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Using Social Media to  Engage Employees Natasha D’Souza www.virtualeyesee.com
What is Employee Engagement?
“ a heightened emotional connection that an employee feels for their organization, that influences them to exert greater d...
<ul><ul><li>Trust & Integrity </li></ul></ul><ul><ul><li>Nature of the Job </li></ul></ul><ul><ul><li>Career Growth Opport...
Research indicates that “29 percent of employees are engaged  54 percent are not engaged   17 percent are actively disenga...
What is an engaged employee?
<ul><ul><li>Has the same   </li></ul></ul><ul><ul><li>attitude </li></ul></ul><ul><ul><li>drive </li></ul></ul><ul><ul><li...
How can this be achieved?
<ul><ul><li>between leaders  </li></ul></ul><ul><ul><li>and  </li></ul></ul><ul><ul><li>employees </li></ul></ul>Better co...
<ul><ul><li>Leaders need to get closer to the employees </li></ul></ul><ul><ul><li>Employees need to get closer to Leaders...
How can this gap be bridged?
<ul><ul><li>Email </li></ul></ul><ul><ul><li>IM (instant messaging) </li></ul></ul><ul><ul><li>Intranets </li></ul></ul><u...
But we do use these…..
It’s not working…..
What else is out there?
Social Media
What’s that?
<ul><ul><li>content created by people using highly accessible and scalable publishing technologies  </li></ul></ul><ul><ul...
<ul><ul><li>Enables collaboration </li></ul></ul><ul><ul><li>Better communication </li></ul></ul><ul><ul><li>Increases pro...
What is collaboration?
<ul><li>Collaboration  is the shift from a </li></ul><ul><li>command and control culture  </li></ul><ul><li>to a more demo...
<ul><li>Collaboration </li></ul><ul><li>between employees </li></ul>
<ul><li>unleashes ideas  </li></ul><ul><li>launch initiatives that improve processes  </li></ul>
<ul><ul><li>Also </li></ul></ul>
<ul><ul><li>easily across </li></ul></ul><ul><ul><li>functions  </li></ul></ul><ul><ul><li>hierarchies </li></ul></ul><ul>...
<ul><ul><li>Leaders collaborate with employees </li></ul></ul><ul><ul><li>Employees collaborate with Leaders </li></ul></u...
<ul><li>enables </li></ul><ul><li>instant user participation </li></ul>Social media also
What are these social media technologies/tools?
<ul><ul><li>RSS </li></ul></ul><ul><ul><li>Bookmarking, tagging </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul>...
RSS <ul><ul><li>Really Simple Syndication </li></ul></ul><ul><ul><li>used to publish updates for websites with blogs, news...
<ul><ul><li>Blogs, wikis etc.. are all RSS capable </li></ul></ul><ul><ul><li>Subscribe to topics that are of interest to ...
<ul><ul><li>Content generated is customized to employee needs </li></ul></ul><ul><ul><li>Micro-communities built within an...
Social bookmarking/tagging <ul><ul><li>Bookmark relevant content on the web </li></ul></ul><ul><ul><li>Share these bookmar...
<ul><ul><li>Bookmarks are not on the browser but the web therefore making it easy to share information </li></ul></ul><ul>...
<ul><ul><li>Corporate intelligence store within the organization </li></ul></ul><ul><ul><li>Stay current and relevant </li...
<ul><ul><li>online grouping of individuals into specific groups </li></ul></ul><ul><ul><li>users have profiles that includ...
Uses of social networks <ul><ul><li>organize events quickly and easily </li></ul></ul><ul><ul><li>internal directories wit...
Benefits of social networks <ul><ul><li>connect people and build relationships across boundaries of geography or disciplin...
Blog <ul><ul><li>Blog is short for web log </li></ul></ul><ul><ul><li>displayed in reverse-chronological order </li></ul><...
Uses of blogs <ul><ul><li>Ability to comment </li></ul></ul><ul><ul><li>Provide links and thoughts on topic </li></ul></ul...
<ul><ul><li>Build a knowledge base </li></ul></ul><ul><ul><li>Shorten gap between leaders and employees </li></ul></ul><ul...
<ul><ul><li>a document/website that can be edited by users </li></ul></ul><ul><ul><li>User permissions can be pre-determin...
<ul><ul><li>Documents needing approvals </li></ul></ul><ul><ul><li>Development/delivery of policy documents </li></ul></ul...
