Stellar Staffing: This is How I Do It

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By. Dr. Richard Grifasi

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Stellar Staffing: This is How I Do It

  1. 1. This is How I Do It.
  2. 2.  Practicing Clinician  24 years  Private Practice Owner  17 years solo owner
  3. 3.  Med/Surg Practice  Katzen Eye Group  Hirsch Eye Group  Corporate Optometry  PearleVision  Lens Crafters  America’s Best (short)  Professional Group Practice  Vision Associates (six locations)  Solo Practice!
  4. 4.  Two things I learned  I am a business person at heart.  I practice optometry as a hobby.
  5. 5.  1997 Grifasi Eyecare and Optical I, Inc.  Elkton, MD  1998 Grifasi Eyecare and Optical, II, Inc.  Havre de Grace, MD  2003 Grifasi Eyecare and Optical, III, Inc.  Lewes, DE
  6. 6.  2008 Decided to Semi-Retire2008  2008 Divested out of two locations (kept Lewes, DE)  2009 Boredom Set in.
  7. 7.  2009 Rebranded as L’occhio Eyecare – Eyestyle
  8. 8.  Focused on Internal Operations  EMR  Hippa  Web/Social Media – (the new marketing…)  Improved business operations  Opening a second location in DC ▪ March 2013
  9. 9.  My most challenging/stressful area of my private practice.  Constant turnover  Many patient complaints  How Do I fix this problem?  I found no cook-book source.  Nobody had an answer.  Conclusion:  Figure it out myself. (The “Rich Grifasi Method”)
  10. 10.  Identify the problem area of my practice.  Take a GOOD look!  Boil it down to its basics.  From the basics create a SIMPLE, EASY FIX THATWORKS!  Easily duplicated.  Works all the time.  Anybody can do it.  There is no mystery, no rocket science.
  11. 11.  It is people!  It is NOT the inanimate objects of the organization: the equipment, furniture, computers, etc.  People animate the business equipment.  Business equipment does not produce without people!  Simply stated a business is nothing but PEOPLE!
  12. 12.  Is it people?  NO!  It is my LACK of UNDERSTANDING PEOPLE.  I was just unaware!
  13. 13.  Take a good look at people!  Get to the basics of what people really are.
  14. 14.  “Transport USA”  Mission Statement:  To transport goods safe, fast, at a low cost
  15. 15.  All people are subject to Human Frailty.  When hiring we must assess a candidate’s human frailty.  We must identify a candidate’s core frailty and make a decision to hire.
  16. 16.  Constructive Personality  Destructive Personality
  17. 17.  Lost Revenue  Lost efficiency – higher operating costs – lower profit  Increased “work” – busy work producing no income  Lost Future Business  Turned Away Business  Loss ofYour BEST Employees!  Loss ofYour Practice Enjoyment and Happiness – STRESS!
  18. 18.  TheWholly Shiftless  The Defiant Negative  TheWilling
  19. 19.  Money  Personal Gain  Personal Conviction  Duty
  20. 20.  The Social Personality  The Core Emotional Personality  Will the real personality please stand up?
  21. 21.  4.0 Enthusiastic  3.5 Cheerful  3.0 Conservative  2.5 Boredom  2.0 Antagonism  1.5 Anger  1.1 Covert Antagonism  1.0 Fear  0.05 Apathy
  22. 22.  Two Concepts to Never Forget  There definitely are people out there that are EXCELLENT to recruit.  If you are not finding good people to hire there is SOMETHING WRONG!
  23. 23.  It is ABSOLUTELY IMPOSSIBLE for recruits to get to your business.  Somebody is ACTIVELYTURNING PEOPLE AWAY!
  24. 24.  “MyWay” IS NOT 100% FULL PROOF!  What “MyWay” does.  Reduces your hiring risk.  Makes your best “guesstimate.”
  25. 25.  Your Ultimate ScreeningTool  What Do the Scores Predict?
  26. 26.  200 QuestionTest  AreasTested  Stable – Unstable  GoalAttainment – Discontented  Composed – Scattered  Confident – Not Confident  Active – Inactive  Aggressive – Inhibited  Responsible – Irresponsible  Correct Estimation – Critical  Appreciative – Lack of Accord  Communication Level –Withdrawn
  27. 27.  Just Another Formality  Intermission  Entertainment
  28. 28.  “I am a people Person.”  TheTwo Minute Interview
  29. 29.  What is this 90 day thing all about?  Performance – Actions Speak  Talk is Cheap.ActionsTell All.  Remain Firm – yet fair

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