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Top 20 Wearable Technology Companies 2014

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  • 1. Top 20 Wearable Technology Companies 2014 Smartwatches, Cameras, E-Textiles / Clothing, mHealth, Fitness & Activity Trackers & AR Glasses ©notice This material is copyright by visiongain. It is against the law to reproduce any of this material without the prior written agreement of visiongain.You cannot photocopy, fax, download to database or duplicate in any other way any of the material contained in this report. Each purchase and single copy is for personal use only.
  • 2. www.visiongain.com Contents 1.1 Global Wearable Technology Market Overview 1.2 Global Wearable Technology Market Segmentation 1.3 Why You Should Read This Report 1.4 How This Report Delivers 1.5 Key Questions Answered by This Analytical Report Include: 1.6 Who is This Report For? 1.7 Methodology 1.8 Frequently Asked Questions (FAQ) 2.1 Wearable Technology Market Structure Overview 2.2 Market Definitions 2.2.1 Wearable Technology 2.2.1.1 Sub-Markets 2.2.1.2 MHealth Market Definition and Complications 2.2.1.3 E-textiles 2.2.1.4 Wearable Computers 2.2.2.1 Smartwatches 2.2.3 How Will Operators Benefit from Wearable Technology? 2.2.3.1 The Big Data Analytics Business Model 3.1 Global Wearable Technology 2014 Market Revenue 3.2 Global Wearable Technology Market Shipments 2014 3.3 Leading Wearable Technology Companies 4.1 Adidas 4.1.1 The miCoach Product Line: An Early Market Play now Paying Dividends 4.1.1.1 Early Partnership with Samsung 4.1.1.2 Updates to the miCoach Platform 4.1.2 Reebok’s Wearable Technology Efforts 4. Top 20 Wearable Technology Companies Profiled 3. The Global Wearable Technology Market 2014 2. Introduction to the Wearable Technology Market 1. Report Overview
  • 3. www.visiongain.com Contents 4.1.2.1 Reebok: Driving for Wearable Threads 4.1.2.2 Creating a Sports Community 4.1.3 SWOT Analysis of Adidas’ Portfolio and Strategy 4.2 Boston Scientific 4.2.1 Boston Scientific’s Products and Strategy 4.2.2 SWOT Analysis of Boston Scientific’s Portfolio and Strategy 4.3 Eurotech 4.3.1 Eurotech and Wearable Computers 4.3.1.1 Eurotech Wrist Worn Computers 4.2.2 SWOT Analysis of Eurotech’s Portfolio and Strategy 4.4 Fitbit 4.4.1 Fitbit Tracker 4.4.2 Fitbit Flex 4.4.2.1 Fitbit Force 4.4.3 Analysis of the Fitbit Business Model 4.4.3 SWOT Analysis of Fitbit’s Portfolio and Strategy 4.5 Garmin 4.5.1 Garmin Fenix 4.5.2 Garmin Forerunner 4.5.3 Vivofit and Other New Products 4.5.4 SWOT Analysis of Garmin’s Portfolio and Strategy 4.6 Google 4.6.1 Google Glass Technical Specifications 4.6.2 Analysis of Google Glass Business Model 4.6.3 Potential Barriers to Google Glass Uptake 4.6.3.1 Do AR Goggles Breach Privacy? 4.6.3.2 The Legality of AR 4.6.3.3 Other Considerations 4.6.4 SWOT Analysis of Google’s Portfolio and Strategy 4.7 GN Store Nord 4.7.1 Analysis of the Jabra Business Model 4.7.2 SWOT Analysis of GN Store Nord’s Portfolio and Strategy 4.8 Jawbone 4.8.1 Jawbone’s UP Product Line 4.8.1.1 UP24 and Improvements on the Platform 4.8.2 Keeping Point on Bluetooth Headsets 4.8.3 SWOT Analysis of Jawbone’s Portfolio and Strategy
  • 4. www.visiongain.com Contents 4.9 Johnson & Johnson 4.9.1 Johnson & Johnson Leading Products and Strategy Overview 4.9.2 SWOT Analysis of Johnson & Johnson’s Portfolio and Strategy 4.10 Medtronic 4.10.1 The MiniMed 530G and the Future of Diabetes Treatment 4.10.2 SWOT Analysis of Medtronic Portfolio and Strategy 4.11 MetaWatch 4.11.1 MetaWatch Strata and Frame Models 4.12.6 SWOT Analysis of MetaWatch’s Portfolio and Strategy 4.12 Motorola Solutions 4.12.1 Company Background 4.12.2 Motorola Challenging Google Glass in the Enterprise Sector 4.12.2.1 Analysis of the Motorola HC1 4.12.3 Motorola Solutions’ Wearable Computer Delivers Handsfree Voice and Data to Warehouses and Distribution Centres 4.12.4 Solutions for Connected Law Enforcement 4.12.5 Next-Generation Solutions forFireground Communications 4.12.6 SWOT Analysis of Motorola