October12, 2011 – Indiana Campground Owners AssociationVisitIndiana.com & Social Media
WelcomeEmail:     JeWilliams@VisitIndiana.comPhone:                    317.232.8897Twitter:                 @VisitIndianaT...
What Will We Talk About Today?
Advertise on VisitIndiana.com             • 636,000 visitors in 2010             • 71% of VI.com visitors are planning to ...
Free Opportunities:• Create your own at: VisitIndiana.com/AdPortal   • Discount Coupons/Packages   • Event Listings• Find ...
Paid Opportunity: VI.com Brochure Ad
Paid Opportunity: Homepage Feature
Paid Opportunity: VI.com Listing
Paid Opportunity: Search Ads
What is a Blog?     • Website regularly updated with copy, images     video…commonly in reverse chronological order1     •...
Why Should I Blog?• Search Engines love frequent and recent content   • 64% of Indiana Insider Blog traffic via Search in ...
481,600 visitors over 3.5 years
Which Platform to Choose?
Engage:• Set up email/RSS subscriptions for your blog   • feedburner.google.com• Email your mailing list telling them abou...
Measure:• Many different ways to measure   • Analytics platform: Google Analytics, WebTrends, Yahoo Analytics   • Most blo...
• Copy points here copy points here  •Sub text here• Copy points here copy points here• Copy points here copy points here ...
Facebook Stats - 2011         • More than 800M users         • 50% of active users login on any given day         • Averag...
Facebook.com/PageHeadline Here• Copy points here copy points here  •Sub text here• Copy points here copy points here• Copy...
Engage• Giveaways/Contests• Ask questions• Answer questions• Interact• Share relevant info• Develop relationship
Facebook Ads               • Target exactly who you               want as fans               • Inexpensive way to gain    ...
Measure: Facebook Insights  • Copy points here copy points here    •Sub text here  • Copy points here copy points here  • ...
Twitter Stats - 2011         • Microblog – 140-character posts         • Posts on Twitter are called Tweets         • 5 ye...
Social Media Management tools                        TweetDeck             HootSuite              • 200 million users1    ...
46% of Tweets from Mobile Devices   1
Engage• Listen first• Ask questions• Answer questions• Interact• Share relevant info• Use for customer service• Develop re...
Measure:• @ Mentions and Direct Messages• Retweets (how many times were you retweeted?)• Inbound links to your website via...
Why Track Web Stats?Find out:• How consumers are getting to your site• What they’re doing while they’re at your site• How ...
Why Do We Use Google Analytics?• Free• Flexible• Powerful• Widely Used   • Easy to compare apples to apples   • Lots of do...
Which Metrics are Important?
Which Metrics are Important?Referral Sources
Which Metrics are Important?Top Search Engine Terms
Which Metrics are Important?Campaign Tracking
Which Metrics are Important?     Campaign Trackinghttp://www.visitindiana.com/?utm_source=twitter&utm_medium=social%2Bmedi...
Resources• Presentation: bit.ly/icoa2011• ExactTarget Research: bit.ly/ttc-sff• Tourism Tech Corner: VisitIndiana.com/Tech...
Questions?Email:     JeWilliams@VisitIndiana.comPhone:                    317.232.8897Twitter:                 @VisitIndia...
VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12
VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12
VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12
VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12
VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12
VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12
VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12
VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12
Upcoming SlideShare
Loading in...5
×

VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12

280

Published on

Presentation given at the ICOA annual meeting on October 12, 2011

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
280
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "VisitIndiana.com Opportunities and Social Media - Indiana Campground Owners Association - 2011.10.12"

