How to Develop A   Successful Online Marketing Program
Agenda <ul><li>Design for market leadership </li></ul><ul><li>Sustain high rankings – it builds the brand </li></ul><ul><l...
How to design for market leadership
How to design for market leadership Develop a Strong Business Model <ul><li>Develop a strong business model </li></ul><ul>...
How to design for market leadership Build Greater User Experience <ul><li>Build your web pages to create an enjoyable user...
How to design for market leadership Provide Valuable Content on the Website <ul><li>Provide content that is useful, inform...
How to design for market leadership Optimize Your Website with “Keywords” <ul><li>List all the possible keywords that peop...
How to design for market leadership Optimize Your Website with “Keywords”    This is the result!
Tip! Never optimize for search engines. Always optimize for better user experience. How to design for market leadership
How to design for market leadership Provide an Extensive Glossary of Terms <ul><li>Provide an extensive glossary of terms ...
How to design for market leadership Provide targeted FAQs <ul><li>Provide targeted frequently asked questions related to t...
How to design for market leadership Create Trust <ul><li>Provide Testimonials </li></ul><ul><li>Show any Thank You cards y...
How to design for market leadership Exchange Links with Good Websites <ul><li>Identify complementary websites with good pa...
How to sustain high rankings <ul><li>VisaPro.com now stands in the  Top 10  out of 100,000   immigration websites  </li></...
How to sustain high rankings Provide Latest News Updates <ul><li>Update your users with the current news in your industry ...
How to sustain high rankings Provide Insights on Hot Topics <ul><li>Provide your insights on the hot topics in your indust...
How to sustain high rankings Submit Articles to Article Directories <ul><li>Identify popular article submission directorie...
How to sustain high rankings Provide a Discussion Forum <ul><li>Provide a discussion forum for the users to discuss their ...
How to sustain high rankings Post Replies in Message Boards <ul><li>Post replies to the queries posted on message boards o...
How to sustain high rankings Provide Video Content <ul><li>Provide video to enhance the user experience </li></ul><ul><li>...
How to sustain high rankings Provide Downloadable PDF Files <ul><li>Provide something to download and read </li></ul><ul><...
How to sustain high rankings Always Keep in Touch <ul><li>Find ways to keep in touch with the users </li></ul><ul><li>Crea...
How to sustain high rankings Advertise with Pay Per Click (PPC) programs <ul><li>Bid for keywords </li></ul><ul><li>Reach ...
How to expand on your success <ul><li>It just took  X  years for us to reach our target with our immigration services </li...
How to expand on your success Online and Telephone Consultations <ul><li>Identify and offer new services that satisfy user...
How to expand on your success Visa Options, Eligibly and Assessment  <ul><li>VisaPro offers Free Visa Eligibility to ascer...
How to expand on your success Global Immigration – UK, Germany… <ul><li>Leverage your knowledge and experience to expand y...
How to expand on your success Provide a Content Sharing Option <ul><li>Provide the updates in RSS Format </li></ul><ul><li...
Next Steps: Use Web2.0
 
 
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Internet Marketing Strategies: How To Develop Successful Online Marketing Program

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Download VisaPro Free Internet Marketing Strategies Presentation. Explains How to Develop Online Marketing Program for Your Corporate or Startup Business.

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  • Great slide and strategies are well planned and organized.
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  • Great Presentation. I’m an Internet Marketer & web designer. I’m owner of Online Marketing Consultant I help local businesses get more enquires & sales from their website using online methods like SEO, Social Media and even i have picked up some things from this presentation. my website is: http://www.onlinemarketingconsultant.co.uk Thanks
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Internet Marketing Strategies: How To Develop Successful Online Marketing Program

