Going Viral  - Integrating Social Media - Indiana Tourism Council - 2011.06.16
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Going Viral - Integrating Social Media - Indiana Tourism Council - 2011.06.16

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Presentation about Blogging, Facebook and Google Analytics. Presented at Indiana Tourism Council meeting on Thursday, June 16, 2011 (Bloomington, IN)

Presentation about Blogging, Facebook and Google Analytics. Presented at Indiana Tourism Council meeting on Thursday, June 16, 2011 (Bloomington, IN)

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Going Viral - Integrating Social Media - Indiana Tourism Council - 2011.06.16 Presentation Transcript

  • 1. June 16, 2011Going Viral: Integrating Social Media
  • 2. WelcomeEmail: JeWilliams@VisitIndiana.comPhone: 317.232.8897Twitter: @VisitIndianaTwitter: @JeremyAWilliamsBlog: VisitIndiana.com/TechCorner
  • 3. What Will We Talk About Today?
  • 4. What is a Blog? • Website regularly updated with copy, images video…commonly in reverse chronological order1 • Many of the websites you visit now are technically blogs • Lines between blog/website are increasingly more blurry • Platforms like WordPress can enable you to blog and are capable of being a complete CMS websiteSources: 1. wikipedia.org
  • 5. Why Should I Blog?• Search Engines love frequent and recent content • 56% of Indiana Insider Blog traffic via Search in 2010• Easily updated with up-to-date info• Once it’s up, very easy to manage • Content stays live long after the post is written • 4 of 10 top posts in 2010 were written in 2008 or 2009.
  • 6. Headline Here• Copy points here copy points here •Sub text here• Copy points here copy points here• Copy points here copy points here •Sub text here
  • 7. Which Platform to Choose?
  • 8. Engage:• Set up email/RSS subscriptions for your blog • feedburner.google.com• Email your mailing list telling them about your blog• Include snippets in emails to consumers/partners• Push out via Facebook and Twitter
  • 9. Measure:• Many different ways to measure • Analytics platform: Google Analytics, WebTrends, Yahoo Analytics • Most blog platforms have some bult-in analytics• In-platform analytics: already set up, less detailed• External analytics: takes time to set up, very detailed
  • 10. What to Track?
  • 11. • Copy points here copy points here •Sub text here• Copy points here copy points here• Copy points here copy points here •Sub text here
  • 12. Facebook Stats - 2011 • Nearly 600 million users • 50% of active users login on any given day • Average user has 130 friends • People spend over 700 billion minutes/month on FB • Roughly 20 hours/month per user • Users average 23 minutes per Facebook session • Avg. user connected to 80 community pages, groups and eventsSources: All stats from facebook.com
  • 13. Facebook.com/PageHeadline Here• Copy points here copy points here •Sub text here• Copy points here copy points here• Copy points here copy points here •Sub text here
  • 14. Headline Here
  • 15. Engage• Giveaways/Contests• Ask questions• Answer questions• Interact• Share relevant info• Develop relationship
  • 16. Facebook Ads • Target exactly who you want as fans • Inexpensive way to gain fans • Purchase Pay-per-Click, not Impressions
  • 17. Measure: Facebook Insights • Copy points here copy points here •Sub text here • Copy points here copy points here • Copy points here copy points here •Sub text here
  • 18. Why Track Web Stats?Find out:• How consumers are getting to your site• What they’re doing while they’re at your site• How effective your ad campaigns are at drivingtraffic• What search terms users are entering in searchengines to get to your website
  • 19. Why Do We Use Google Analytics?• Free• Flexible• Powerful• Widely Used • Easy to compare apples to apples • Lots of documentation
  • 20. Which Metrics are Important?
  • 21. Which Metrics are Important?Referral Sources
  • 22. Which Metrics are Important?Top Search Engine Terms
  • 23. Which Metrics are Important?Campaign Tracking
  • 24. Which Metrics are Important? Campaign Trackinghttp://www.visitindiana.com/?utm_source=twitter&utm_medium=social%2Bmedia&utm_campaign=Visit%2BIndiana%2BWeek%2B2011
  • 25. Resources• Presentation: bit.ly/iotd-going-viral• ExactTarget Research: bit.ly/ttc-sff• Tourism Tech Corner: VisitIndiana.com/TechCorner
  • 26. Questions?Email: JeWilliams@VisitIndiana.comPhone: 317.232.8897Twitter: @VisitIndianaTwitter: @JeremyAWilliamsBlog: VisitIndiana.com/TechCorner