Social Tourism<br />Indiana Tourism Summit<br />
Crazy Times<br />
Empowered to<br />
A Voice<br />
Influence<br />
Hype Cycle of Emerging Technologies<br />
In 2 Years, Consumers<br />Read customer ratings/reviews of products or services up from 25% to 48%.<br />Watch video from...
!<br />
1. People2. Objectives3. Strategy4. Technology<br />Listening<br />Talking<br />Energizing<br />Supporting<br />Embracing<...
http://www.bloggingforseo.com/<br />
If You Don’t…<br />
We Don’t Buy Perfection<br />
Build Your Trust<br /><ul><li>Awareness – Utilization of effective marketing to introduce you, your product, or your service.
Attention – Utilization of social mediums to provide people with a means to participate.
Engagement – Sustained interaction between you and your community.
Execution – The conversion… the download, the registration, the purchase, etc.
Extension – The opportunity after the execution to promote the event and the results.</li></li></ul><li>Search Engines are...
Recruit the Herd!<br />
Feed the Senses<br />See<br />Touch<br />Interact<br />
Be Original!<br />
Your Lobby?<br />
Balanced Strategy<br />Network<br />Engage<br />SEO<br />Listen<br />Blog<br />Automate<br />Email<br />
Time is an Illusion<br />ROI and Analytics<br />
Reputation Management<br />Google Alertshttp://www.google.com/alerts<br />BackTweetshttp://www.backtweets.com<br />
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2009 Tourism Summit: Social Tourism - Doug Karr

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Presentation by Doug Karr about Social Tourism at the 2009 Indiana Tourism Summit

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Transcript of "2009 Tourism Summit: Social Tourism - Doug Karr"

  1. 1. Social Tourism<br />Indiana Tourism Summit<br />
  2. 2. Crazy Times<br />
  3. 3.
  4. 4. Empowered to<br />
  5. 5. A Voice<br />
  6. 6. Influence<br />
  7. 7. Hype Cycle of Emerging Technologies<br />
  8. 8. In 2 Years, Consumers<br />Read customer ratings/reviews of products or services up from 25% to 48%.<br />Watch video from other users up from 29% to 55%.<br />Read blogs up from 25% to 39%.<br />35+ use of social media… up from 24% to 50%<br />
  9. 9.
  10. 10. !<br />
  11. 11.
  12. 12. 1. People2. Objectives3. Strategy4. Technology<br />Listening<br />Talking<br />Energizing<br />Supporting<br />Embracing<br />
  13. 13. http://www.bloggingforseo.com/<br />
  14. 14. If You Don’t…<br />
  15. 15. We Don’t Buy Perfection<br />
  16. 16. Build Your Trust<br /><ul><li>Awareness – Utilization of effective marketing to introduce you, your product, or your service.
  17. 17. Attention – Utilization of social mediums to provide people with a means to participate.
  18. 18. Engagement – Sustained interaction between you and your community.
  19. 19. Execution – The conversion… the download, the registration, the purchase, etc.
  20. 20. Extension – The opportunity after the execution to promote the event and the results.</li></li></ul><li>Search Engines are Dumb<br />Who are you = Your words<br />How do they search for you = Search Keywords<br />
  21. 21.
  22. 22.
  23. 23. Recruit the Herd!<br />
  24. 24.
  25. 25. Feed the Senses<br />See<br />Touch<br />Interact<br />
  26. 26. Be Original!<br />
  27. 27. Your Lobby?<br />
  28. 28. Balanced Strategy<br />Network<br />Engage<br />SEO<br />Listen<br />Blog<br />Automate<br />Email<br />
  29. 29.
  30. 30. Time is an Illusion<br />ROI and Analytics<br />
  31. 31. Reputation Management<br />Google Alertshttp://www.google.com/alerts<br />BackTweetshttp://www.backtweets.com<br />
  32. 32.
  33. 33. Don’t get distracted.<br />
  34. 34. Twitter: @douglaskarr<br />Email: doug@dknewmedia.com<br />Phone: 317.456.BLOG (2564)<br />Company: http://www.dknewmedia.com<br />Site: http://www.bloggingforseo.com<br />Blog: http://marketingtechblog.com<br />

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