<ul><ul><li>Increases productivity </li></ul></ul><ul><ul><li>Cuts down on confusion of keeping track of documents in emai...
<ul><ul><li>form of multimedia blogging  </li></ul></ul><ul><ul><li>users send brief text updates  </li></ul></ul><ul><ul>...
Uses of microblogs <ul><ul><li>share links </li></ul></ul><ul><ul><li>updates on events, meetings </li></ul></ul><ul><ul><...
Benefits of microblogs <ul><ul><li>subscribers are really interested in what you have to say </li></ul></ul><ul><ul><li>yo...
Podcasting <ul><ul><li>a combination of audio and/or video that is made available for download via syndication </li></ul><...
Uses of podcasting <ul><ul><li>Informational content </li></ul></ul><ul><ul><li>promotional clips and interviews </li></ul...
Benefits of podcasting <ul><ul><li>reach a new audience by including another media option </li></ul></ul><ul><ul><li>audio...
Video/photo sharing <ul><ul><li>Tools that enable the upload and sharing of videos/images </li></ul></ul><ul><ul><li>Shari...
Uses of video/photo sharing <ul><ul><li>Break down barriers and disseminate information clearly </li></ul></ul><ul><ul><li...
<ul><ul><li>Entertaining and engaging </li></ul></ul><ul><ul><li>Organization updates </li></ul></ul><ul><ul><li>Visual Co...
Implementing social media within your organization
<ul><ul><li>Internal communications audit </li></ul></ul><ul><ul><li>Define user deeds </li></ul></ul><ul><ul><li>Set obje...
<ul><ul><li>Develop business case </li></ul></ul><ul><ul><li>Develop implementation plan </li></ul></ul><ul><ul><li>Identi...
<ul><li>Blog   </li></ul><ul><li>www.virtualeyesee.com /blog </li></ul><ul><li>Facebook   </li></ul><ul><li>http:// www.fa...
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Increasing Employee Engagement using Social Media

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"29 percent of employees are engaged, 54 percent are not engaged and 17 percent are actively disengaged”

An engaged employee has the same attitude, drive, passion and belief as the head of the organization

Social media can shorten the gap between the leaders of organizations and employees

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  • Transcript of "Increasing Employee Engagement using Social Media"

    1. 1. Using Social Media to Engage Employees Natasha D’Souza www.virtualeyesee.com
    2. 2. What is Employee Engagement?
    3. 3. “ a heightened emotional connection that an employee feels for their organization, that influences them to exert greater discretionary effort to their work ”
    4. 4. <ul><ul><li>Trust & Integrity </li></ul></ul><ul><ul><li>Nature of the Job </li></ul></ul><ul><ul><li>Career Growth Opportunities </li></ul></ul><ul><ul><li>Pride in the Organization </li></ul></ul><ul><ul><li>Coworkers </li></ul></ul><ul><ul><li>Employee development </li></ul></ul><ul><ul><li>Relationship with management </li></ul></ul>Key drivers
    5. 5. Research indicates that “29 percent of employees are engaged 54 percent are not engaged 17 percent are actively disengaged”
    6. 6. What is an engaged employee?
    7. 7. <ul><ul><li>Has the same </li></ul></ul><ul><ul><li>attitude </li></ul></ul><ul><ul><li>drive </li></ul></ul><ul><ul><li>passion </li></ul></ul><ul><ul><li>belief </li></ul></ul><ul><ul><li>as the head of the organization </li></ul></ul>An engaged employee
    8. 8. How can this be achieved?
    9. 9. <ul><ul><li>between leaders </li></ul></ul><ul><ul><li>and </li></ul></ul><ul><ul><li>employees </li></ul></ul>Better communication
    10. 10. <ul><ul><li>Leaders need to get closer to the employees </li></ul></ul><ul><ul><li>Employees need to get closer to Leaders </li></ul></ul>How
    11. 11. How can this gap be bridged?
    12. 12. <ul><ul><li>Email </li></ul></ul><ul><ul><li>IM (instant messaging) </li></ul></ul><ul><ul><li>Intranets </li></ul></ul><ul><ul><li>Portals </li></ul></ul>Technology
    13. 13. But we do use these…..
    14. 14. It’s not working…..
    15. 15. What else is out there?
    16. 16. Social Media
    17. 17. What’s that?
