Can usage statistics lend a helping hand?

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Elizabeth Darocha Berenz, Outreach and Instruction Librarian at ARTstor, presentation at VRA 28 Atlanta.

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Can usage statistics lend a helping hand?

  1. 1. Can usage statistics lend a helping hand? Elizabeth Darocha Berenz, Outreach and Instruction Librarian VRA | March 18, 2010
  2. 2. Agenda I. What usage statistics can do for you II. How to translate your usage statistics III. Other data sources that can help you make your case IV. Moving forward
  3. 3. I. What usage statistics can do for you • Prove level and growth in use of visual resources • Assess impact of training sessions • Show who is using resources, in what courses • Show cross-campus use
  4. 4. Usage trends
  5. 5. Assessing impact of training ARTstor Training
  6. 6. Who is using these resources?
  7. 7. Who is using these resources?
  8. 8. Show Cross-Campus Use with IP Reports
  9. 9. II. Translating usage statistics for campus administrators
  10. 10. What is COUNTER*? • Standardized usage statistics for e-resources • Focus on text-based resources • Various Codes of Practice *Counting Online Usage of Networked Electronic Resources, www.projectcounter.org
  11. 11. Required COUNTER reports for Release 3 of COUNTER code of practice for Journals and Databases • Journal Report 1: Number of Successful Full-Text Article Requests by Month and Journal • Journal Report 2: Turnaways by Month and Journal • Journal Report 5: Number of Full Text Article Requests by Year and Journal • Database Report 1: Total Searches and Sessions by Month and Database • Database Report 2: Turnaways by Month and Database
  12. 12. Non-Text Resources do not have Full-Text Articles (or Journals!) • Journal Report 1: Number of Successful Full-Text Article Requests by Month and Journal • Journal Report 2: Turnaways by Month and Journal • Journal Report 5: Number of Full Text Article Requests by Year and Journal • Database Report 1: Total Searches and Sessions by Month and Database • Database Report 2: Turnaways by Month and Database
  13. 13. The only COUNTER-compliant type of use for non-text resources: Search • Database Report 1: Total Searches and Session by Month and Database
  14. 14. Majority of ARTstor‟s use comes from Image Requests, not Search Other, 26% Image Requests, 47% Search, 27%
  15. 15. The Missing Metric: Non-Text Full-Content Unit Request • For non-text media • Images, Audio, Video • Full-Content Unit • Non-Text Equivalent of Full Text Article • Request • View, Download, Print, E- Mail…and Stream
  16. 16. Measuring other kinds of use Other, 26% Image Requests, 47% Search, 27%
  17. 17. Complex online environments
  18. 18. III. Other helpful data sources
  19. 19. Other data sources that can help make your case Surveys • Develop internal user surveys to measure who is using resources, trends, areas of satisfaction/dissatisfaction • Track interactions with those you support • Measure volume of support (trends) • Track main issues/needs of users (to guide training programs)
  20. 20. Tracking Faculty Use • Most common use of ARTstor by faculty is for in-class presentation • 88% of faculty use ARTstor for instruction in the classroom • Most popular tools for in-class presentation are PPT or Keynote • 79% use PowerPoint or Keynote to display images during lectures
  21. 21. Case Study in Faculty Use: Which activities are tracked Activity Tracked in ARTstor usage? 1. Search, view and download images Yes 2. Arrange images in PowerPoint No presentation 3. Give lecture using PowerPoint No presentation 4. Load PowerPoint presentation to No Blackboard for student study 5. Use the same PowerPoint lecture the No following semester
  22. 22. IV. Steps forward
  23. 23. Steps forward • Heighten awareness about usage statistics reporting • ARTstor presentations highlighting this issue: What Counts: Assessing the Value of Non- Text Resources (Charleston, Nov. 2009); NASIG presentation June 2010 • Highlight similarities to COUNTER „article requests‟ • “Access” group: searches, image requests, etc. • Define “Other” to stakeholders • ARTstor has been engaging COUNTER, OCLC and other members of the non-text resource community to work towards multimedia COUNTER reports

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