Transcript of "2009 Tourism Summit: Social Tourism - Pat Coyle"
Making creative people and innovative ideas easier to find.
1999 - Web 1.0 experts wonder who will pay for it? It’ll never work! We’re doomed! Power of People
Kevin Kelly Wired Magazine, 2005 <ul><li>What we all failed to see was how much of this new world would be manufactured by users , not corporate interests. </li></ul><ul><li>40 percent of the Web is commercial. The rest runs on duty or passion. </li></ul>The experts were wrong…
2009 – Web 2.0 Social media = Cliché advertising term Media = connector Are you the platform or a participant? You don’t need to own the group to benefit from it Social = people
Social media ≠ advertising It’s all about connecting – and empowering - people
Wants vs. Needs Mass Media can’t stop the bleeding…
Rethink your advertising If your only tool is a hammer… How can you get people to promote you? We need a new metaphor
Facebook Grows as ads shrink 0ver 200 Million Facebook users today
Facebook getting older, wider Facebook’s 35-54 year old demographic segment not only continued to grow the fastest, but it accelerated to a 276.4% growth rate over the past 6 months.
Launched January 2008 7,000 + members 500 + Groups 5,000+ Forums 5,000+ Blogs 2,000 Events
Quite an attraction! 40,000+ Unique visitors per month 2,000+ visits per day Over 500 new members per month 50% of visitors come from outside Indiana Past 30 Days
Keys to Smaller Indiana success <ul><li>Plausible promise – make people findable </li></ul><ul><li>Rules / governance – use real names </li></ul><ul><li>Hyper local – Indiana focus </li></ul><ul><li>Offline activity – for example… </li></ul>