We all know that we need to be data driven marketers and that data driven companies are the ones that succeed. New technologies are coming out every day that help marketing organization capture more data. The challenge is no longer focused solely on getting the data but knowing what to do with it once you have it. How do you analyze and understand what it means for your business?
The good news is that we are not in this alone. Every company from small to large is working to answer these important questions and to find their way through the data to true value.
Join us for a dynamic half-day event where some of the regions of the best marketers will dive in and share how they are optimizing data to drive more value. These experts will share their data strategies, executive dashboards, the technologies they find most effective and how they are using data to move the needle. You'll leave this session armed and dangerous with ideas and techniques for turning data actionable and driving results to the bottom line.
• What data matters most?
• The marketing and sales analytics tool box – the technologies that companies are using for maximum results.
• What is the data telling me? How to analyze, understand and make decisions.
• How to build a data-savvy team