• Save
2009 Tourism Summit: Social Tourism - Doug Karr
Upcoming SlideShare
Loading in...5
×
 

2009 Tourism Summit: Social Tourism - Doug Karr

on

  • 1,093 views

Presentation by Doug Karr about Social Tourism at the 2009 Indiana Tourism Summit

Presentation by Doug Karr about Social Tourism at the 2009 Indiana Tourism Summit

Statistics

Views

Total Views
1,093
Views on SlideShare
1,023
Embed Views
70

Actions

Likes
0
Downloads
29
Comments
0

4 Embeds 70

http://tourismtechcorner.wordpress.com 53
http://www.in.gov 11
http://www.slideshare.net 5
http://webcache.googleusercontent.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

2009 Tourism Summit: Social Tourism - Doug Karr 2009 Tourism Summit: Social Tourism - Doug Karr Presentation Transcript

  • Social Tourism
    Indiana Tourism Summit
  • Crazy Times
  • Empowered to
  • A Voice
  • Influence
  • Hype Cycle of Emerging Technologies
  • In 2 Years, Consumers
    Read customer ratings/reviews of products or services up from 25% to 48%.
    Watch video from other users up from 29% to 55%.
    Read blogs up from 25% to 39%.
    35+ use of social media… up from 24% to 50%
  • !
  • 1. People2. Objectives3. Strategy4. Technology
    Listening
    Talking
    Energizing
    Supporting
    Embracing
  • http://www.bloggingforseo.com/
  • If You Don’t…
  • We Don’t Buy Perfection
  • Build Your Trust
    • Awareness – Utilization of effective marketing to introduce you, your product, or your service.
    • Attention – Utilization of social mediums to provide people with a means to participate.
    • Engagement – Sustained interaction between you and your community.
    • Execution – The conversion… the download, the registration, the purchase, etc.
    • Extension – The opportunity after the execution to promote the event and the results.
  • Search Engines are Dumb
    Who are you = Your words
    How do they search for you = Search Keywords
  • Recruit the Herd!
  • Feed the Senses
    See
    Touch
    Interact
  • Be Original!
  • Your Lobby?
  • Balanced Strategy
    Network
    Engage
    SEO
    Listen
    Blog
    Automate
    Email
  • Time is an Illusion
    ROI and Analytics
  • Reputation Management
    Google Alertshttp://www.google.com/alerts
    BackTweetshttp://www.backtweets.com
  • Don’t get distracted.
  • Twitter: @douglaskarr
    Email: doug@dknewmedia.com
    Phone: 317.456.BLOG (2564)
    Company: http://www.dknewmedia.com
    Site: http://www.bloggingforseo.com
    Blog: http://marketingtechblog.com