  1. 1. How to Develop A Successful Online Marketing Program
  2. 2. Agenda <ul><li>Design for market leadership </li></ul><ul><li>Sustain high rankings – it builds the brand </li></ul><ul><li>Expand on your success </li></ul>
  3. 3. How to design for market leadership
  4. 4. How to design for market leadership Develop a Strong Business Model <ul><li>Develop a strong business model </li></ul><ul><li>Make room for scalability </li></ul><ul><li>Deliver excellent results </li></ul>
  5. 5. How to design for market leadership Build Greater User Experience <ul><li>Build your web pages to create an enjoyable user experience </li></ul><ul><li>Optimize web pages to enhance the user’s experience </li></ul>
  6. 6. How to design for market leadership Provide Valuable Content on the Website <ul><li>Provide content that is useful, informative, readable and understandable </li></ul><ul><li>Update the content on a regular basis – That makes the users come back </li></ul>
  7. 7. How to design for market leadership Optimize Your Website with “Keywords” <ul><li>List all the possible keywords that people may search to find you </li></ul><ul><li>Use various sources to identify relevant keywords </li></ul><ul><li>Use the keywords which are searched by most of the people related to your business </li></ul>
  8. 8. How to design for market leadership Optimize Your Website with “Keywords”  This is the result!
  9. 9. Tip! Never optimize for search engines. Always optimize for better user experience. How to design for market leadership
  10. 10. How to design for market leadership Provide an Extensive Glossary of Terms <ul><li>Provide an extensive glossary of terms in your industry </li></ul><ul><li>Link relevant terms back to your website </li></ul>
  11. 11. How to design for market leadership Provide targeted FAQs <ul><li>Provide targeted frequently asked questions related to the subject of your website </li></ul><ul><li>Link relevant terms back to your website </li></ul>
  12. 12. How to design for market leadership Create Trust <ul><li>Provide Testimonials </li></ul><ul><li>Show any Thank You cards you received </li></ul><ul><li>Share Success Stories </li></ul>
  13. 13. How to design for market leadership Exchange Links with Good Websites <ul><li>Identify complementary websites with good page rank who are offering services other than yours </li></ul><ul><li>Exchange links with them </li></ul>
  14. 14. How to sustain high rankings <ul><li>VisaPro.com now stands in the Top 10 out of 100,000 immigration websites </li></ul><ul><li>Consistent growth in the last 5 years, since launch </li></ul>
  15. 15. How to sustain high rankings Provide Latest News Updates <ul><li>Update your users with the current news in your industry </li></ul><ul><li>Publish news fast, ahead of other websites </li></ul>
  16. 16. How to sustain high rankings Provide Insights on Hot Topics <ul><li>Provide your insights on the hot topics in your industry </li></ul><ul><li>Provide them at regular intervals </li></ul>
  17. 17. How to sustain high rankings Submit Articles to Article Directories <ul><li>Identify popular article submission directories </li></ul><ul><li>Submit your articles </li></ul><ul><li>Keep your brand elements (Logo, URL) in the signature lines </li></ul>
  18. 18. How to sustain high rankings Provide a Discussion Forum <ul><li>Provide a discussion forum for the users to discuss their issues </li></ul><ul><li>Contribute in posting the replies to the queries </li></ul><ul><li>Advertise your services without defeating the main purpose </li></ul>
  19. 19. How to sustain high rankings Post Replies in Message Boards <ul><li>Post replies to the queries posted on message boards of your industry </li></ul><ul><li>Keep your brand elements (Logo, URL) in the signature lines </li></ul>
  20. 20. How to sustain high rankings Provide Video Content <ul><li>Provide video to enhance the user experience </li></ul><ul><li>Video is more effective than static content </li></ul>
  21. 21. How to sustain high rankings Provide Downloadable PDF Files <ul><li>Provide something to download and read </li></ul><ul><li>Users like anything that is FREE! </li></ul>
  22. 22. How to sustain high rankings Always Keep in Touch <ul><li>Find ways to keep in touch with the users </li></ul><ul><li>Create Newsletters and send to subscribed users at regular intervals </li></ul>
  23. 23. How to sustain high rankings Advertise with Pay Per Click (PPC) programs <ul><li>Bid for keywords </li></ul><ul><li>Reach target audience </li></ul><ul><li>Pay only when user clicks </li></ul>
  24. 24. How to expand on your success <ul><li>It just took X years for us to reach our target with our immigration services </li></ul>
  25. 25. How to expand on your success Online and Telephone Consultations <ul><li>Identify and offer new services that satisfy user needs </li></ul><ul><li>VisaPro offers Online and Telephone Consultations to provide quick answers to immigration queries </li></ul>
  26. 26. How to expand on your success Visa Options, Eligibly and Assessment <ul><li>VisaPro offers Free Visa Eligibility to ascertain the most suitable visa categories for the user </li></ul>
  27. 27. How to expand on your success Global Immigration – UK, Germany… <ul><li>Leverage your knowledge and experience to expand your service offering </li></ul><ul><li>VisaPro offers global immigration services (UK, Germany, Singapore, Italy and more …) </li></ul>
  28. 28. How to expand on your success Provide a Content Sharing Option <ul><li>Provide the updates in RSS Format </li></ul><ul><li>Identify and provide more ways to share your content </li></ul>
  29. 29. Next Steps: Use Web2.0

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