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Marketing Essentials: Facebook 101
 

Marketing Essentials: Facebook 101

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Learn about the importance of Facebook, and how you can leverage it to spread the word about your business. Presented by Jeff Esposito, Public Relations Manager

Learn about the importance of Facebook, and how you can leverage it to spread the word about your business. Presented by Jeff Esposito, Public Relations Manager

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Marketing Essentials: Facebook 101 Marketing Essentials: Facebook 101 Presentation Transcript

  • Facebook & Your BusinessJeff EspositoManager, Public Relations & Social Media
  • Agenda• What is Facebook?• Why should you care about Facebook?• Getting started• Getting people to “like” you• Engaging customers• Additional resources• Questions Company Confidential Vistaprint © 2011
  • What is Facebook?Founded in February 2004, Facebooks mission isto give people the power to share and make theworld more open and connected. Anyone can signup for Facebook and interact with the people theyknow in a trusted environment. Company Confidential Vistaprint © 2011
  • Facebook statisticsUsers in United States• Users: 155,981,460• 50.28% of Americans have a Facebook page Company Confidential Vistaprint © 2011
  • Facebook statisticsUsers in Massachusetts• Users: 3,164,180 Company Confidential Vistaprint © 2011
  • Facebook statisticsUsers in proximity to Lexington, MA• Within 50 Miles: 2,567,880• Within 25 Miles: 1,655,300• Within 10 Miles: 7,120 Company Confidential Vistaprint © 2011
  • Getting Started
  • How to set up a pageStep 1 – Getting started Company Confidential Vistaprint © 2011
  • How to set up a pageStep 2 – Select page type Company Confidential Vistaprint © 2011
  • How to set up a pageStep 3 – Fill in pertinent information Company Confidential Vistaprint © 2011
  • How to set up a pageStep 4 – Login or create an account Company Confidential Vistaprint © 2011
  • How to set up a pageStep 5 – Add an image Company Confidential Vistaprint © 2011
  • How to set up a pageStep 5 – Tell your customers about yourpage Company Confidential Vistaprint © 2011
  • How to set up a pageStep 6 – Basic information Company Confidential Vistaprint © 2011
  • Getting your custom URL• Claim your custom URL once you have 25 fans• You can’t change URL o So make sure it ties to your business Company Confidential Vistaprint © 2011
  • Promoting your page
  • Using Facebook’s levers Company Confidential Vistaprint © 2011
  • Integrate with your website Company Confidential Vistaprint © 2011
  • Promote page in email newsletters Company Confidential Vistaprint © 2011
  • In-store promotion Company Confidential Vistaprint © 2011 Image - {Guerrilla Futures | Jason Tester}
  • Offline pieces Company Confidential Vistaprint © 2011 Image - stevegarfield
  • Keeping your fansengaged
  • Engaging content• Local news/stories o Post link to local news stories and ask for opinions• Blog posts o Share blog posts asking for feedback• Questions o Engaging questions that anyone can answer o What menu item would you like us to add? o What are your weekend plans?• Polls o What is your favorite type of coffee (multiple choice)• Trivia o What year did Espo’s Pub open? Company Confidential Vistaprint © 2011
  • Additional resources Company Confidential –
  • Pagemodohttp://pagemodo.com Company Confidential Vistaprint © 2011
  • • Company Confidential – VistaPrint © 2008 Company Confidential Vistaprint © 2011
  • Websites• All Facebook o http://allfacebook.com• Facebook Blog o http://blog.facebook.com• Facebook Developer o https://developers.facebook.com/• Mashable o http://mashable.com• Micro Business Perspectives o http://microbusiness.vistaprint.com Company Confidential Vistaprint © 2011
  • Questions? Company Confidential Vistaprint © 2011