Social TourismIndiana Tourism Summit

Crazy Times

Empowered to

A Voice

Influence

Hype Cycle of Emerging Technologies

In 2 Years, ConsumersRead customer ratings/reviews of products or services up from 25% to 48%.Watch video from other users up from 29% to 55%.Read blogs up from 25% to 39%.35+ use of social media… up from 24% to 50%

!

1. People2. Objectives3. Strategy4. TechnologyListeningTalkingEnergizingSupportingEmbracing

http://www.bloggingforseo.com/

If You Don’t…

We Don’t Buy Perfection

Build Your TrustAwareness – Utilization of effective marketing to introduce you, your product, or your service.Attention – Utilization of social mediums to provide people with a means to participate.Engagement – Sustained interaction between you and your community.Execution – The conversion… the download, the registration, the purchase, etc.Extension – The opportunity after the execution to promote the event and the results.

Awareness – Utilization of effective marketing to introduce you, your product, or your service.

Attention – Utilization of social mediums to provide people with a means to participate.

Engagement – Sustained interaction between you and your community.

Execution – The conversion… the download, the registration, the purchase, etc.

Extension – The opportunity after the execution to promote the event and the results.

Search Engines are DumbWho are you = Your wordsHow do they search for you = Search Keywords

Recruit the Herd!

Feed the SensesSeeTouchInteract

Be Original!

Your Lobby?

Balanced StrategyNetworkEngageSEOListenBlogAutomateEmail

Time is an IllusionROI and Analytics

Reputation ManagementGoogle Alertshttp://www.google.com/alertsBackTweetshttp://www.backtweets.com

Don’t get distracted.

Twitter: @douglaskarrEmail: doug@dknewmedia.comPhone: 317.456.BLOG (2564)Company: http://www.dknewmedia.comSite: http://www.bloggingforseo.comBlog: http://marketingtechblog.com