Overview of PACT by Dawn McArthy-Simpson


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Overview of PACT by Dawn McArthy-Simpson, Senior Policy Executive - Nations and Regions presented at the PACT: Digital Strategy event at Vision+Media

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Overview of PACT by Dawn McArthy-Simpson

  1. 1. Dawn McArthy-Simpson Senior Policy Executive – Nations and Regions
  2. 2. Agenda <ul><li>Introduction to Pact – Dawn McCarthy-Simpson </li></ul><ul><li>International Markets </li></ul><ul><li>Overview of the international landscape </li></ul><ul><li>case studies </li></ul><ul><li>UK Indies @ Mip </li></ul><ul><li>Other opportunities </li></ul>
  3. 3. What is Pact? <ul><li>Pact is the UK trade association that represents and promotes the commercial interests of independent feature film, television, digital, children's and animation media companies. </li></ul><ul><li>Pact is the largest representative group of screen-based content producers in the UK </li></ul><ul><li>Pact is the largest trade association in the film, television, digital and interactive media sectors </li></ul>
  4. 4. What we do: <ul><li>Policy, Lobbying, Business Affairs and partnership projects </li></ul><ul><li>lobbies government organizations at local, regional, national and European level </li></ul><ul><li>negotiates minimum trading terms with the major UK broadcasters. </li></ul><ul><li>Negotiates with Union, employment, working directive, equity and various union rates of pay </li></ul>
  5. 5. Backgrounds <ul><li>Business Affairs </li></ul><ul><li>Broadcaster terms of trade and commissioning agreements </li></ul><ul><li>Employment and HR issues </li></ul><ul><li>Tax and National Insurance </li></ul><ul><li>Underlying rights clearances and acquisition </li></ul><ul><li>Writers contracts, including where formats are involved </li></ul><ul><li>Umbrella deals  </li></ul><ul><li>Pre-sales and co-productions </li></ul><ul><li>Programme sales agreements </li></ul><ul><li>Digital media rights </li></ul><ul><li>Music rights </li></ul><ul><li>Anti-piracy activities </li></ul><ul><li>Disputes Resolution </li></ul>
  6. 6. How Pact has helped <ul><li>Terms of Trade </li></ul><ul><ul><li>A decade ago a cottage industry existed </li></ul></ul><ul><ul><li>Communications Act 2003 </li></ul></ul><ul><ul><li>Independents – global success with a GVA £4.3b </li></ul></ul><ul><ul><li>Sector now employs 20,000 people – more than all combined PSB broadcasters </li></ul></ul><ul><ul><li>Created entrepreneurial thinking – raising £190m per year </li></ul></ul><ul><li>Out of London quota </li></ul><ul><ul><li>BBC 50% </li></ul></ul><ul><li>Indie Quota </li></ul><ul><ul><li>European 10% - Pact lobbied for 25% </li></ul></ul>
  7. 7. How Pact has helped <ul><li>OFCOM regional definition </li></ul><ul><li>Update to help English regions in 2010 </li></ul><ul><li>Broadcaster/Pact joint projects </li></ul><ul><li>And much more…………… </li></ul>
  8. 8. International <ul><li>Trends in International sales </li></ul><ul><li>UK Indies – purpose </li></ul><ul><li>Market opportunities </li></ul>
  9. 9. Trends in International <ul><li>Sale of UK TV programmes and associated activities was £1,337b, a 9% increase from £1,227b in 2008. (£484m in 2005) </li></ul><ul><li>For a second year, revenue from Australia and New Zealand represented the greatest proportion of the increase from last year, and was the region of greatest growth in terms of both actual and percentage increase. </li></ul><ul><li>Tax credits launched in Australia in 2010 </li></ul><ul><li>Sales to the USA, the UK’s largest export market, grew by 3% to £485m. </li></ul><ul><li>Government push the BRIC territories </li></ul>
  10. 10. Which markets have commissions come from? Source Pact policy survey and financial census 2010
  11. 11. Success of genres in International sales Source Pact policy survey and financial census 2010
  12. 12. UK Indies @ MIP <ul><li>This year’s MIPTV attracted: </li></ul><ul><li>11,500 participants, including 4,000 buyers from over 100 countries. </li></ul><ul><li>More than 45 conferences – panels created from world leading industry leaders. </li></ul><ul><li>  UK Indies built reputation over 7 years </li></ul><ul><li>35 companies from across the UK – no geographical bias with global buyers </li></ul>
  13. 13. UK Indies – the stand <ul><li>Plastic wallets </li></ul><ul><ul><li>A4 plus business card </li></ul></ul><ul><li>Appointments </li></ul><ul><ul><li>Pre-booked </li></ul></ul><ul><ul><li>First come basis (1 table) </li></ul></ul><ul><ul><li>Flexibility during market </li></ul></ul><ul><li>Service with a smile! </li></ul><ul><li>Fully manned reception </li></ul><ul><ul><li>Message taking </li></ul></ul><ul><ul><li>Meet and greet </li></ul></ul><ul><ul><li>Directing buyers </li></ul></ul><ul><li>Lockers </li></ul><ul><ul><li>2pm & 4pm – Sunday </li></ul></ul><ul><ul><li>Secure English sockets </li></ul></ul><ul><li>AV Screens </li></ul><ul><ul><li>Touch screen </li></ul></ul><ul><ul><li>Headphones </li></ul></ul><ul><ul><li>Check programming on arrival </li></ul></ul><ul><ul><li>Invitations e-version </li></ul></ul><ul><ul><li>Printed version </li></ul></ul>
