UK Trade & Investment - Argentina: The Audiovisual Industries
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UK Trade & Investment - Argentina: The Audiovisual Industries

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The Argentina market presentation from Vision+Media and UKTI's 'Opportunities on the International Platform' event on Tuesday 5th July 2011

The Argentina market presentation from Vision+Media and UKTI's 'Opportunities on the International Platform' event on Tuesday 5th July 2011

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UK Trade & Investment - Argentina: The Audiovisual Industries UK Trade & Investment - Argentina: The Audiovisual Industries Presentation Transcript

  • Argentina The Audiovisual Industries July 2011 UK Trade & Investment Buenos Aires
  • Argentina Basic Facts
    • Area 2.8 million Km 2
    • Population 40.1 million
    • Main Cities
    • Buenos Aires (with GBA) 12.8 million
    • Cordoba 1.3 million
    • Rosario 1.2 million
    • World’s 22nd largest economy
    • Chile x 2 , Finland x 3
    • Growing : 9.2% (2010), 6% (2011)
    • Average 2002-2010: 7.1%
    • Highest per capita income in South America (USD 14,000)
    • City of Buenos Aires per capita income (USD 39520) higher than UK average (USD 38000)
    July 2011 UK Trade & Investment Buenos Aires
  • Argentina – Broadcasters
    • Terrestrial (Analogue): 5 nationwide networks
    • America, Artear, Canal 7, Canal 9, and Telefé
    • One state owned: Canal 7
    • Cable TV: 3 nationwide networks
    • Cablevisión, Supercanal, Telecentro
    • 7 million accounts (3rd largest penetration in world)
    • Satellite TV
    • Direct TV
    • 1 million accounts
    • Digital – Terrestrial: 13 networks
    • Encuentro, Paka Paka, Incaa TV, Canal 7, Gol TV, Vivra, CN23, C5N, Telesur, Tateti, VideoExito, Argentina TV, Suri TV
    • ISDN-T Standard
    • Analogue switch off in 2019
    • HDTV offered on Cable TV, Digital and Satellite Networks
    July 2011 UK Trade & Investment Buenos Aires View slide
  • Argentina – Excellence
    • World’s Fourth Largest Exporter of Television Formats
    • 40,000 hours of television exported to 80 countries (2010)
    • 412 companies
    • Exports: US$ 2355 million
    • Awards
    • Third recepient of intl awards every year after the US and the UK
    • London 2010 + Clio 2011 + Cannes 2011= 64 awards
    • Advertising
    • Domestic television market: US$ 1500 million
    • Choice location for international productions
    • City of Buenos Aires: 476 (2010)
    • Cost: 25-60% under US/Europe
    • Film
    • 95 full feature argentine films (2010)
    July 2011 UK Trade & Investment Buenos Aires View slide
  • Argentina – Children’s Media
    • Nine 24 hour children’s networks
    • Baby TV, Boomerang, Cartoon Network, Discovery Kids, Disney Channel, Disney Junior, Disney XD, Nickelodeon, Paka Paka
    • New Law
    • Makes mandatory 3 hours of children’s television in all terrestrial networks.
    • Includes 15 minutes of advertising per hour
    • 50% of content needs to be local
    • Future Opportunities
        • Sell content
        • Sell formats
        • Coproductions
        • Joint Ventures
        • Advertising
        • Integrated Marketing
    July 2011 UK Trade & Investment Buenos Aires
  • July 2011 UK Trade & Investment Buenos Aires For further information please contact: Fabiana Cabral Trade and Investment Advisor UK Trade & Investment Argentina British Embassy Dr Luis Agote 2412 C1425EOF Buenos Aires Tel: +54 11 4808 2227 Fax: +54 11 4808 2274 Email: [email_address]