2011 New Media Workshop - Video (The Children's Museum of Indianapolis Case Study)

by Indiana Office of Tourism Development on Dec 06, 2011

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Jenny Messmer from The Children's Museum of Indianapolis talks about how they've used video and all the benefits they've seen because of it....

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Jenny Messmer from The Children's Museum of Indianapolis talks about how they've used video and all the benefits they've seen because of it.

Presented on December 1, 2011 at Indiana Landmarks.

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2011 New Media Workshop - Video (The Children’s Museum of Indianapolis Case Study) — Presentation Transcript

How we use video(and you can, too!)

Bought a video camera@TCMIndy

Met Rocky and Zach@TCMIndy

Sept. 7, 2010 Launched first This Week’s WOW! 3 months Sept. 7–Nov. 30, 2010: 9 months 6,186 Jan. 1–Sept. 6, 2010: 6,675@TCMIndy

This Week’s WOW! Ep. 1@TCMIndy

@TCMIndy

Video Views • Jan. 1–Nov.30, 2010 12,861 views • Jan. 1–Nov. 30, 2011 44,512 views • 246% increase in views!@TCMIndy

@TCMIndy

Started trying to optimize for search@TCMIndy

Demographics@TCMIndy

Most of all, video is a great way to showcase the brand!@TCMIndy

Biggest and Best@TCMIndy

Fun and Imaginative@TCMIndy

Family Learning/Traditions@TCMIndy

Always Changing@TCMIndy

Contact me• Jenny Messmer jenniferm@childrensmuseum.org @TCMIndy or @JMess

2011 New Media Workshop - Video (The Children's Museum of Indianapolis Case Study)

by Indiana Office of Tourism Development on Dec 06, 2011

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2011 New Media Workshop - Video (The Children’s Museum of Indianapolis Case Study) — Presentation Transcript