Mossel Bay Tourism 2013-14
MosselBay.Dostuff
Differentiators n.: Unique features and/or benefits of
a product, or aspects of a brand, that set it apart from
competing ...
Mossel Bay. Do stuff
More attractions and activities
than most small towns
2
Adrenaline
Beaches
Events
Museums
Nature
Seaf...
Modern human origins
Birthplace of culture
Birthplace of advanced technology
Record of human behaviour during
different cl...
Mossel Bay Tourism.
Doing stuff
196 members
Info office staff
8-member board
Elected directors
Jeanetta Marais - representing the
business sector (chairpe...
Team
Info office
Marcia Holm - chief operations officer
Zelda Sauls - membership
Alison Nell - marketing
Dulin Sinkfontein...
Print advertising
Budget 2013-14: R 240,000
Marketingtools
Marketingtools
Maps
Street maps - 20,000
Explore Historical Mossel Bay - 10,000
Marketingtools
Brochures
Things to do in Mossel Bay
20,000 (two editions of 10,000)
Marketingtools
Brochures
Where to Stay in Mossel Bay
10,000
Information CDs
Image library
Bookmarks
Presentations
Mossel Bay. Do stuff
Human origins tourism
Marketingtool
Marketingtools
www.visitmosselbay.co.za
2013-14: 550,348 visitors
2012-13: 445,310 visitors
December 2011: 44,825 visitors...
Marketingtools
Art & culture
Artists Ÿ Studios
Designers Ÿ Theatres
Museums Ÿ Festivals
Archaeology
www.mosselbayart.co...
Marketingtools
@getme2mosselbay
@MBayTourism
youtube.com/visitmosselbay
facebook.com/visitmosselbay
Social Web
“All the recent marketing
successes have been PR successes,
not advertising successes. To name a few:
Starbucks, The Body ...
2013-14: 61
2012-13: 74
Distributed to media,
our members & locals
Publicrelations
Media releases
Publicrelations
Feature articles
2013-14: 35
2012-13: 12
Written on request for specific publications
Tradeshows
Vakantiebeurs
Utrecht, The Netherlands, 14-19 January 2014
Europe Roadshow
19-24 January 2014
Namibia Tourism Expo
Windhoe...
Domesticshows
Getaway Show
Coca Cola Dome, Gauteng. 30 August - 1 September 2013
Beeld Holiday Show Gallagher
Convention C...
MosselBayTravelFestival
An annual celebration of travel.
An on-line and real world
celebration of being in Mossel
Bay for ...
Aims
Share Mossel Bay
Awareness
Experiences
Responsible travel
Targets
Travellers
Local residents
Tourism practitioners
De...
Day 1: Discussions
MEC Alan Winde’s
Minister’s Tourism Plenary
Lectures
(Mossel Bay Garden Court. 180 delegates)
Day 2: Ex...
MosselBayTravelFestival
2013
Travel Mossel Bay
17-19 October, 2014
bit.ly/TravMBY
http://www.visitmosselbay.co.za/
festivals/travelmosselbay
www.travmby
Mossel Bay Tourism
Telephone: +27(0)44 691 2202
admin@visitmosselbay.co.za
Corner Market & Church Streets,
Mossel Bay, Sou...
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Mossel Bay Tourism DMO 2013-14

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A discussion of Mossel Bay Tourism's achievements in the financial year 2013-14

More information about Mossel Bay: www.visitmosselbay.co.za

Published in: Travel
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Mossel Bay Tourism DMO 2013-14

