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Making creative people and innovative ideas easier to find.
1999  -  Web 1.0 experts wonder who will pay for it? It’ll never work! We’re doomed! Power of People
Kevin Kelly Wired Magazine,  2005 <ul><li>What we all failed to see was how much of  this new world would be manufactured ...
2009  –  Web 2.0 Social media  = Cliché advertising term Media =  connector Are you the platform or a participant? You don...
Social media  ≠ advertising It’s all about connecting – and empowering - people
Wants vs. Needs Mass Media can’t stop the bleeding…
Rethink your advertising If your only tool is a hammer… How can you get people to promote you? We need a new metaphor
Facebook Grows  as ads shrink 0ver 200 Million Facebook users today
Facebook getting older, wider Facebook’s  35-54 year old demographic  segment not only continued to grow the fastest, but ...
Teens don’t Tweet?
Social graph is powerful Mass media Social Media ( Word of mouth ) Time $$$ Or impact
Could social media  bolster  Indiana economic development? I got to thinking…
… discovering two  degrees of separation! Genesis of Smaller Indiana…
Becoming  Smaller Indiana …
Launched January 2008 7,000 + members 500 + Groups 5,000+ Forums 5,000+ Blogs 2,000 Events
Quite an attraction! 40,000+ Unique visitors per month 2,000+ visits per day Over 500 new members per month 50% of visitor...
Keys to Smaller Indiana success <ul><li>Plausible promise  –  make people findable </li></ul><ul><li>Rules / governance  –...
 
Partnership
Twitter effect Bigger Ideas Event
Indy Fringe example:   Sustainable Media:  shared experience Former audience is more engaged
Indy Fringe Traffic Spike
Healthcare Debate:  right or privilege?
Quaker Oats example:   Participation Media Partner with the people!
Indy Partnership - in China: http://smallerindiana.com/forum/topics/business-contacts-in-shanghai
How do Smoosiers use social? What is your primary use of each social networking service?
How often?
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2009 Tourism Summit: Social Tourism - Pat Coyle

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Presentation by Pat Coyle about Smaller Indiana at the 2009 Indiana Tourism Summit

Published in: Technology, Health & Medicine
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Transcript of "2009 Tourism Summit: Social Tourism - Pat Coyle"

  1. 1. Making creative people and innovative ideas easier to find.
  2. 2. 1999 - Web 1.0 experts wonder who will pay for it? It’ll never work! We’re doomed! Power of People
  3. 3. Kevin Kelly Wired Magazine, 2005 <ul><li>What we all failed to see was how much of this new world would be manufactured by users , not corporate interests. </li></ul><ul><li>40 percent of the Web is commercial. The rest runs on duty or passion. </li></ul>The experts were wrong…
  4. 4. 2009 – Web 2.0 Social media = Cliché advertising term Media = connector Are you the platform or a participant? You don’t need to own the group to benefit from it Social = people
  5. 5. Social media ≠ advertising It’s all about connecting – and empowering - people
  6. 6. Wants vs. Needs Mass Media can’t stop the bleeding…
  7. 7. Rethink your advertising If your only tool is a hammer… How can you get people to promote you? We need a new metaphor
  8. 8. Facebook Grows as ads shrink 0ver 200 Million Facebook users today
  9. 9. Facebook getting older, wider Facebook’s 35-54 year old demographic segment not only continued to grow the fastest, but it accelerated to a 276.4% growth rate over the past 6 months.
  10. 10. Teens don’t Tweet?
  11. 11. Social graph is powerful Mass media Social Media ( Word of mouth ) Time $$$ Or impact
  12. 12. Could social media bolster Indiana economic development? I got to thinking…
  13. 13. … discovering two degrees of separation! Genesis of Smaller Indiana…
  14. 14. Becoming Smaller Indiana …
  15. 15. Launched January 2008 7,000 + members 500 + Groups 5,000+ Forums 5,000+ Blogs 2,000 Events
  16. 16. Quite an attraction! 40,000+ Unique visitors per month 2,000+ visits per day Over 500 new members per month 50% of visitors come from outside Indiana Past 30 Days
  17. 17. Keys to Smaller Indiana success <ul><li>Plausible promise – make people findable </li></ul><ul><li>Rules / governance – use real names </li></ul><ul><li>Hyper local – Indiana focus </li></ul><ul><li>Offline activity – for example… </li></ul>
  18. 19. Partnership
  19. 20. Twitter effect Bigger Ideas Event
  20. 21. Indy Fringe example: Sustainable Media: shared experience Former audience is more engaged
  21. 22. Indy Fringe Traffic Spike
  22. 23. Healthcare Debate: right or privilege?
  23. 24. Quaker Oats example: Participation Media Partner with the people!
  24. 25. Indy Partnership - in China: http://smallerindiana.com/forum/topics/business-contacts-in-shanghai
  25. 26. How do Smoosiers use social? What is your primary use of each social networking service?
  26. 27. How often?

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