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2009 Tourism Summit: Social Tourism - Doug Karr

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Presentation by Doug Karr about Social Tourism at the 2009 Indiana Tourism Summit

Presentation by Doug Karr about Social Tourism at the 2009 Indiana Tourism Summit

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    2009 Tourism Summit: Social Tourism - Doug Karr 2009 Tourism Summit: Social Tourism - Doug Karr Presentation Transcript

    • Social Tourism
      Indiana Tourism Summit
    • Crazy Times
    • Empowered to
    • A Voice
    • Influence
    • Hype Cycle of Emerging Technologies
    • In 2 Years, Consumers
      Read customer ratings/reviews of products or services up from 25% to 48%.
      Watch video from other users up from 29% to 55%.
      Read blogs up from 25% to 39%.
      35+ use of social media… up from 24% to 50%
    • !
    • 1. People2. Objectives3. Strategy4. Technology
      Listening
      Talking
      Energizing
      Supporting
      Embracing
    • http://www.bloggingforseo.com/
    • If You Don’t…
    • We Don’t Buy Perfection
    • Build Your Trust
      • Awareness – Utilization of effective marketing to introduce you, your product, or your service.
      • Attention – Utilization of social mediums to provide people with a means to participate.
      • Engagement – Sustained interaction between you and your community.
      • Execution – The conversion… the download, the registration, the purchase, etc.
      • Extension – The opportunity after the execution to promote the event and the results.
    • Search Engines are Dumb
      Who are you = Your words
      How do they search for you = Search Keywords
    • Recruit the Herd!
    • Feed the Senses
      See
      Touch
      Interact
    • Be Original!
    • Your Lobby?
    • Balanced Strategy
      Network
      Engage
      SEO
      Listen
      Blog
      Automate
      Email
    • Time is an Illusion
      ROI and Analytics
    • Reputation Management
      Google Alertshttp://www.google.com/alerts
      BackTweetshttp://www.backtweets.com
    • Don’t get distracted.
    • Twitter: @douglaskarr
      Email: doug@dknewmedia.com
      Phone: 317.456.BLOG (2564)
      Company: http://www.dknewmedia.com
      Site: http://www.bloggingforseo.com
      Blog: http://marketingtechblog.com