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New microsoft office power point presentation


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  • 1. •Chauhan Vishnu M. •Gec Bhavnagar •Enroll no:130210125015
  • 2. Culture Defined 2 Culture is an integrated system of learned behavior patterns that are characteristic of the members of any given society.
  • 3. What is Culture??? Provides patterns of acceptable behavior & beliefs. May be based on…. Nationality Race and Religion Historical Roots …All of the Above
  • 4. Characteristics of Culture  Culture is learned, shared, and transmitted from one generation to the next.  Culture can be passed from parents to children, by social organizations, special interest groups, the government, schools, and churches.  Culture is multidimensional, consisting of a number of common elements that are interdependent. 4
  • 5. Elements of Culture 5 Language (verbal and nonverbal) Religion Values and Attitudes Material Elements Manners and Customs AestheticsEducationSocial Institutions
  • 6. Values and Attitudes 6 Value of U.S. Culture Alternate Value Function Affected The individual can influence the future Life follows a preordained course Planning and scheduling We must work hard to accomplish our objectives Hard work is not the pre- requisite for success; wisdom, luck, and time are also required Motivation and reward system Commitments should be honored A commitment may be super- seded by a conflicting request Negotiating or bargaining One should effectively use one’s time Schedules are important but only in relation to other priorities Long and short range planning A primary obligation of the employee is to the organization The individual employee has a primary obligation to the family Loyalty, commitment, and motivation The best qualified person should be given the position available Family issues and friendship can determine employment Employment, promotions recruiting, selection
  • 7. Cross-Cultural Behavior Model 7 Communication about Innovation Consequences Strategic Opinion Leadership Adoption Tendency Cognitive Search Change Agent Adoption Propensity to Change Evaluation of Innovation Cognitive Distortion Cultural Lifestyle
  • 8. Cross-Cultural Behavior Model  The key variable of the model is propensity to change, which is a function of three constructs:  cultural lifestyle  change agents  communication about the innovation 8
  • 9. Good Intercultural Communicators Are…. Aware values & behaviors not always “right.” Flexible & open to change.
  • 10. And….. Sensitive to verbal & nonverbal behavior. Aware of values, beliefs, practices of other cultures. Sensitive to differences within cultures.
  • 12. High-Context Cultures  Infer information from message context, rather than from content.  Prefer indirectness, politeness & ambiguity.  Convey little information explicitly.  Rely heavily on nonverbal signs.  Asian  Latin American  Middle Eastern
  • 13. Low-Context Cultures  Rely more on content rather than on context.  Explicitly spell out information.  Value directness.  See indirectness as manipulative.  Value written word more than oral statements.  European  Scandinavian  North American
  • 14. Achieving cross-cultural communication effectiveness A. Provide cultural training -about other cultures -about our own culture B. Provide language training C Improve feedback systems -within organizations -structure -processes -new technologies D. Increase flexibility and cooperation E. Focus on individual attitudes and skill building
  • 15. Cross cultural communication effectiveness 1. Correct balance between task and relational behavior. 2. Minimize self-oriented behaviors. *3. The capacity to be non-judgmental. *4. The tolerance for ambiguity. *5. The display of respect. 6. Personalizing knowledge and perceptions. *7. Displaying empathy. 8. Taking turns .
  • 16. Cross-Cultural Training  Cultural training programs should include:  culture-specific information  general cultural information on values, practices, and assumptions  self-specific information that identifies one’s own cultural paradigm 16
  • 17. Cross-Cultural Training(cont.)  Additional forms of training include:  mentoring  area studies programs  cultural assimilator programs, in which trainees must respond to scenarios of specific situations in a particular country  sensitivity training  field experience 17
  • 18. Tips for Making Culture Work for Business Success  Embrace local culture  Build relationships  Employ locals to gain cultural knowledge  Help employees understand you  Adapt products and practices to local markets  Coordinate by region 18
  • 19. Thank You