Social Brand Authenticity for Charities

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A look at the Twitter followings of UK Charities using the Status People Faker App. Which ones are the most credible?

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Social Brand Authenticity for Charities

  1. 1. © 2013 Visceral Business Ltd. Examining SOCIAL BRAND AUTHENTICITY How CHARITIES Fare August 2013 A breakdown of Twitter followings amongst charities Source: Faker app by Status People
  2. 2. © 2012 Visceral Business Ltd. December 2012. www.visceralbusiness.com© 2013 Visceral Business Ltd. For many, the number of Twitter followers one has is a quick and useful ready reckoner of social influence and it’s easy to get excited about them. But are they all that they seem? We used the Faker app made by Status People to get under the skin of that. Thinking about the authenticity of social organisations and charities in particular as part of our regular study of social charities it was intriguing to use the Faker app to try and find out. Here’s the findings of over 250 charities in the UK. There’s a strong indication that smaller charities social supporter bases are more authentic. Does this point to the possibility of the days of the big charity/industrial complex advantage being over? Check out this year’s Visceral Business Social Charity Review. It’s out on September 17th 2013.
  3. 3. © 2012 Visceral Business Ltd. December 2012. www.visceralbusiness.com© 2013 Visceral Business Ltd.
  4. 4. © 2012 Visceral Business Ltd. December 2012. www.visceralbusiness.com© 2013 Visceral Business Ltd.
  5. 5. © 2012 Visceral Business Ltd. December 2012. www.visceralbusiness.com© 2013 Visceral Business Ltd.
  6. 6. © 2012 Visceral Business Ltd. December 2012. www.visceralbusiness.com© 2013 Visceral Business Ltd. Notes Data provided by Social Status using the Faker app 12th August 2013. The bigger the account the more they may reflect recent follower activity. Larger accounts tend to attract more spam followers so a high faker score does not necessarily imply any fake accounts have been purchased. Inactive does not mean a bad user it means that they are more likely to consume your data than share it.
  7. 7. © 2012 Visceral Business Ltd. December 2012. www.visceralbusiness.com© 2013 Visceral Business Ltd. About Us Visceral Business are specialists in social business design, brand and change management. We help create social brands and business people want to connect and respond to. Contact us for more info on talktous@visceralbusiness.com

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