How to Develop A Successful Online Marketing Program

Agenda Design for market leadership Sustain high rankings – it builds the brand Expand on your success

Design for market leadership

Sustain high rankings – it builds the brand

Expand on your success

How to design for market leadership

How to design for market leadership Develop a Strong Business Model Develop a strong business model Make room for scalability Deliver excellent results

Develop a strong business model

Make room for scalability

Deliver excellent results

How to design for market leadership Build Greater User Experience Build your web pages to create an enjoyable user experience Optimize web pages to enhance the user’s experience

Build your web pages to create an enjoyable user experience

Optimize web pages to enhance the user’s experience

How to design for market leadership Provide Valuable Content on the Website Provide content that is useful, informative, readable and understandable Update the content on a regular basis – That makes the users come back

Provide content that is useful, informative, readable and understandable

Update the content on a regular basis – That makes the users come back

How to design for market leadership Optimize Your Website with “Keywords” List all the possible keywords that people may search to find you Use various sources to identify relevant keywords Use the keywords which are searched by most of the people related to your business

List all the possible keywords that people may search to find you

Use various sources to identify relevant keywords

Use the keywords which are searched by most of the people related to your business

How to design for market leadership Optimize Your Website with “Keywords”  This is the result!

Tip! Never optimize for search engines. Always optimize for better user experience. How to design for market leadership

How to design for market leadership Provide an Extensive Glossary of Terms Provide an extensive glossary of terms in your industry Link relevant terms back to your website

Provide an extensive glossary of terms in your industry

Link relevant terms back to your website

How to design for market leadership Provide targeted FAQs Provide targeted frequently asked questions related to the subject of your website Link relevant terms back to your website

Provide targeted frequently asked questions related to the subject of your website

Link relevant terms back to your website

How to design for market leadership Create Trust Provide Testimonials Show any Thank You cards you received Share Success Stories

Provide Testimonials

Show any Thank You cards you received

Share Success Stories

How to design for market leadership Exchange Links with Good Websites Identify complementary websites with good page rank who are offering services other than yours Exchange links with them

Identify complementary websites with good page rank who are offering services other than yours

Exchange links with them

How to sustain high rankings VisaPro.com now stands in the Top 10 out of 100,000 immigration websites Consistent growth in the last 5 years, since launch

VisaPro.com now stands in the Top 10 out of 100,000 immigration websites

Consistent growth in the last 5 years, since launch

How to sustain high rankings Provide Latest News Updates Update your users with the current news in your industry Publish news fast, ahead of other websites

Update your users with the current news in your industry

Publish news fast, ahead of other websites

How to sustain high rankings Provide Insights on Hot Topics Provide your insights on the hot topics in your industry Provide them at regular intervals

Provide your insights on the hot topics in your industry

Provide them at regular intervals

How to sustain high rankings Submit Articles to Article Directories Identify popular article submission directories Submit your articles Keep your brand elements (Logo, URL) in the signature lines

Identify popular article submission directories

Submit your articles

Keep your brand elements (Logo, URL) in the signature lines

How to sustain high rankings Provide a Discussion Forum Provide a discussion forum for the users to discuss their issues Contribute in posting the replies to the queries Advertise your services without defeating the main purpose

Provide a discussion forum for the users to discuss their issues

Contribute in posting the replies to the queries

Advertise your services without defeating the main purpose

How to sustain high rankings Post Replies in Message Boards Post replies to the queries posted on message boards of your industry Keep your brand elements (Logo, URL) in the signature lines

Post replies to the queries posted on message boards of your industry

Keep your brand elements (Logo, URL) in the signature lines

How to sustain high rankings Provide Video Content Provide video to enhance the user experience Video is more effective than static content

Provide video to enhance the user experience

Video is more effective than static content

How to sustain high rankings Provide Downloadable PDF Files Provide something to download and read Users like anything that is FREE!

Provide something to download and read

Users like anything that is FREE!

How to sustain high rankings Always Keep in Touch Find ways to keep in touch with the users Create Newsletters and send to subscribed users at regular intervals

Find ways to keep in touch with the users

Create Newsletters and send to subscribed users at regular intervals

How to sustain high rankings Advertise with Pay Per Click (PPC) programs Bid for keywords Reach target audience Pay only when user clicks

Bid for keywords

Reach target audience

Pay only when user clicks

How to expand on your success It just took X years for us to reach our target with our immigration services

It just took X years for us to reach our target with our immigration services

How to expand on your success Online and Telephone Consultations Identify and offer new services that satisfy user needs VisaPro offers Online and Telephone Consultations to provide quick answers to immigration queries

Identify and offer new services that satisfy user needs

VisaPro offers Online and Telephone Consultations to provide quick answers to immigration queries

How to expand on your success Visa Options, Eligibly and Assessment VisaPro offers Free Visa Eligibility to ascertain the most suitable visa categories for the user

VisaPro offers Free Visa Eligibility to ascertain the most suitable visa categories for the user

How to expand on your success Global Immigration – UK, Germany… Leverage your knowledge and experience to expand your service offering VisaPro offers global immigration services (UK, Germany, Singapore, Italy and more …)

Leverage your knowledge and experience to expand your service offering

VisaPro offers global immigration services (UK, Germany, Singapore, Italy and more …)

How to expand on your success Provide a Content Sharing Option Provide the updates in RSS Format Identify and provide more ways to share your content

Provide the updates in RSS Format

Identify and provide more ways to share your content

Next Steps: Use Web2.0