over the listing.• Include links to review pages in an email survey soon after the vacation ends so the experience is fresh in their minds
  • How To Get Vacationers To Post Reviews• Have a prominent call to action on the check-in desk or front door to encourage reviews. Include a QR code for easy access from mobile devices.
  • How To Get Vacationers To Post Reviews• Consider adding a professional QR code postcard attachment with checkout papers. Guests can think about their experience on the way home.
  • How To Get Vacationers To Post Reviews• Build a testimonials/reviews page and ask guests for permission to use their reviews on your website
  • How To Get Vacationers To Post Reviews• Remind the reservationists to share review information with prospects and past guests
  • Getting Vacationers To Share Their Vacation Photos and Experiences
  • Getting Vacationers To Share Their Vacation Photos and Experiences• Add our Share Your Vacation module to your website
  • Getting Vacationers To Share Their Vacation Photos and Experiences• Module creates a landing page for each entry, which includes photo uploads, social media sharing, and comment option.
  • Getting Vacationers To Share Their Vacation Photos and Experiences • Ask for a guest spotlight on your blog
  • Getting Vacationers To Share Their Vacation Photos and Experiences• Encourage social media fans (Facebook, Twitter, Instagram) to post their photos on your business page
  • Getting Vacationers To Share Their Vacation Photos and Experiences• Offer incentives to get photos – Gift cards – Feature on brochure cover – Free stay – iPad
  • Using Facebook Contests To Increase Brand Awareness
  • Using Facebook Contests To Increase Brand AwarenessTypes of Contests• Sweepstakes• Text submissions• Photo submissions• Video submissions
  • Using Facebook Contests To Increase Brand AwarenessGet the word out!• Facebook advertising• Email marketing• Welcome pages• Facebook tabs
  • Using Facebook Contests To Increase Brand Awareness• Make sure to follow all of Facebook’s guidelines! – http://www.facebook.com/page_guidelines.php • Promotions must be administered within apps on Facebook • Don’t ask users to register by liking or commenting on anything on the wall • Can not use Facebook features or functionality as a voting mechanism
  • Vacation Advice - Sharing Your Local Expertise
  • Vacation Advice - Sharing Your Local ExpertiseUse your Blog to Share Ideas and Reviews for:• Restaurants• Activities• Attractions• Day trips• Family friendly fun• Rainy day fun
  • Vacation Advice - Sharing Your Local ExpertiseUsing Facebook:• Tagging the local company• Sharing the local perspective• Providing top ten lists
  • Vacation Advice - Sharing Your Local Expertise• Asking Questions – Find out what your vacationers want to know about!• Vacation Questions FAQ – Create a section that stores all of the question and answers
  • Getting Your Check-Ins to “Check-In” On Social Media
  • Getting Your Check-Ins to “Check-In” On Social Media • Include a very visible call to action on the check-in desk, on the wall, or at the front door to encourage people to “check-in” on Facebook, Four Square, Twitter, etc.
  • Getting Your Check-Ins to “Check-In” On Social Media • Offer an incentive in exchange for a check-in
  • Getting Your Check-Ins to “Check-In” On Social Media • Update social media frequently and be sure that all contact information (phone numbers, physical address, office hours, etc.) is current.
  • Future WebinarsThursday, July 12th The New Kids On The Block – Using New Social Media Like Pinterest, Instagram and Tumblr To Increase Your Fan Base & PresenceTuesday, July 24th Selling The Last Minute Vacations Without Stressing Discounts & Specials
  • This Webinar Will Be Posted on Our Website:www.VisualDataSystems.com As Soon as Possible
  • Thank You!For More Information:ChelseaF@vdsys.com