  14. 14. Busiest stand at MIP (allegedly)
  15. 15. UK Indies - success <ul><li> “ Can we sell? Yes we Cannes!” </li></ul><ul><li>£21,020,000 – highest recorded </li></ul><ul><ul><li>(up £2,755,000 on MIPCOM 2010) </li></ul></ul><ul><li>806 meetings on the UK Indies Pavilion – highest recorded </li></ul><ul><ul><li>(up 158 on MIPCOM 2010) </li></ul></ul>
  16. 16. In the press
  17. 17. Additional benefits!
  18. 18. Case studies – childrens <ul><li>Magic Light Pictures was founded in 2003 by   </li></ul><ul><li>In 2007 focus on children's entertainment brand building </li></ul><ul><li>acquired the rights to best-selling children's book The Gruffalo.  </li></ul><ul><li>Since produced an Oscar nominated half hour film </li></ul><ul><li>producing on a sequel </li></ul><ul><li>launched an international merchandising programme.      </li></ul>
  19. 19. Childrens con/d…. <ul><li>Since 2007 – attends four export markets each year </li></ul><ul><ul><li>MIP, MIPCOM and KIDSCREEN and ANNECY.   </li></ul></ul><ul><li>The Gruffalo film has sold to over 40 countries in the world - translated into 15 foreign language versions </li></ul><ul><li>Magic Light’s merchandising continues to grow </li></ul><ul><ul><li>UK, USA, Canada, Australia, New Zealand, Germany and Norway.  </li></ul></ul><ul><li>Business expansion in 2008 and launched their own in-house distribution – increasing staff </li></ul>
  20. 20. Case Study - Film <ul><li>Headline Pictures - small independent production company with offices in Newcastle and London – launched 2008 </li></ul><ul><li>They develop television drama and feature films for the international market. </li></ul><ul><li>Attend MIPTV and MIPCOM on a regular basis </li></ul>
  21. 21. Film cont/d… <ul><li>secured partnerships from around the World </li></ul><ul><li>recent work with international talent including Ridley Scott, Dustin Hoffman, Ronald Harwood, Howard Brenton, Adrian Hodges, Jed Mercurio, Abi Morgan and Paul King. </li></ul><ul><li>Headline is currently developing a 13x1 hour returning series with Ridley Scott’s company and an estimated overall budget of US$40 million. </li></ul>
  22. 22. Case study - digital <ul><li>Presto Music School launched in 2005, with studios in both Warrington and Liverpool in the North West of England. </li></ul><ul><li>They are now Europe’s largest independent modern music specialist. </li></ul><ul><li>In 2010 they expanded their business to include TV, turning one of their methods for teaching into an educational entertaining animation. </li></ul>
  23. 23. Digital cont/d… <ul><li>PrestoDigital attended their first market with the UK Indies at MIPTV </li></ul><ul><li>following the success at this event they are projecting to triple their turnover in under 12 months. </li></ul><ul><li>Creation of five UK jobs; with an estimated further ten jobs next year. </li></ul><ul><li>  </li></ul>
  24. 24. Export opportunities <ul><li>Brazil </li></ul><ul><ul><li>collaboration at MIPCOM </li></ul></ul><ul><ul><li>Mission to Brazil around RioContent Market </li></ul></ul><ul><li>Russia </li></ul><ul><ul><li>Still under developed </li></ul></ul><ul><li>India </li></ul><ul><ul><li>Red tape issues - Apostille </li></ul></ul><ul><li>China </li></ul><ul><ul><li>Most developed relationships & eagerness by Chinese broadcasters </li></ul></ul><ul><ul><li>Issues with SARFT </li></ul></ul><ul><ul><li>IP Theft </li></ul></ul>
  25. 25. Product placement & AFP <ul><li>Summer dates for workshops TBA </li></ul><ul><li>Promoted through Vision & Media (limited places) </li></ul>
  26. 26. Questions <ul><li>How do I protect my idea </li></ul><ul><li>How do I obtain rights </li></ul><ul><li>How do I develop my idea </li></ul><ul><li>What arrangement - Co-production/co-development deals/ umbrella deals </li></ul>
  27. 27. Where we can help <ul><li>Employing Talent and Crew, staff </li></ul><ul><li>Use of ordinary people, contributors, interviews, filming in public places </li></ul><ul><li>Children, animals </li></ul><ul><li>Music - commercial, original, library music </li></ul><ul><li>Hiring and using locations </li></ul><ul><li>Copyright and third party material </li></ul><ul><li>Compliance - responsibilities </li></ul><ul><li>Data protection, bribery </li></ul><ul><li>Insurance </li></ul><ul><li>Completion </li></ul>
  28. 28. Advice <ul><li>Difference between Co-Production/ Co-Development/ Umbrella deals </li></ul><ul><li>Distribution </li></ul><ul><li>Exploiting secondary rights </li></ul>
  29. 29. Set out terms <ul><li>Development – who does what </li></ul><ul><li>A’s role on production </li></ul><ul><li>MD’s role on production </li></ul><ul><li>Consultation </li></ul><ul><li>Credit </li></ul><ul><li>Production Fee Share </li></ul><ul><li>Net Profit Share– who receives what from subsequent programme, secondary sales, when do you account, what is the definition. </li></ul><ul><li>Future </li></ul>