Solutions’ Portfolio and Strategy 4.13 Nike 4.13.1 Nike+ FuelBand 4.13.1.1The Nike / Apple Monopoly 4.13.1.2 Barriers to FuelBand Uptake 4.13.2 Situating the FuelBand in Nike’s Brand Strategy 4.13.3 FuelBand Analysis and Market Standing 4.13.4 SWOT Analysis of Nike’s Portfolio and Strategy 4.14 Pebble Technology 4.14.1 Pebble E-Paper Watch 4.14.2 Pebble Moves Ahead with Steel Design 4.14.3 SWOT Analysis of Pebble Technology’s Portfolio and Strategy 4.15 Plantronics 4.15.1 Plantronics Wearables and Strategy 4.15.6 SWOT Analysis of Plantronics’ Portfolio and Strategy 4.16 Polar Electronics 4.16.1 Polar Electro Product Range 4.16.2 Polar Smart Coaching 4.16.6 SWOT Analysis of Polar Electro’s Portfolio and Strategy 4.17 Recon Instruments
  • 5. www.visiongain.com Contents 4.17.1 Recon Jet 4.17.2 Recon Snow 2 4.17.3 Analysis of Recon Instruments’ Business Model 4.17.4 SWOT Analysis of Recon Instruments’ Portfolio and Strategy 4.18 Samsung 4.18.1 Samsung Galaxy Gear 4.18.2 Samsung’s Forthcoming Wearable Device Projects 4.18.2.1 Gear 2 and Gear 2 Neo 4.18.2.2 Samsung Gear Fit 4.18.3 SWOT Analysis of Samsung’s Portfolio and Strategy 4.19 Sony 4.19.1 The SmartWatch Product Line 4.19.1.1 The Original SmartWatch 4.19.1.2 SmartWatch 2: Building a Stronger Product on an Early Foundation 4.19.2 The Core and Sony’s Foray into Wearable Fitness Devices 4.19.3 SWOT Analysis of Sony’s Portfolio and Strategy 4.20 Zephyr 4.20.1 Zephyr Bioharnesses 4.20.1.1 BH3 4.20.1.2 HxM Bluetooth 4.20.2 Zephyr’s BioPatch 4.20.3 SWOT Analysis of Zephyr’s Portfolio and Strategy 4.21 Other Wearable Technology Companies of Note 5.1 Rudi Airisto; VP Business Development; Recon Instruments 5.1.1 Explaining the Sudden Rise of Wearable Smart Devices 5.1.2 The Early Ascendancy of Health and Fitness Wearables 5.1.3 Creating Devices of Mass-Market Appeal 5.1.4 How areStartups Taking the Reins? 5.1.5 Attracting Developers to the Market 5.1.6 How Do Aesthetic Considerations Weigh into the Market? 5.1.7 Generalisable Barriers to Adoption 5.1.8 Wearable Technology Subgroups and their Prospects 5. Expert Opinion
  • 6. www.visiongain.com Contents 6.1 With Regard to Device Production 6.2 The Catch-22 of App Development 6.3 Interoperability and Cloud Services 6. Conclusions
  • 7. Page 62www.visiongain.com Top 20 Wearable Technology Companies 2014: Smartwatches, Cameras, E-Textiles / Clothing, mHealth, Fitness & Activity Trackers & AR Glasses 4.7 GN Store Nord Under the auspices of parent company GN Store Nord, Jabra has become one of the few major companies specialised in headsets and speakerphones. Jabra is one of the world’s foremost manufacturers of Bluetooth mobile headsets. Although often disregarded in discussions of wearable devices, these handsfree headsets ship tens of millions of units annually. See Table 4.23 and Chart 4.7 for company information. Table 4.23: GN Store Nord Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Wearable Technology Market $bn, % Revenue from Wearable Technology Market, Global Wearable Technology Market Share %, Subsidiaries/Divisions in the Wearable Technology Market, HQ, Ticker, Website) Ranking 11th Total Revenue ($M) $440.0 Revenue from Wearable Technology Market 2013 ($M) $96.5 % Revenue from Wearable Technology Market 2013 21.93% Global Wearable Technology Market Share % 2.89% Subsidiaries/Divisions in the Wearable Technology Market Bluetooth headsets Headquarters Copenhagen, Denmark Ticker OMX: GN Website www.jabra.com Source: visiongain, 2014 Chart 4.7: GN Store Nord Global Wearable Technology Market and Company Revenue Share 2013 (%) Share of Global Wearable Technology Revenue Wearable Technology Share of Company Revenue Source: visiongain, 2014 2.89% 21.93%
