UK Trade & Investment - Argentina: The Audiovisual Industries

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The Argentina market presentation from Vision+Media and UKTI's 'Opportunities on the International Platform' event on Tuesday 5th July 2011

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UK Trade & Investment - Argentina: The Audiovisual Industries

  1. 1. Argentina The Audiovisual Industries July 2011 UK Trade & Investment Buenos Aires
  2. 2. Argentina Basic Facts <ul><li>Area 2.8 million Km 2 </li></ul><ul><li>Population 40.1 million </li></ul><ul><li>Main Cities </li></ul><ul><li>Buenos Aires (with GBA) 12.8 million </li></ul><ul><li>Cordoba 1.3 million </li></ul><ul><li>Rosario 1.2 million </li></ul><ul><li>World’s 22nd largest economy </li></ul><ul><li>Chile x 2 , Finland x 3 </li></ul><ul><li>Growing : 9.2% (2010), 6% (2011) </li></ul><ul><li>Average 2002-2010: 7.1% </li></ul><ul><li>Highest per capita income in South America (USD 14,000) </li></ul><ul><li>City of Buenos Aires per capita income (USD 39520) higher than UK average (USD 38000) </li></ul>July 2011 UK Trade & Investment Buenos Aires
  3. 3. Argentina – Broadcasters <ul><li>Terrestrial (Analogue): 5 nationwide networks </li></ul><ul><li>America, Artear, Canal 7, Canal 9, and Telefé </li></ul><ul><li>One state owned: Canal 7 </li></ul><ul><li>Cable TV: 3 nationwide networks </li></ul><ul><li>Cablevisión, Supercanal, Telecentro </li></ul><ul><li>7 million accounts (3rd largest penetration in world) </li></ul><ul><li>Satellite TV </li></ul><ul><li>Direct TV </li></ul><ul><li>1 million accounts </li></ul><ul><li>Digital – Terrestrial: 13 networks </li></ul><ul><li>Encuentro, Paka Paka, Incaa TV, Canal 7, Gol TV, Vivra, CN23, C5N, Telesur, Tateti, VideoExito, Argentina TV, Suri TV </li></ul><ul><li>ISDN-T Standard </li></ul><ul><li>Analogue switch off in 2019 </li></ul><ul><li>HDTV offered on Cable TV, Digital and Satellite Networks </li></ul>July 2011 UK Trade & Investment Buenos Aires
  4. 4. Argentina – Excellence <ul><li>World’s Fourth Largest Exporter of Television Formats </li></ul><ul><li>40,000 hours of television exported to 80 countries (2010) </li></ul><ul><li>412 companies </li></ul><ul><li>Exports: US$ 2355 million </li></ul><ul><li>Awards </li></ul><ul><li>Third recepient of intl awards every year after the US and the UK </li></ul><ul><li>London 2010 + Clio 2011 + Cannes 2011= 64 awards </li></ul><ul><li>Advertising </li></ul><ul><li>Domestic television market: US$ 1500 million </li></ul><ul><li>Choice location for international productions </li></ul><ul><li>City of Buenos Aires: 476 (2010) </li></ul><ul><li>Cost: 25-60% under US/Europe </li></ul><ul><li>Film </li></ul><ul><li>95 full feature argentine films (2010) </li></ul>July 2011 UK Trade & Investment Buenos Aires
  5. 5. Argentina – Children’s Media <ul><li>Nine 24 hour children’s networks </li></ul><ul><li>Baby TV, Boomerang, Cartoon Network, Discovery Kids, Disney Channel, Disney Junior, Disney XD, Nickelodeon, Paka Paka </li></ul><ul><li>New Law </li></ul><ul><li>Makes mandatory 3 hours of children’s television in all terrestrial networks. </li></ul><ul><li>Includes 15 minutes of advertising per hour </li></ul><ul><li>50% of content needs to be local </li></ul><ul><li>Future Opportunities </li></ul><ul><ul><ul><li>Sell content </li></ul></ul></ul><ul><ul><ul><li>Sell formats </li></ul></ul></ul><ul><ul><ul><li>Coproductions </li></ul></ul></ul><ul><ul><ul><li>Joint Ventures </li></ul></ul></ul><ul><ul><ul><li>Advertising </li></ul></ul></ul><ul><ul><ul><li>Integrated Marketing </li></ul></ul></ul>July 2011 UK Trade & Investment Buenos Aires
  6. 6. July 2011 UK Trade & Investment Buenos Aires For further information please contact: Fabiana Cabral Trade and Investment Advisor UK Trade & Investment Argentina British Embassy Dr Luis Agote 2412 C1425EOF Buenos Aires Tel: +54 11 4808 2227 Fax: +54 11 4808 2274 Email: [email_address]

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