• Like
Communication
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Communication

  • 1,092 views
Published

 

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,092
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
35
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Communication
    Passing of information, exchange of ideas between
    a sender and a receiver
  • 2. Communication Process
  • 3. The person or organization that has information to
    share with another person or group of people
  • 4. Encoding
    The process of selecting words, symbols, pictures and the like to
    represent the message that will be delivered to the receivers is called
    Encoding.
    It involves putting thoughts, ideas or information into symbolic form
  • 5. is the meaning that the source hopes to convey
  • 6. The Channel is the method by which the communication
    travels from the source/sender to the receiver
    CHANNEL OF COMMUNICTAION
  • 7. Decoding
    Process of transformation the
    senders message back into act.
  • 8. Receiver
    Individual or Groups with whom the
    sender shares information or thoughts
  • 9. RESPONSE
    The receivers set of reactions after seeing, hearing
    or reading the message
  • 10. The part of receiver’s response that is
    communicated back to the sender
  • 11. noise
    Unplanned Factors that distort or interfere
    the message reception
  • 12. Marketing Communication
    Process
  • 13. channel
    Media
    decoding
    encoding
    Promotional Mix
    Target Audience
    Interpretation
    Source
    receiver
    Company
    Consumer
    Feed Back- Market Research
    Response-sales