Visit Grand Rapids 2013 Overview

241 views
203 views

Published on

"Create a Positive Economic Impact Through Travel & Tourism"

Here is the Visit Grand Rapids 2013 Overview that was presented at the annual meeting on Feb 18th, 2014.

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
241
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Visit Grand Rapids 2013 Overview

  1. 1. “Create a Positive Economic Impact Through Travel & Tourism” Destination Marketing Organization for Grand Rapids & Itasca County
  2. 2. Itasca County Tourism Economic Impact Minnesota Leisure & Hospitality Industry • Itasca County Gross Sales – 2010 • $66,237,638 – 2011 • $65,559,174 – 2012 • $69,252,200
  3. 3. 2013 In Review Marketing Budget - $203,940 o Niche Markets Marketing - $108,965 • (40%) Family Leisure - $43,715 • (10%) Fishing - $10,850 • (15%) Golf - $16,350 • (10%) Motorcycling - $10,850 • (10%) Snowmobiling - $10,850 • (15%) Groups/Conventions - $16,350 o Electronic Marketing (New Website, PPC, Newsletters) • $41,975 o Fullfillment (Visitor Guide Distribution, Visitor Guide Printing) • $37,750 o Other (Community Marketing Taskforce, Photography, Public Relations) • $15,250
  4. 4. 2013 Campaign Highlights • • • • • • • • • • • • • • Hockey Day in MN New Website (www.visitgrandrapids.com) 30th Anniversary & Open House New Office Ultimate Fishing Town Contest – Won Central Region USA WCCO TV/Web Campaign Winter’s Writer Event NE MN E-Prize Sweepstakes Digital Golf Campaign (TwinCities.com & Adword Buy) Spring/Summer/Fall Sweepstakes Contests Fall Adword Buy & Facebook Boost – Motorcycle & Fall Colors Weekly Blog Posts – Increased SEO, Engagement & Keyword Ranking Increased Monthly E-Newsletter (5,541 database to 7,207) Heavy Facebook Boost (2,188 Likes to 11,729) Daily Social Media Posts (Facebook, Twitter & Pinterest)
  5. 5. 2014 Campaigns - DRAFT • 1st Qtr – Add Google+ to Weekly Social Media Posts – Ron Schara Productions • MN Bound with Ron & Raven (TV & Banner Ads) – – – – – MN USA Snowmobile Banner Ads Family Leisure Sweepstakes Motorcycle, Golf & Family Leisure Trade Shows Outdoor Writer’s Event Spring E-Blast TwinCities.com – 20k in Twin Cities, St. Cloud, Fargo & Des Moines • 2nd Qtr – Ron Schara Productions • MN Bound with Ron & Raven (TV & Banner Ads) – – – – – Golf & Motorcycle Sweepstakes NE Minnesota Motorcycle Promotion Family Leisure (Bicycle Collaborative) TwinCitiesGolf.com Golf Banner Ads Spring/Summer Family Leisure Google/Bing Adwords
  6. 6. 2014 Campaigns - DRAFT • 3rd Qtr – Fall Family Leisure & Motorcycle Sweepstakes – Group/Convention Tradeshow – Fall Google & Bing Adwords 4th Qtr – Ron Schara Productions • MN Bound with Ron & Raven (TV & Banner Ads) – MN USA Snowmobile Ad – MN Destinations – Winter Family Leisure Sweepstakes – Winter Family Leisure Google/Bing Adwords
  7. 7. Connect With Us Grand Rapids, Minnesota Fan Page Visit Grand Rapids GRHappenings TrailReport Grand Rapids, Minnesota
  8. 8. Thank You! Located in Old Central School 10 NW 5th Street, Suite 212 Grand Rapids, MN 55744 218-326-9607 1-800-355-9740 www.visitgrandrapids.com

×