  • 8. Page 109www.visiongain.com Top 20 Wearable Technology Companies 2014: Smartwatches, Cameras, E-Textiles / Clothing, mHealth, Fitness & Activity Trackers & AR Glasses 4.20.3 SWOT Analysis of Zephyr Technology’s Portfolio and Strategy Table 4.2: SWOT Analysis of Zephyr Technology’s Wearable Device Portfolio Strengths Weaknesses • Good blend of medical and consumer technology • Products provide more utility than the entry- lever trackers • Innovative and practical solutions • Integration of ZephyrLIFE platform • Broad compatibility with devices and fitness tools • Newcomer to the medical devices field • Expensive technology Opportunities Threats • Expansion of mHealth field, generally and with respect to wearables • E-textiles is one of the less explored sub- markets with fewer challengers • Other ‘soft’ pharmaceutical companies could migrate into this space • Future products may get stalled waiting for FDA approval Source: visiongain, 2014 4.21 Other Wearable Technology Companies of Note Below in Table 4.61 is a list of other companies currently involved in or having declared an intention to moving into the wearable technology market. Table 4.61: Other Wearable Technology Companies Company Segment/Offering 3rd Space Gaming Vest Bayer MaterialScience Company Audio and Gaming devices AiQ Smart Clothing Alta Devices Clothing/Military Amiigo Fitness Apple Smartwatch Bioserve Technologies AB Medical/mHealth CommBadge Wearable Communicator Contextual Computing Group Research Continua mHealth DFK I AI/Research Embrace+ Wearable Computer/Smartphone Peripheral EyeTanya Medical First Warning Systems Inc Smart Clothing Fitbug Fitness Flextronics OEM
  • 9. Page 111www.visiongain.com Top 20 Wearable Technology Companies 2014: Smartwatches, Cameras, E-Textiles / Clothing, mHealth, Fitness & Activity Trackers & AR Glasses 5. Expert Opinion 5.1 Rudi Airisto; VP Business Development; Recon Instruments Rudi joined Recon in August 2011 and leads business development and strategic initiatives. Prior to Recon, he worked as a strategy consultant for McKinsey & Company and a member of Nokia Research Center’s global strategy and operations management team. Rudi earned his BA and MEng in Information Engineering from Cambridge University, and his MBA from INSEAD. He is a passionate kitesurfer and snowboarder, and a certified PADI Divemaster. 5.1.1 Explaining the Sudden Rise of Wearable Smart Devices Visiongain: Wearable smart technology has been on the horizon for some time, with a few OEMs trying (unsuccessfully) to deliver a watershed product. An example that comes to mind is LG’s Watch Phone, which failed to gain traction four years ago, now being upstaged by Samsung’s Galaxy Gear. What market conditions do you think have developed in the last year or two that have stimulated recent interest and adoption? Rudi Airisto: Wearables have been successful for specific uses for several years: GPS and HR- tracking sports watches from companies such as Garmin, Suunto, Polar for professional and serious recreational athletes; nightvision goggles in the military; BT headsets that became a staple for security, fleet drivers and so on. The challenge for wider adoption has been one of cost vs. benefit. For most everyday users, the benefits simply have not been significant enough to justify investing in the devices available. What has changed In the past few years is wearable devices are finally starting to offer enough tangible value at a low cost, while size, weight, and style/design have all improved to the point that more everyday users are starting to adopt them. Fitbit, Jawbone Up, Nike FuelBand, and others are catering to regular people wanting to track their activity levels. Due to the proliferation of standard connectivity protocols such as Bluetooth Smart and ANT+, these sensors are now able to communicate with users’ smartphones, which helps make the data more useful. You can upload to the cloud, share, analyse, and so forth. This also reduces processing requirements, and hence cost, size, and power consumption, on the sensors themselves. We’re also seeing advances in UI design. Better touchscreens, gestures, voice commands, language processing – Siri, Google Now – as well as contextual awareness, which helps get around some of the inherent UI limitations in wearables.

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