• Save
VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12
Upcoming SlideShare
Loading in...5
×
 

VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12

on

  • 316 views

Presentation given at the ICOA annual meeting on October 12, 2011

Presentation given at the ICOA annual meeting on October 12, 2011

Statistics

Views

Total Views
316
Slideshare-icon Views on SlideShare
316
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12 VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12 Presentation Transcript

    • October12, 2011 – Indiana Campground Owners AssociationVisitIndiana.com & Social Media
    • WelcomeEmail: JeWilliams@VisitIndiana.comPhone: 317.232.8897Twitter: @VisitIndianaTwitter: @JeremyAWilliamsBlog: VisitIndiana.com/TechCorner
    • What Will We Talk About Today?
    • Advertise on VisitIndiana.com • 636,000 visitors in 2010 • 71% of VI.com visitors are planning to travel to IN1 • 50% of VI.com visitors actually visit Indiana1 • Many free opportunitiesSources: 1. TNS – Dec. 2008
    • Free Opportunities:• Create your own at: VisitIndiana.com/AdPortal • Discount Coupons/Packages • Event Listings• Find info at Tourism.IN.gov • Trip Ideas• Blog story ideas? Email me…
    • Paid Opportunity: VI.com Brochure Ad
    • Paid Opportunity: Homepage Feature
    • Paid Opportunity: VI.com Listing
    • Paid Opportunity: Search Ads
    • What is a Blog? • Website regularly updated with copy, images video…commonly in reverse chronological order1 • Many of the websites you visit now are technically blogs • Lines between blog/website are increasingly more blurry • Platforms like WordPress can enable you to blog and are capable of being a complete CMS websiteSources: 1. wikipedia.org
    • Why Should I Blog?• Search Engines love frequent and recent content • 64% of Indiana Insider Blog traffic via Search in past 12 months• Easily updated with up-to-date info• Once it’s up, very easy to manage • Content stays live long after the post is written • 4 of 10 top posts in 2011 were written in 2008, 2009 or 2010.
    • 481,600 visitors over 3.5 years
    • Which Platform to Choose?
    • Engage:• Set up email/RSS subscriptions for your blog • feedburner.google.com• Email your mailing list telling them about your blog• Include snippets in emails to consumers/partners• Push out via Facebook and Twitter
    • Measure:• Many different ways to measure • Analytics platform: Google Analytics, WebTrends, Yahoo Analytics • Most blog platforms have some bult-in analytics• In-platform analytics: already set up, less detailed• External analytics: takes time to set up, very detailed
    • • Copy points here copy points here •Sub text here• Copy points here copy points here• Copy points here copy points here •Sub text here
    • Facebook Stats - 2011 • More than 800M users • 50% of active users login on any given day • Average user has 130 friends • People spend over 700 billion minutes/month on FB • Roughly 20 hours/month per user • Users average 23 minutes per Facebook session • Avg. user connected to 80 community pages, groups and events • 250M active mobile Facebook usersSources: All stats from facebook.com
    • Facebook.com/PageHeadline Here• Copy points here copy points here •Sub text here• Copy points here copy points here• Copy points here copy points here •Sub text here
    • Engage• Giveaways/Contests• Ask questions• Answer questions• Interact• Share relevant info• Develop relationship
    • Facebook Ads • Target exactly who you want as fans • Inexpensive way to gain fans • Purchase Pay-per-Click, not Impressions
    • Measure: Facebook Insights • Copy points here copy points here •Sub text here • Copy points here copy points here • Copy points here copy points here •Sub text here
    • Twitter Stats - 2011 • Microblog – 140-character posts • Posts on Twitter are called Tweets • 5 years old • 200 million users1 • Took 3+ years to reach 1B tweets (Mar ‘06-May ’09)2 • Now 1B tweets are sent in just one week2 • Twitter users are the most influential online customers, their influence spreads across all areas of the internet.3Sources: 1. bbc.co.uk; 2. blog.twitter.com ; 3. ExactTarget SFF Research (2010)
    • Social Media Management tools TweetDeck HootSuite • 200 million users1 •Sub text here • Copy points here copy points here • Copy points here copy points here •Sub text hereSources: 1. bbc.co.uk
    • 46% of Tweets from Mobile Devices 1
    • Engage• Listen first• Ask questions• Answer questions• Interact• Share relevant info• Use for customer service• Develop relationship
    • Measure:• @ Mentions and Direct Messages• Retweets (how many times were you retweeted?)• Inbound links to your website via Twitter •Some trackable via twitter.com or t.co •Requires web analytics package like Google Analytics/WebTrends
    • Why Track Web Stats?Find out:• How consumers are getting to your site• What they’re doing while they’re at your site• How effective your ad campaigns are at drivingtraffic• What search terms users are entering in searchengines to get to your website
    • Why Do We Use Google Analytics?• Free• Flexible• Powerful• Widely Used • Easy to compare apples to apples • Lots of documentation
    • Which Metrics are Important?
    • Which Metrics are Important?Referral Sources
    • Which Metrics are Important?Top Search Engine Terms
    • Which Metrics are Important?Campaign Tracking
    • Which Metrics are Important? Campaign Trackinghttp://www.visitindiana.com/?utm_source=twitter&utm_medium=social%2Bmedia&utm_campaign=Visit%2BIndiana%2BWeek%2B2011
    • Resources• Presentation: bit.ly/icoa2011• ExactTarget Research: bit.ly/ttc-sff• Tourism Tech Corner: VisitIndiana.com/TechCorner
    • Questions?Email: JeWilliams@VisitIndiana.comPhone: 317.232.8897Twitter: @VisitIndianaTwitter: @JeremyAWilliamsBlog: VisitIndiana.com/TechCorner