2009 Tourism Summit: Social Tourism - Doug Karr

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Presentation by Doug Karr about Social Tourism at the 2009 Indiana Tourism Summit

Presentation by Doug Karr about Social Tourism at the 2009 Indiana Tourism Summit

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Transcript

  • 1. Social Tourism
    Indiana Tourism Summit
  • 2. Crazy Times
  • 3.
  • 4. Empowered to
  • 5. A Voice
  • 6. Influence
  • 7. Hype Cycle of Emerging Technologies
  • 8. In 2 Years, Consumers
    Read customer ratings/reviews of products or services up from 25% to 48%.
    Watch video from other users up from 29% to 55%.
    Read blogs up from 25% to 39%.
    35+ use of social media… up from 24% to 50%
  • 9.
  • 10. !
  • 11.
  • 12. 1. People2. Objectives3. Strategy4. Technology
    Listening
    Talking
    Energizing
    Supporting
    Embracing
  • 13. http://www.bloggingforseo.com/
  • 14. If You Don’t…
  • 15. We Don’t Buy Perfection
  • 16. Build Your Trust
    • Awareness – Utilization of effective marketing to introduce you, your product, or your service.
    • 17. Attention – Utilization of social mediums to provide people with a means to participate.
    • 18. Engagement – Sustained interaction between you and your community.
    • 19. Execution – The conversion… the download, the registration, the purchase, etc.
    • 20. Extension – The opportunity after the execution to promote the event and the results.
  • Search Engines are Dumb
    Who are you = Your words
    How do they search for you = Search Keywords
  • 21.
  • 22.
  • 23. Recruit the Herd!
  • 24.
  • 25. Feed the Senses
    See
    Touch
    Interact
  • 26. Be Original!
  • 27. Your Lobby?
  • 28. Balanced Strategy
    Network
    Engage
    SEO
    Listen
    Blog
    Automate
    Email
  • 29.
  • 30. Time is an Illusion
    ROI and Analytics
  • 31. Reputation Management
    Google Alertshttp://www.google.com/alerts
    BackTweetshttp://www.backtweets.com
  • 32.
  • 33. Don’t get distracted.
  • 34. Twitter: @douglaskarr
    Email: doug@dknewmedia.com
    Phone: 317.456.BLOG (2564)
    Company: http://www.dknewmedia.com
    Site: http://www.bloggingforseo.com
    Blog: http://marketingtechblog.com