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The Basic Concepts of Licensing
by Brenda Tobin, Solicitor
Licensing v Assignment
Rent a house v Buy a house
If you give me €1000 I will give you an assignment of all rights in
my work
If you give me €100 I will give you a licence for some rights for a
certain period in certain countries in my work
© Brenda Tobin 2015
The Basic Elements of Contracts
• Who? – who are the contracting parties?
•
• What? – what rights are you giving away, reproduction rights,
merchandising? Exclusive or non exclusive?
•
• When? What is the term, 1 year, 3 years, 5 years, the full period of
copyright
•
• Where? The territory: Ireland, Island of Ireland, worldwide, the universe!!
•
• How? Formats, media
© Brenda Tobin 2015
What to Consider When Licensing your Work
• Don’t agree a fee before you know what you’re agreeing to!!
• Often there is a fixed fee, say for merchandising, can you put a
time limit on it, limit it to certain uses?
• Assert moral rights – [ ] has asserted his/her moral rights
under the Copyright and Related Rights Act 2000 to be
identified as author of this work”
• Moral rights give you the control over editing of your work and
the right to be named as author of the work
© Brenda Tobin 2015
How to Proceed to Contract.
• the parties
•
• the rights
•
• the fee
•
• the term
•
• the territory
•
• warranties and indemnity
•
• standard clauses
© Brenda Tobin 2015
How to protect your work online
 add a visible watermark to your images before uploading them
 disable right-click
 add invisible information to your images online
 tell users that a high quality version is available to buy
 upload low-resolution images only — no more than 72dpi
 put the © notice with your name next to your work.
 give people the chance to contact you — showing your contact
details – make it easier for someone to ask for your permission
to use your work.
© Brenda Tobin 2015
What are the Alternatives to Litigation?
• the Small Claims Court only deals with consumer matters.
•
• Irish Courts – District Court up to €15,000
• Circuit Court up to €75,000
• High Court over €75,000
•
• Europe Small Claims Courts does allow copyright disputes up to value of €2000
•
• If your work is on a US website it will be subject to the
• Digital Millennium Copyright Act which has a take down procedure.
• http://www.dmca.com/FAQ/What-is-a-DMCA-Takedown
© Brenda Tobin 2015
Brendajtobin@gmail.com

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Brenda Tobin - The basic concepts of licensing for visual artists

  • 1. The Basic Concepts of Licensing by Brenda Tobin, Solicitor Licensing v Assignment Rent a house v Buy a house If you give me €1000 I will give you an assignment of all rights in my work If you give me €100 I will give you a licence for some rights for a certain period in certain countries in my work © Brenda Tobin 2015
  • 2. The Basic Elements of Contracts • Who? – who are the contracting parties? • • What? – what rights are you giving away, reproduction rights, merchandising? Exclusive or non exclusive? • • When? What is the term, 1 year, 3 years, 5 years, the full period of copyright • • Where? The territory: Ireland, Island of Ireland, worldwide, the universe!! • • How? Formats, media © Brenda Tobin 2015
  • 3. What to Consider When Licensing your Work • Don’t agree a fee before you know what you’re agreeing to!! • Often there is a fixed fee, say for merchandising, can you put a time limit on it, limit it to certain uses? • Assert moral rights – [ ] has asserted his/her moral rights under the Copyright and Related Rights Act 2000 to be identified as author of this work” • Moral rights give you the control over editing of your work and the right to be named as author of the work © Brenda Tobin 2015
  • 4. How to Proceed to Contract. • the parties • • the rights • • the fee • • the term • • the territory • • warranties and indemnity • • standard clauses © Brenda Tobin 2015
  • 5. How to protect your work online  add a visible watermark to your images before uploading them  disable right-click  add invisible information to your images online  tell users that a high quality version is available to buy  upload low-resolution images only — no more than 72dpi  put the © notice with your name next to your work.  give people the chance to contact you — showing your contact details – make it easier for someone to ask for your permission to use your work. © Brenda Tobin 2015
  • 6. What are the Alternatives to Litigation? • the Small Claims Court only deals with consumer matters. • • Irish Courts – District Court up to €15,000 • Circuit Court up to €75,000 • High Court over €75,000 • • Europe Small Claims Courts does allow copyright disputes up to value of €2000 • • If your work is on a US website it will be subject to the • Digital Millennium Copyright Act which has a take down procedure. • http://www.dmca.com/FAQ/What-is-a-DMCA-Takedown © Brenda Tobin 2015 Brendajtobin@gmail.com