Dave Pichillingi Music Industry presentation How-Do Vision+Media AGM 2010


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Dave Pichilingi, Director, Liverpool Sound City!

Dave Pichilingi is a director of Liverpool Sound City, Robot Records, Boss Events and is a co-owner of owners and directors of the Masque Club, Liverpool. He has also been a teacher at LIPA for a dozen years. Liverpool Sound City! Is a music festival and business conference company in Liverpool which stages and promote events under the same banner at International music festivals such as SXSW, Midem, In The City and Popkomm.

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  • London and SE still dominate. 80% of all investment from N. America still in London due to location of Corporate HQsHowever this should be seen as an opp- more artists than ever, low barrier entry to marketplaceConsistently seen to be punching above our weight. (Last mapping study (2007) said 7,500 working in the industry in region (national figure 95,000).Recent successes include Elbow, The Whip, Zutons, The Wombats, Coral, Delphic, Everything EverythingSome excellent companies across the whole sector. This also includes a range of labels and management companies. Regional competitive factors also a strength
  • It is significant that the most wide-spread reason given to those music businesses refused finance at start-up and development was because of being “too high risk”. Whereas 29% of music businesses refused finance at development were given this reason, this compares to just 18% of small businesses generally. Half of those music businesses questioned considered lack of access to finance to be a significant barrier to the growth of their own businesses. Considerably more (78%) felt it was a significant barrier to growth in the industry, emphasising the extent to which perceptions about finance in the industry can override personal experience.
  • Ie ITC and Sound CityAttendance at international activity such as SXSW, Midem, LA synch mission,
  • The NW is home to the world’s most amazing musical heritage. More importantly, on the world stage we continue to punch way above our weight in terms of musical creativity, innovation and commercial success. The key issues and questions need to be addressed if we are to continue to do so
  • Dave Pichillingi Music Industry presentation How-Do Vision+Media AGM 2010

    1. 1. AGM Northwest Creative & Media Industries <br />Overview of the Music Business Economy and the key issues and opportunities for the regional sector<br />David Pichilingi<br />24th March 2010<br />dave@weareboss.co.uk<br />
    2. 2. Share, but please attribute<br />Dave Pichilingi<br />Liverpool Sound City http://www.liverpoolsoundcity.co.uk/<br />1st presented 25 March 2010 at the 1st How-Do/Vision+Media Northwest England’s Creative Industries AGM<br />
    3. 3. Regional overview and competitive position<br />London and South East primarily dominate the music market in relation to overseas investment <br />Worldwide decline in record business<br />The Northwest region has successful track record for artist development <br />Regional strengths include SJM(promoters), AdLib/Wigwam (PA & tech suppliers), Sound City/In The City (International conference and festival) Creamfields (club brand & festival), All Around The World (label, TV channel & club brand), Kendal Calling (festival), Sentric Music (online publishing)<br />UNESCO World City of Music bid<br />
    4. 4. DCMS report 2009<br />The funding perspective<br />Viewpoint from traditional funding sector is that the music environment is “too high risk”<br />39% of music businesses refused finance at development were given this reason<br />This compares to just 18% of small businesses generally<br />Perceived lack of access to finance for those looking to enter the marketplace<br />Difficult for the new entrepreneurs to flourish<br />
    5. 5. The Sound City perspective<br />Liverpool Sound City at SXSW<br />Rationale<br />Formula<br />Successes<br />Liverpool Sound City (UK)<br />Vision<br />Strategic relationships (Musexpo, SXSW, CMW, Midem)<br />The Conference (Meet The Buyer, The Trial, Create!)<br />The Live Festival<br />The regional agenda (artists and businesses)<br />Dubai Sound City<br />Brand extension<br />First ever promoters to engage in this level of activity in UAE<br />Issues for the future<br />Shanghai and beyond<br />Marketing<br />Core to everything we do<br />Regional, national and international across all areas of activity<br />Managing perceptions and building profile of the region as a place to do business<br />
    6. 6. Immediate call to action<br />To promote and support the development of key regional brands that nurture and develop real business growth for the region<br />To support regional businesses in raising national and international profile<br />Identify high growth potential businesses and target for specific business support and investment opportunities<br />
    7. 7. Think about the Future!<br />Addressing the key challenges to growth in this sector? Where are the greatest opportunities? <br />What policies should we be collectively developing to address and support the regional businesses? What roles are open for public sector to help in these areas? <br />How can we offer better opportunities for businesses that wish to engage cross platform with our sector? <br />How can we best support those at the grassroots level? We need to create better entry avenues for those people aspiring to work within our industry and develop a career in the music business? <br />What are the skills shortages that exist in the music sector? What sort of workforce development or training is needed? <br />What can media industry partners – for instance, both commercial and BBC – do to help promote new, diverse, local musical talent across all genres? <br />
    8. 8. Finally<br />The music business is going through unprecedented change. <br />There is a real opportunity for the public sector to develop effective intervention to ensure the growth and future development of the excellent skills base and raw talent that exists in our region. <br />This can only happen through incisive and innovative policy and action.<br />