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Mossel Bay Tourism DMO 2013-14

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A discussion of Mossel Bay Tourism's achievements in the financial year 2013-14 …

A discussion of Mossel Bay Tourism's achievements in the financial year 2013-14

More information about Mossel Bay: www.visitmosselbay.co.za

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  • 1. Mossel Bay Tourism 2013-14 MosselBay.Dostuff
  • 2. Differentiators n.: Unique features and/or benefits of a product, or aspects of a brand, that set it apart from competing products or brands ~ businessdictionary.com Differentiator: The holy grail of marketing 2 Unique Mossel Bay
  • 3. Mossel Bay. Do stuff More attractions and activities than most small towns 2 Adrenaline Beaches Events Museums Nature Seafront accommodation for every budget
  • 4. Modern human origins Birthplace of culture Birthplace of advanced technology Record of human behaviour during different climate regimes SACP4 Project: South African Coast Palaeoclimate, Palaeoenvironment, Palaeoecology, Palaeoanthropology 2 162,000 years of holidays in Mossel Bay
  • 5. Mossel Bay Tourism. Doing stuff
  • 6. 196 members Info office staff 8-member board Elected directors Jeanetta Marais - representing the business sector (chairperson) Fred Orban - attractions and activities Louis Cook - guest houses and B&Bs Werner Kock - hotels and resorts Attie Roos - self-catering Nominated directors Dr. Michele Gratz - municipal manager Alderman Emil Scheepers - Mossel Bay Municipality Councillor Petru Terblanche - Mossel Bay Municipality Municipal representative Edward Jantjies - Director of Corporate Services Team
  • 7. Team Info office Marcia Holm - chief operations officer Zelda Sauls - membership Alison Nell - marketing Dulin Sinkfontein - information and web site Natasha Cupido - information and web site Jenny Sydon - general help Ilé-Colette Kok - accounts Martin Hatchuel - communications consultant
  • 8. Print advertising Budget 2013-14: R 240,000 Marketingtools
  • 9. Marketingtools Maps Street maps - 20,000 Explore Historical Mossel Bay - 10,000
  • 10. Marketingtools Brochures Things to do in Mossel Bay 20,000 (two editions of 10,000)
  • 11. Marketingtools Brochures Where to Stay in Mossel Bay 10,000
  • 12. Information CDs Image library Bookmarks Presentations Mossel Bay. Do stuff Human origins tourism Marketingtool
  • 13. Marketingtools www.visitmosselbay.co.za 2013-14: 550,348 visitors 2012-13: 445,310 visitors December 2011: 44,825 visitors December 2013: 72,175 visitors
  • 14. Marketingtools Art & culture Artists Ÿ Studios Designers Ÿ Theatres Museums Ÿ Festivals Archaeology www.mosselbayart.co.za
  • 15. Marketingtools @getme2mosselbay @MBayTourism youtube.com/visitmosselbay facebook.com/visitmosselbay Social Web
  • 16. “All the recent marketing successes have been PR successes, not advertising successes. To name a few: Starbucks, The Body Shop, Amazon.com ... Harry Potter ... Microsoft, Intel, and BlackBerry ... As a matter of fact, an astonishing number of well-known brands have been built with virtually no advertising at all.” ~ Al & Laura Ries, The Fall of Advertising and the Rise of PR Publicrelations
  • 17. 2013-14: 61 2012-13: 74 Distributed to media, our members & locals Publicrelations Media releases
  • 18. Publicrelations Feature articles 2013-14: 35 2012-13: 12 Written on request for specific publications
  • 19. Tradeshows
  • 20. Vakantiebeurs Utrecht, The Netherlands, 14-19 January 2014 Europe Roadshow 19-24 January 2014 Namibia Tourism Expo Windhoek Show Grounds. 4-7 June 2014 Internationalshows
  • 21. Domesticshows Getaway Show Coca Cola Dome, Gauteng. 30 August - 1 September 2013 Beeld Holiday Show Gallagher Convention Centre, Midrand. 14-16 February 2014 Mossel Bay Travel Festival 18 – 20 October, 2013 Cape Getaway Show Lourensford Wine Estate, Somerset West. 14-16 March 2014 Johannesburg Travel Festival Sci-Bono Discovery Centre. 5-6 April 2014 World Travel Market Africa International Convention Centre, Cape Town. 2 - 3 May 2014 SA Tourism Indaba Nkosi Albert Luthuli Convention Centre, Durban. 10-12 May 2014
  • 22. MosselBayTravelFestival An annual celebration of travel. An on-line and real world celebration of being in Mossel Bay for locals and visitors alike. Affiliated to the New York Travel Festival 18-20October,2013
  • 23. Aims Share Mossel Bay Awareness Experiences Responsible travel Targets Travellers Local residents Tourism practitioners Destination marketing organisations, travel agents, tour operators, conference organisers, organisers of sports tours. MosselBayTravelFestival
  • 24. Day 1: Discussions MEC Alan Winde’s Minister’s Tourism Plenary Lectures (Mossel Bay Garden Court. 180 delegates) Day 2: Exhibitions Tourism products & Information bureaus Product presentations (Bartolomeu Dias Museum Complex. 40 exhibitors) Day 3: Travelling Hosted buyers (Point of Human Origins Experience. 10 delegates) MosselBayTravelFestival
  • 25. MosselBayTravelFestival 2013
  • 26. Travel Mossel Bay 17-19 October, 2014 bit.ly/TravMBY http://www.visitmosselbay.co.za/ festivals/travelmosselbay www.travmby
  • 27. Mossel Bay Tourism Telephone: +27(0)44 691 2202 admin@visitmosselbay.co.za Corner Market & Church Streets, Mossel Bay, South Africa “Mossel Bay. Do Stuff. It’s the best line since Nike’s ‘Just do it’” ~ Tweeter MosselBay.DoStuff www.visitmosselbay.co.za

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