The Way We Pay:
e- and m-Commerce Trends
A Survey by Visa and GfK Research
Published October 2013
2The Way We Pay: e- and m-Commerce Trends | October 2013 2The Way We Pay: e- and m-Commerce Trends | October 2013
eCommerc...
3The Way We Pay: e- and m-Commerce Trends | October 2013 3The Way We Pay: e- and m-Commerce Trends | October 2013
Mobile C...
4The Way We Pay: e- and m-Commerce Trends | October 2013 4The Way We Pay: e- and m-Commerce Trends | October 2013
New Ways...
5The Way We Pay: e- and m-Commerce Trends | October 2013 5The Way We Pay: e- and m-Commerce Trends | October 2013
Showroom...
6The Way We Pay: e- and m-Commerce Trends | October 2013 6The Way We Pay: e- and m-Commerce Trends | October 2013
Payment ...
7The Way We Pay: e- and m-Commerce Trends | October 2013 7The Way We Pay: e- and m-Commerce Trends | October 2013
Consumer...
8The Way We Pay: e- and m-Commerce Trends | October 2013 8The Way We Pay: e- and m-Commerce Trends | October 2013
Moving T...
Methodology
This survey was conducted through a telephone omnibus survey by GfK Custom Research’s OmniTel
service in Augus...
Upcoming SlideShare
Loading in...5
×

The Way We Pay: e- and m-Commerce Trends

7,385

Published on

Visa’s eCommerce/mCommerce survey, “The Way We Pay” explores consumer attitude towards online shopping and the progression towards mobile shopping and digital wallets. According to new data, days on which total eCommerce spending exceeds one billion dollars are becoming more the norm than the exception.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
7,385
On Slideshare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
90
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

The Way We Pay: e- and m-Commerce Trends

  1. 1. The Way We Pay: e- and m-Commerce Trends A Survey by Visa and GfK Research Published October 2013
  2. 2. 2The Way We Pay: e- and m-Commerce Trends | October 2013 2The Way We Pay: e- and m-Commerce Trends | October 2013 eCommerce Grows Up • More than half of respondents – among almost all ages, incomes and regions – said they’re more comfortable spending money online today than five years ago • West Coast inhabitants were significantly more likely than those in the Northeast or Midwest to say they are more comfortable spending money online today than they were five years ago • West Coasters are (60%) more likely to own a smartphone than those in the Northeast and Midwest (46%) • Respondents on the West Coast (37%) are more likely than those in the Midwest (21%) or South (25%) to have purchased something online with their smartphone Rockies/ Plains Midwest South West Coast Northeast
  3. 3. 3The Way We Pay: e- and m-Commerce Trends | October 2013 3The Way We Pay: e- and m-Commerce Trends | October 2013 Mobile Commerce Poised for Growth • 27% of smartphone owners have used their phone to make a purchase online in the last 12 months • 24% have used a tablet to make a purchase from an online merchant in the past 12 months • 15% indicate they have scanned a QR code on their smartphone to make a purchase • 86% said they have not used their smartphone to make a purchase while in a retail store or other physical location v v
  4. 4. 4The Way We Pay: e- and m-Commerce Trends | October 2013 4The Way We Pay: e- and m-Commerce Trends | October 2013 New Ways to Pay with a Mobile Phone 20% 22% 19% 26% 30% 0% 20% of respondents said that if available, they’d use their smartphone to pay back friends 22% indicated they’d use their smartphone to pay at parking meters 19% would use their mobile device to tip 26% indicated they would make purchases with their mobile devices at gas stations 30% said they’d use their mobile device to pay for public transportation
  5. 5. 5The Way We Pay: e- and m-Commerce Trends | October 2013 5The Way We Pay: e- and m-Commerce Trends | October 2013 Showrooming Becoming a Thing of the Past 53% of respondents never go to a retail store to see or test a product before buying online 26% of respondents go to a retail store to see or test a product a few times a year, with no intention to buy 12% of respondents go to a retail store to see or test a product once a month, with no intention to buy Who is going to retail stores with no intention to buy?
  6. 6. 6The Way We Pay: e- and m-Commerce Trends | October 2013 6The Way We Pay: e- and m-Commerce Trends | October 2013 Payment Behaviors are Evolving 49% indicate that having to set up an account with each new online retailer is the most annoying aspect of online shopping 35% do most of their online shopping while at home or during their leisure time Sign Up
  7. 7. 7The Way We Pay: e- and m-Commerce Trends | October 2013 7The Way We Pay: e- and m-Commerce Trends | October 2013 Consumers See a Future for Digital Wallets • 57% of respondents said that digital wallets already have, will or may replace a physical wallet in the next five years, compared to 43% who said it will never happen • 28% indicated that there’s a possibility digital wallets will become mainstream in the next five years - those in the 25 to 64 age range are more likely to believe this
  8. 8. 8The Way We Pay: e- and m-Commerce Trends | October 2013 8The Way We Pay: e- and m-Commerce Trends | October 2013 Moving Toward a Cashless Society? Respondents carry less than $20 in their wallet, on average Women are significantly more likely than men to carry less than $10 in their wallet (30% compared to 16%, respectively) Carry less than $10 Carry $100or more Men are significantly more likely than women to carry $100 or more in their wallet (21% compared to 5%, respectively) 26% 40% Carry between $20 - $50
  9. 9. Methodology This survey was conducted through a telephone omnibus survey by GfK Custom Research’s OmniTel service in August 2013. The omnibus methodology provides nationally projectable results through a probability sample of 1,000 U.S. adults 18 years of age and older (500 male and 500 female) living in private households in the continental United States. 9The Way We Pay: e- and m-Commerce Trends | October 2014
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×