Facebook & Your BusinessJeff EspositoManager, Public Relations & Social Media
Agenda•   What is Facebook?•   Why should you care about Facebook?•   Getting started•   Getting people to “like” you•   E...
What is Facebook?Founded in February 2004, Facebooks mission isto give people the power to share and make theworld more op...
Facebook statisticsUsers in United States• Users: 155,981,460• 50.28% of Americans have a Facebook page                   ...
Facebook statisticsUsers in Massachusetts• Users: 3,164,180                     Company Confidential Vistaprint © 2011
Facebook statisticsUsers in proximity to Lexington, MA• Within 50 Miles: 2,567,880• Within 25 Miles: 1,655,300• Within 10 ...
Getting Started
How to set up a pageStep 1 – Getting started                    Company Confidential Vistaprint © 2011
How to set up a pageStep 2 – Select page type                    Company Confidential Vistaprint © 2011
How to set up a pageStep 3 – Fill in pertinent information                     Company Confidential Vistaprint © 2011
How to set up a pageStep 4 – Login or create an account                    Company Confidential Vistaprint © 2011
How to set up a pageStep 5 – Add an image                   Company Confidential Vistaprint © 2011
How to set up a pageStep 5 – Tell your customers about yourpage                    Company Confidential Vistaprint © 2011
How to set up a pageStep 6 – Basic information                    Company Confidential Vistaprint © 2011
Getting your custom URL• Claim your custom URL once you have 25 fans• You can’t change URL   o   So make sure it ties to y...
Promoting your page
Using Facebook’s levers                 Company Confidential Vistaprint © 2011
Integrate with your website                  Company Confidential Vistaprint © 2011
Promote page in email newsletters                 Company Confidential Vistaprint © 2011
In-store promotion                 Company Confidential Vistaprint © 2011   Image - {Guerrilla Futures | Jason Tester}
Offline pieces                 Company Confidential Vistaprint © 2011   Image - stevegarfield
Keeping your fansengaged
Engaging content• Local news/stories   o   Post link to local news stories and ask       for opinions• Blog posts   o   Sh...
Additional resources                   Company Confidential –
Pagemodohttp://pagemodo.com                  Company Confidential Vistaprint © 2011
• Company Confidential – VistaPrint © 2008                           Company Confidential Vistaprint © 2011
Websites• All Facebook   o   http://allfacebook.com• Facebook Blog   o   http://blog.facebook.com• Facebook Developer   o ...
Questions?    Company Confidential Vistaprint © 2011
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Marketing Essentials: Facebook 101

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Learn about the importance of Facebook, and how you can leverage it to spread the word about your business. Presented by Jeff Esposito, Public Relations Manager

Published in: Business, Technology
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  • Marketing Essentials: Facebook 101

    1. 1. Facebook & Your BusinessJeff EspositoManager, Public Relations & Social Media
    2. 2. Agenda• What is Facebook?• Why should you care about Facebook?• Getting started• Getting people to “like” you• Engaging customers• Additional resources• Questions Company Confidential Vistaprint © 2011
    3. 3. What is Facebook?Founded in February 2004, Facebooks mission isto give people the power to share and make theworld more open and connected. Anyone can signup for Facebook and interact with the people theyknow in a trusted environment. Company Confidential Vistaprint © 2011
    4. 4. Facebook statisticsUsers in United States• Users: 155,981,460• 50.28% of Americans have a Facebook page Company Confidential Vistaprint © 2011
    5. 5. Facebook statisticsUsers in Massachusetts• Users: 3,164,180 Company Confidential Vistaprint © 2011
    6. 6. Facebook statisticsUsers in proximity to Lexington, MA• Within 50 Miles: 2,567,880• Within 25 Miles: 1,655,300• Within 10 Miles: 7,120 Company Confidential Vistaprint © 2011
    7. 7. Getting Started
    8. 8. How to set up a pageStep 1 – Getting started Company Confidential Vistaprint © 2011
    9. 9. How to set up a pageStep 2 – Select page type Company Confidential Vistaprint © 2011
    10. 10. How to set up a pageStep 3 – Fill in pertinent information Company Confidential Vistaprint © 2011
    11. 11. How to set up a pageStep 4 – Login or create an account Company Confidential Vistaprint © 2011
    12. 12. How to set up a pageStep 5 – Add an image Company Confidential Vistaprint © 2011
    13. 13. How to set up a pageStep 5 – Tell your customers about yourpage Company Confidential Vistaprint © 2011
    14. 14. How to set up a pageStep 6 – Basic information Company Confidential Vistaprint © 2011
    15. 15. Getting your custom URL• Claim your custom URL once you have 25 fans• You can’t change URL o So make sure it ties to your business Company Confidential Vistaprint © 2011
    16. 16. Promoting your page
    17. 17. Using Facebook’s levers Company Confidential Vistaprint © 2011
    18. 18. Integrate with your website Company Confidential Vistaprint © 2011
    19. 19. Promote page in email newsletters Company Confidential Vistaprint © 2011
    20. 20. In-store promotion Company Confidential Vistaprint © 2011 Image - {Guerrilla Futures | Jason Tester}
    21. 21. Offline pieces Company Confidential Vistaprint © 2011 Image - stevegarfield
    22. 22. Keeping your fansengaged
    23. 23. Engaging content• Local news/stories o Post link to local news stories and ask for opinions• Blog posts o Share blog posts asking for feedback• Questions o Engaging questions that anyone can answer o What menu item would you like us to add? o What are your weekend plans?• Polls o What is your favorite type of coffee (multiple choice)• Trivia o What year did Espo’s Pub open? Company Confidential Vistaprint © 2011
    24. 24. Additional resources Company Confidential –
    25. 25. Pagemodohttp://pagemodo.com Company Confidential Vistaprint © 2011
    26. 26. • Company Confidential – VistaPrint © 2008 Company Confidential Vistaprint © 2011
    27. 27. Websites• All Facebook o http://allfacebook.com• Facebook Blog o http://blog.facebook.com• Facebook Developer o https://developers.facebook.com/• Mashable o http://mashable.com• Micro Business Perspectives o http://microbusiness.vistaprint.com Company Confidential Vistaprint © 2011
    28. 28. Questions? Company Confidential Vistaprint © 2011
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