  1. 1. Mossel Bay Tourism 2013-14 MosselBay.Dostuff
  2. 2. Differentiators n.: Unique features and/or benefits of a product, or aspects of a brand, that set it apart from competing products or brands ~ businessdictionary.com Differentiator: The holy grail of marketing 2 Unique Mossel Bay
  3. 3. Mossel Bay. Do stuff More attractions and activities than most small towns 2 Adrenaline Beaches Events Museums Nature Seafront accommodation for every budget
  4. 4. Modern human origins Birthplace of culture Birthplace of advanced technology Record of human behaviour during different climate regimes SACP4 Project: South African Coast Palaeoclimate, Palaeoenvironment, Palaeoecology, Palaeoanthropology 2 162,000 years of holidays in Mossel Bay
  5. 5. Mossel Bay Tourism. Doing stuff
  6. 6. 196 members Info office staff 8-member board Elected directors Jeanetta Marais - representing the business sector (chairperson) Fred Orban - attractions and activities Louis Cook - guest houses and B&Bs Werner Kock - hotels and resorts Attie Roos - self-catering Nominated directors Dr. Michele Gratz - municipal manager Alderman Emil Scheepers - Mossel Bay Municipality Councillor Petru Terblanche - Mossel Bay Municipality Municipal representative Edward Jantjies - Director of Corporate Services Team
  7. 7. Team Info office Marcia Holm - chief operations officer Zelda Sauls - membership Alison Nell - marketing Dulin Sinkfontein - information and web site Natasha Cupido - information and web site Jenny Sydon - general help Ilé-Colette Kok - accounts Martin Hatchuel - communications consultant
  8. 8. Print advertising Budget 2013-14: R 240,000 Marketingtools
  9. 9. Marketingtools Maps Street maps - 20,000 Explore Historical Mossel Bay - 10,000
  10. 10. Marketingtools Brochures Things to do in Mossel Bay 20,000 (two editions of 10,000)
  11. 11. Marketingtools Brochures Where to Stay in Mossel Bay 10,000
  12. 12. Information CDs Image library Bookmarks Presentations Mossel Bay. Do stuff Human origins tourism Marketingtool
  13. 13. Marketingtools www.visitmosselbay.co.za 2013-14: 550,348 visitors 2012-13: 445,310 visitors December 2011: 44,825 visitors December 2013: 72,175 visitors
  14. 14. Marketingtools Art & culture Artists Ÿ Studios Designers Ÿ Theatres Museums Ÿ Festivals Archaeology www.mosselbayart.co.za
  15. 15. Marketingtools @getme2mosselbay @MBayTourism youtube.com/visitmosselbay facebook.com/visitmosselbay Social Web
  16. 16. “All the recent marketing successes have been PR successes, not advertising successes. To name a few: Starbucks, The Body Shop, Amazon.com ... Harry Potter ... Microsoft, Intel, and BlackBerry ... As a matter of fact, an astonishing number of well-known brands have been built with virtually no advertising at all.” ~ Al & Laura Ries, The Fall of Advertising and the Rise of PR Publicrelations
  17. 17. 2013-14: 61 2012-13: 74 Distributed to media, our members & locals Publicrelations Media releases
  18. 18. Publicrelations Feature articles 2013-14: 35 2012-13: 12 Written on request for specific publications
  19. 19. Tradeshows
  20. 20. Vakantiebeurs Utrecht, The Netherlands, 14-19 January 2014 Europe Roadshow 19-24 January 2014 Namibia Tourism Expo Windhoek Show Grounds. 4-7 June 2014 Internationalshows
  21. 21. Domesticshows Getaway Show Coca Cola Dome, Gauteng. 30 August - 1 September 2013 Beeld Holiday Show Gallagher Convention Centre, Midrand. 14-16 February 2014 Mossel Bay Travel Festival 18 – 20 October, 2013 Cape Getaway Show Lourensford Wine Estate, Somerset West. 14-16 March 2014 Johannesburg Travel Festival Sci-Bono Discovery Centre. 5-6 April 2014 World Travel Market Africa International Convention Centre, Cape Town. 2 - 3 May 2014 SA Tourism Indaba Nkosi Albert Luthuli Convention Centre, Durban. 10-12 May 2014
  22. 22. MosselBayTravelFestival An annual celebration of travel. An on-line and real world celebration of being in Mossel Bay for locals and visitors alike. Affiliated to the New York Travel Festival 18-20October,2013
  23. 23. Aims Share Mossel Bay Awareness Experiences Responsible travel Targets Travellers Local residents Tourism practitioners Destination marketing organisations, travel agents, tour operators, conference organisers, organisers of sports tours. MosselBayTravelFestival
  24. 24. Day 1: Discussions MEC Alan Winde’s Minister’s Tourism Plenary Lectures (Mossel Bay Garden Court. 180 delegates) Day 2: Exhibitions Tourism products & Information bureaus Product presentations (Bartolomeu Dias Museum Complex. 40 exhibitors) Day 3: Travelling Hosted buyers (Point of Human Origins Experience. 10 delegates) MosselBayTravelFestival
  25. 25. MosselBayTravelFestival 2013
  26. 26. Travel Mossel Bay 17-19 October, 2014 bit.ly/TravMBY http://www.visitmosselbay.co.za/ festivals/travelmosselbay www.travmby
  27. 27. Mossel Bay Tourism Telephone: +27(0)44 691 2202 admin@visitmosselbay.co.za Corner Market & Church Streets, Mossel Bay, South Africa “Mossel Bay. Do Stuff. It’s the best line since Nike’s ‘Just do it’” ~ Tweeter MosselBay.DoStuff www.visitmosselbay.co.za

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