2011 New Media Workshop - Video (The Children's Museum of Indianapolis Case Study)

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Jenny Messmer from The Children's Museum of Indianapolis talks about how they've used video and all the benefits they've seen because of it. …

Jenny Messmer from The Children's Museum of Indianapolis talks about how they've used video and all the benefits they've seen because of it.

Presented on December 1, 2011 at Indiana Landmarks.

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Transcript

  • 1. How we use video(and you can, too!)
  • 2. Follow Us• Facebook Facebook.com/childrensmuseum• Twitter @TCMIndy• YouTube YouTube.com/IndyTCM
  • 3. Bought a video camera@TCMIndy
  • 4. Met Rocky and Zach@TCMIndy
  • 5. Sept. 7, 2010 Launched first This Week’s WOW! 3 months Sept. 7–Nov. 30, 2010: 9 months 6,186 Jan. 1–Sept. 6, 2010: 6,675@TCMIndy
  • 6. This Week’s WOW! Ep. 1@TCMIndy
  • 7. @TCMIndy
  • 8. Video Views • Jan. 1–Nov.30, 2010 12,861 views • Jan. 1–Nov. 30, 2011 44,512 views • 246% increase in views!@TCMIndy
  • 9. @TCMIndy
  • 10. Started trying to optimize for search@TCMIndy
  • 11. Demographics@TCMIndy
  • 12. Demographics@TCMIndy
  • 13. Most of all, video is a great way to showcase the brand!@TCMIndy
  • 14. Biggest and Best@TCMIndy
  • 15. Fun and Imaginative@TCMIndy
  • 16. Family Learning/Traditions@TCMIndy
  • 17. Always Changing@TCMIndy
  • 18. Contact me• Jenny Messmer jenniferm@childrensmuseum.org @TCMIndy or @JMess