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LeWeb 2011 - Analysis
 

LeWeb 2011 - Analysis

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An analysis of social conversations around LeWeb 2011 -- December 2011.

An analysis of social conversations around LeWeb 2011 -- December 2011.

Which sessions at LeWeb 2011 were most interesting to the audience, and what did they say about it?

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    LeWeb 2011 - Analysis LeWeb 2011 - Analysis Presentation Transcript

    • An Analysis of TwitterConversations Around LeWeb 2011 December 2011 Saif Ajani, CEO saif@visibli.com 647.219.7424
    • Tweets per Hour Mentioning LeWeb (For more, see Tweet Clouds in the Appendix section) 6,000 12/7 10am-11am 12/8 10am-11am 12/9 11am-12pm (3,755 tweets): Karl (2,821 tweets): Phil (2,998 tweets): Daniel Lagerfeld launches Libindiscusses Evernote Ek launches new online fashion brand Spotify radio 12/7 2pm-3pm 12/8 3pm-4pm 12/9 2pm-3pm 4,000 (4,352 tweets): Eric (1,969 tweets): World (2,142 tweets): Sean Schmidt discusses discusses Schmidt’s Ice Parker and Android and ICS Cream Sandwich annct ShervinPishevar talk startups 2,000 - Dec 7, 2011 Dec 9, 2011 8:00 AM CET 4:00 PMPage 2
    • Most Popular Accounts @Mentioned @loic 1,617 @LeWebGame 1,566 @Bill_Gross 1,075 @socialance 965 @frenchweb 912 @francetvdirect 825 @sparker 648 @NETAPORTER 646 @TheNextWeb 565 @cdeniaud 555 - 1,000 2,000 Number of Times @mentionedPage 3
    • Most Linked-to Domains with LeWeb ustream.tv 1,899 youtube.com 1,781 leweb.net 1,651 instagr.am 1,147 frenchweb.fr 1,118 thenextweb.com 920 yfrog.com 484 leweb2011.sharypic.com 431 memeburn.com 398 zdnet.fr 354 - 500 1,000 1,500 2,000 Number of Times Linked-toPage 4
    • Most Popular Twitter Apps Used Web 23.1% TweetDeck 12.9% Twitter for iPhone 10.9% Twitter for iPad 6.8% HootSuite 5.7% Twitter for Mac 4.3% Tweet Button 3.3% Echofon 3.1% Twitter for Android 2.0% Twitter for Blackberry 1.8% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% % of Tweets with LeWebPage 5
    • About Visibli Visibli is a social media insights and optimization platform that helps brands better understand their content and communities. •Who your most influential followers are, and who influences them •Whatspecific topics your followers are talking about and clicking on •Whenyou should share each category of content to increase engagement •Whereyour followers hang out across the web, and where to target them To contact us, please send an email to Saif Ajani at saif@visibli.comPage 6
    • APPENDIXPage 7
    • Tweet Cloud: 12/7 @ 10amPage 8
    • Tweet Cloud: 12/7 @ 2pmPage 9
    • Tweet Cloud: 12/8 @ 10amPage 10
    • Tweet Cloud: 12/8 @ 3pmPage 11
    • Tweet Cloud: 12/9 @ 11amPage 12
    • Tweet Cloud: 12/9 @ 2pmPage 13