Steve Keenan  - Six Ways to Move on in Travel Marketing
Upcoming SlideShare
Loading in...5
×
 

Steve Keenan - Six Ways to Move on in Travel Marketing

on

  • 582 views

Steve Keenan, former online travel editor at the Sunday Times talked delegates at the Visit York Tourism Conference through the social media marketing options available to them

Steve Keenan, former online travel editor at the Sunday Times talked delegates at the Visit York Tourism Conference through the social media marketing options available to them

Statistics

Views

Total Views
582
Views on SlideShare
540
Embed Views
42

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 42

http://storify.com 42

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • 110 entries to win a trip to japanwith lots of lovely vid content - £5k worth of SEO before winner started – with a brief to video and blog every day
  • Intrepid Trael found Perennial Plate – 300K views on huff post and ny times, plus 70K on PP – can use on intrepid, now hiring for china and elsehwere
  • Erna Low 80th
  • No cost just immense patience
  • None of us on travel coffee morning break had a chat – can bring in all sorts of specialists for a dicussion, auto loaded to YouTube - and YouTube 2nd biggest search after… Google

Steve Keenan  - Six Ways to Move on in Travel Marketing Steve Keenan - Six Ways to Move on in Travel Marketing Presentation Transcript

  • Visit York Tourism Conference 2012 Six ways to move on in … travel marketing @stevenkeenan www.travelperspective.co.uk 1
  • My name is Steve… www.travelperspective.co.uk 2
  • Newspaper declines www.travelperspective.co.uk 3
  • Spin-off effects www.travelperspective.co.uk 4
  • Six new ways to market travel1. Introduction – how’s it shifting2. Tourist boards > DMOs www.travelperspective.co.uk 5
  • It’s tough out there Destination marketing is becoming extremely competitive worldwide. Destinations need to differentiate products and develop partnerships between the public and private sector locally in order to co-ordinate delivery. Taking advantage of new technology also enables destinations to enhance competitiveness by increasing visibility, reducing costs and enhancing local co-operation … - Dimitrios Buhalis, 2012 www.travelperspective.co.uk 6
  • Spain: social news hub www.travelperspective.co.uk 7
  • The master/servant relationship www.travelperspective.co.uk 8
  • Six new ways to market travel1. Introduction – how’s it shifting2. Tourist boards > DMOs3. Social media: Twitter + YouTube www.travelperspective.co.uk 9
  • Visit Yorkwww.travelperspective.co.uk 10
  • York Walls www.travelperspective.co.uk 11
  • Some more www.travelperspective.co.uk 12
  • Some more www.travelperspective.co.uk 13
  • Some more www.travelperspective.co.uk 14
  • @OrkneyLibrary www.travelperspective.co.uk 15
  • Orkney humour 1 www.travelperspective.co.uk 16
  • Orkney humour 2 www.travelperspective.co.uk 17
  • Orkney humour 3 www.travelperspective.co.uk 18
  • It really is dull… www.travelperspective.co.uk 19
  • City of York www.travelperspective.co.uk 20
  • City of York council www.travelperspective.co.uk 21
  • www.placestogo.travel www.travelperspective.co.uk 22
  • YouTube search: York www.travelperspective.co.uk 23
  • Rick Steve’s Europe www.travelperspective.co.uk 24
  • Six new ways to market travel1. Introduction – how’s it shifting2. Tourist boards > DMOs3. Social media: Twitter + YouTube4. Video www.travelperspective.co.uk 25
  • 7 ways to create travel video … that won’t break the bank
  • 1. Do it yourself - Hostelworld www.travelperspective.co.uk 27
  • 2. Get your staff to do it – Expert Africa www.travelperspective.co.uk 28
  • 3. Run a competition – Inside Japan www.travelperspective.co.uk 29
  • 4. Hire a vlogger – Intrepid Travel www.travelperspective.co.uk 30
  • 5. Think retro – Erna Low www.travelperspective.co.uk 31
  • 6. Timelapse www.travelperspective.co.uk 32
  • 7. Give G+ Hangouts a try www.travelperspective.co.uk 33
  • Video please!• Tourist attraction: Inside the Minster roof; making chocolate; timelapse of engine cabins• Restaurants: the provenance of your food• B&B owner: Likewise, from pigsty to plate www.travelperspective.co.uk 34
  • This little piggy… www.travelperspective.co.uk 35
  • Six new ways to market travel1. Introduction – how’s it shifting2. Tourist boards > DMOs3. Social media: Twitter + YouTube4. Video5. Instagram + Pinterest www.travelperspective.co.uk 36
  • Pinterestwww.travelperspective.co.uk 37
  • The rise of image sites www.travelperspective.co.uk 38
  • Cataluyna Instagram triphttp://www.slideshare.net/socialtrav/stm-miquel-alabern-catalunya www.travelperspective.co.uk 39
  • Six new ways to market travel1. Introduction – how’s it shifting2. Tourist boards > DMOs3. Social media: Twitter + YouTube4. Video5. Instagram + Pinterest6. Bringing bloggers to your city www.travelperspective.co.uk 40
  • Blogville Italyhttp://www.slideshare.net/socialtrav/blogville-stm2012 www.travelperspective.co.uk 41
  • Thank you www.travelperspective.co.uk 42