    18. 18. <ul><ul><li>content created by people using highly accessible and scalable publishing technologies </li></ul></ul><ul><ul><li>online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other </li></ul></ul>Social media is
    19. 19. <ul><ul><li>Enables collaboration </li></ul></ul><ul><ul><li>Better communication </li></ul></ul><ul><ul><li>Increases productivity </li></ul></ul><ul><ul><li>Increased participation </li></ul></ul>Social media
    20. 20. What is collaboration?
    21. 21. <ul><li>Collaboration is the shift from a </li></ul><ul><li>command and control culture </li></ul><ul><li>to a more democratic, inclusive style </li></ul><ul><li>where individuals and departments </li></ul><ul><li>work together productive, across </li></ul><ul><li>hierarchies, to achieve the same </li></ul><ul><li>end </li></ul>
    22. 22. <ul><li>Collaboration </li></ul><ul><li>between employees </li></ul>
    23. 23. <ul><li>unleashes ideas </li></ul><ul><li>launch initiatives that improve processes </li></ul>
    24. 24. <ul><ul><li>Also </li></ul></ul>
    25. 25. <ul><ul><li>easily across </li></ul></ul><ul><ul><li>functions </li></ul></ul><ul><ul><li>hierarchies </li></ul></ul><ul><ul><li>divisions </li></ul></ul><ul><ul><li>countries </li></ul></ul>Also Employees connect & communicate
    26. 26. <ul><ul><li>Leaders collaborate with employees </li></ul></ul><ul><ul><li>Employees collaborate with Leaders </li></ul></ul>Thus
    27. 27. <ul><li>enables </li></ul><ul><li>instant user participation </li></ul>Social media also
    28. 28. What are these social media technologies/tools?
    29. 29. <ul><ul><li>RSS </li></ul></ul><ul><ul><li>Bookmarking, tagging </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Microblogs </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><li>Video/photo sharing </li></ul></ul>Social Media Tools
    30. 30. RSS <ul><ul><li>Really Simple Syndication </li></ul></ul><ul><ul><li>used to publish updates for websites with blogs, news headlines, audio and video clips </li></ul></ul><ul><ul><li>Allows readers to easily stay informed by retrieving the latest updates from the sites they are interested in instead of having to got to each site </li></ul></ul><ul><ul><li>RSS is read using an &quot;RSS reader“ or a &quot;feed reader“ </li></ul></ul>
    31. 31. <ul><ul><li>Blogs, wikis etc.. are all RSS capable </li></ul></ul><ul><ul><li>Subscribe to topics that are of interest to the individual </li></ul></ul><ul><ul><li>Easy to stay updated on current events </li></ul></ul><ul><ul><li>News, headlines, market updates etc. </li></ul></ul>Uses of RSS
    32. 32. <ul><ul><li>Content generated is customized to employee needs </li></ul></ul><ul><ul><li>Micro-communities built within an organization </li></ul></ul><ul><ul><li>Like minded employees connect </li></ul></ul><ul><ul><li>Cuts down on unnecessary emails </li></ul></ul><ul><ul><li>Increases productivity </li></ul></ul>Benefits of RSS
    33. 33. Social bookmarking/tagging <ul><ul><li>Bookmark relevant content on the web </li></ul></ul><ul><ul><li>Share these bookmarks with other users </li></ul></ul><ul><ul><li>Vote/rate a particular piece of content </li></ul></ul><ul><ul><li>Comment on this piece </li></ul></ul><ul><ul><li>Using keywords to describe a piece fo information </li></ul></ul>
    34. 34. <ul><ul><li>Bookmarks are not on the browser but the web therefore making it easy to share information </li></ul></ul><ul><ul><li>Browse through the items based on categories/tagging </li></ul></ul><ul><ul><li>Search for relevant content </li></ul></ul><ul><ul><li>See what topics are currently relevant/popular </li></ul></ul><ul><ul><li>See vote/rating </li></ul></ul><ul><ul><li>See comments by others on this content </li></ul></ul><ul><ul><li>Bookmark relevant content </li></ul></ul><ul><ul><li>Tag relevant content </li></ul></ul>Uses of social bookmarking/tagging
    35. 35. <ul><ul><li>Corporate intelligence store within the organization </li></ul></ul><ul><ul><li>Stay current and relevant </li></ul></ul><ul><ul><li>Search for information easily/quickly for current information </li></ul></ul><ul><ul><li>Get a feel for what people think about a particular topic </li></ul></ul><ul><ul><li>Provide your expertise on this topic </li></ul></ul><ul><ul><li>Decreases search time by providing relevant/current information </li></ul></ul><ul><ul><li>Increases productivity </li></ul></ul>Benefits of Social Bookmarking/Tagging