  1. 1. October12, 2011 – Indiana Campground Owners AssociationVisitIndiana.com & Social Media
  2. 2. WelcomeEmail: JeWilliams@VisitIndiana.comPhone: 317.232.8897Twitter: @VisitIndianaTwitter: @JeremyAWilliamsBlog: VisitIndiana.com/TechCorner
  3. 3. What Will We Talk About Today?
  4. 4. Advertise on VisitIndiana.com • 636,000 visitors in 2010 • 71% of VI.com visitors are planning to travel to IN1 • 50% of VI.com visitors actually visit Indiana1 • Many free opportunitiesSources: 1. TNS – Dec. 2008
  5. 5. Free Opportunities:• Create your own at: VisitIndiana.com/AdPortal • Discount Coupons/Packages • Event Listings• Find info at Tourism.IN.gov • Trip Ideas• Blog story ideas? Email me…
  6. 6. Paid Opportunity: VI.com Brochure Ad
  7. 7. Paid Opportunity: Homepage Feature
  8. 8. Paid Opportunity: VI.com Listing
  9. 9. Paid Opportunity: Search Ads
  10. 10. What is a Blog? • Website regularly updated with copy, images video…commonly in reverse chronological order1 • Many of the websites you visit now are technically blogs • Lines between blog/website are increasingly more blurry • Platforms like WordPress can enable you to blog and are capable of being a complete CMS websiteSources: 1. wikipedia.org
  11. 11. Why Should I Blog?• Search Engines love frequent and recent content • 64% of Indiana Insider Blog traffic via Search in past 12 months• Easily updated with up-to-date info• Once it’s up, very easy to manage • Content stays live long after the post is written • 4 of 10 top posts in 2011 were written in 2008, 2009 or 2010.
  12. 12. 481,600 visitors over 3.5 years
  13. 13. Which Platform to Choose?
  14. 14. Engage:• Set up email/RSS subscriptions for your blog • feedburner.google.com• Email your mailing list telling them about your blog• Include snippets in emails to consumers/partners• Push out via Facebook and Twitter
  15. 15. Measure:• Many different ways to measure • Analytics platform: Google Analytics, WebTrends, Yahoo Analytics • Most blog platforms have some bult-in analytics• In-platform analytics: already set up, less detailed• External analytics: takes time to set up, very detailed
  16. 16. • Copy points here copy points here •Sub text here• Copy points here copy points here• Copy points here copy points here •Sub text here
  17. 17. Facebook Stats - 2011 • More than 800M users • 50% of active users login on any given day • Average user has 130 friends • People spend over 700 billion minutes/month on FB • Roughly 20 hours/month per user • Users average 23 minutes per Facebook session • Avg. user connected to 80 community pages, groups and events • 250M active mobile Facebook usersSources: All stats from facebook.com
  18. 18. Facebook.com/PageHeadline Here• Copy points here copy points here •Sub text here• Copy points here copy points here• Copy points here copy points here •Sub text here
  19. 19. Engage• Giveaways/Contests• Ask questions• Answer questions• Interact• Share relevant info• Develop relationship
  20. 20. Facebook Ads • Target exactly who you want as fans • Inexpensive way to gain fans • Purchase Pay-per-Click, not Impressions
  21. 21. Measure: Facebook Insights • Copy points here copy points here •Sub text here • Copy points here copy points here • Copy points here copy points here •Sub text here
  22. 22. Twitter Stats - 2011 • Microblog – 140-character posts • Posts on Twitter are called Tweets • 5 years old • 200 million users1 • Took 3+ years to reach 1B tweets (Mar ‘06-May ’09)2 • Now 1B tweets are sent in just one week2 • Twitter users are the most influential online customers, their influence spreads across all areas of the internet.3Sources: 1. bbc.co.uk; 2. blog.twitter.com ; 3. ExactTarget SFF Research (2010)
  23. 23. Social Media Management tools TweetDeck HootSuite • 200 million users1 •Sub text here • Copy points here copy points here • Copy points here copy points here •Sub text hereSources: 1. bbc.co.uk
  24. 24. 46% of Tweets from Mobile Devices 1
  25. 25. Engage• Listen first• Ask questions• Answer questions• Interact• Share relevant info• Use for customer service• Develop relationship
  26. 26. Measure:• @ Mentions and Direct Messages• Retweets (how many times were you retweeted?)• Inbound links to your website via Twitter •Some trackable via twitter.com or t.co •Requires web analytics package like Google Analytics/WebTrends
  27. 27. Why Track Web Stats?Find out:• How consumers are getting to your site• What they’re doing while they’re at your site• How effective your ad campaigns are at drivingtraffic• What search terms users are entering in searchengines to get to your website
  28. 28. Why Do We Use Google Analytics?• Free• Flexible• Powerful• Widely Used • Easy to compare apples to apples • Lots of documentation
  29. 29. Which Metrics are Important?
  30. 30. Which Metrics are Important?Referral Sources
  31. 31. Which Metrics are Important?Top Search Engine Terms
  32. 32. Which Metrics are Important?Campaign Tracking
  33. 33. Which Metrics are Important? Campaign Trackinghttp://www.visitindiana.com/?utm_source=twitter&utm_medium=social%2Bmedia&utm_campaign=Visit%2BIndiana%2BWeek%2B2011
  34. 34. Resources• Presentation: bit.ly/icoa2011• ExactTarget Research: bit.ly/ttc-sff• Tourism Tech Corner: VisitIndiana.com/TechCorner
  35. 35. Questions?Email: JeWilliams@VisitIndiana.comPhone: 317.232.8897Twitter: @VisitIndianaTwitter: @JeremyAWilliamsBlog: VisitIndiana.com/TechCorner

×