    36. 36. <ul><ul><li>online grouping of individuals into specific groups </li></ul></ul><ul><ul><li>users have profiles that include photos/info. about them </li></ul></ul><ul><ul><li>information displayed is customizable by user and restricted by the site </li></ul></ul><ul><ul><li>connect with other users </li></ul></ul><ul><ul><li>groups </li></ul></ul><ul><ul><li>discussions </li></ul></ul><ul><ul><li>share videos/photos/files </li></ul></ul><ul><ul><li>customized applications </li></ul></ul><ul><ul><li>events </li></ul></ul>Social networks
    37. 37. Uses of social networks <ul><ul><li>organize events quickly and easily </li></ul></ul><ul><ul><li>internal directories with a personal touch </li></ul></ul><ul><ul><li>start discusions or ask for information </li></ul></ul><ul><ul><li>groups around a particular topic </li></ul></ul><ul><ul><li>recruiting tool </li></ul></ul><ul><ul><li>people will know who knows who knows what, and will know it faster </li></ul></ul>
    38. 38. Benefits of social networks <ul><ul><li>connect people and build relationships across boundaries of geography or discipline </li></ul></ul><ul><ul><li>provide an ongoing context for knowledge exchange </li></ul></ul><ul><ul><li>attune everyone in the organization to each other's needs </li></ul></ul><ul><ul><li>multiply intellectual capital by the power of social capital, reducing social friction and encouraging social cohesion </li></ul></ul><ul><ul><li>create a community memory for group deliberation and brainstorming that stimulates the capture of ideas and facilitates finding information when it is needed. </li></ul></ul><ul><ul><li>improve the way individuals think collectively – moving from knowledge-sharing to collective knowing. </li></ul></ul><ul><ul><li>attract and retain the best employees by providing access to social capital that is only available within the organization </li></ul></ul>
    39. 39. Blog <ul><ul><li>Blog is short for web log </li></ul></ul><ul><ul><li>displayed in reverse-chronological order </li></ul></ul><ul><ul><li>Images/video can be embedded into post </li></ul></ul><ul><ul><li>Posts can be tagged/categorized </li></ul></ul><ul><ul><li>RSS keeps followers up to date </li></ul></ul><ul><ul><li>Widgets for customization </li></ul></ul><ul><ul><li>Integration into existing CLF2.0 </li></ul></ul>
    40. 40. Uses of blogs <ul><ul><li>Ability to comment </li></ul></ul><ul><ul><li>Provide links and thoughts on topic </li></ul></ul><ul><ul><li>Some provide commentary or news on a particular subject </li></ul></ul><ul><ul><li>others function more as personal diaries </li></ul></ul><ul><ul><li>Customizable user interface </li></ul></ul><ul><ul><li>Leaders can provide their views and solicit employee input </li></ul></ul>
    41. 41. <ul><ul><li>Build a knowledge base </li></ul></ul><ul><ul><li>Shorten gap between leaders and employees </li></ul></ul><ul><ul><li>Gather valuable information </li></ul></ul><ul><ul><li>Employees have a mechanism to contribute their ideas/opinions </li></ul></ul><ul><ul><li>Easy for readers to identify hot topics </li></ul></ul>Benefits of blogs
    42. 42. <ul><ul><li>a document/website that can be edited by users </li></ul></ul><ul><ul><li>User permissions can be pre-determined </li></ul></ul><ul><ul><li>Living document </li></ul></ul><ul><ul><li>Previous edits are backed up </li></ul></ul><ul><ul><li>Easy to revert to previous versions </li></ul></ul><ul><ul><li>Customizable subscription to updates </li></ul></ul><ul><ul><li>Integration into existing CLF2.0 </li></ul></ul>Wiki
    43. 43. <ul><ul><li>Documents needing approvals </li></ul></ul><ul><ul><li>Development/delivery of policy documents </li></ul></ul><ul><ul><li>Organizing events </li></ul></ul><ul><ul><li>Manuals kept up to date </li></ul></ul><ul><ul><li>Knowledge base </li></ul></ul><ul><ul><li>Planning/organizing events </li></ul></ul><ul><ul><li>Collaborating on projects </li></ul></ul><ul><ul><li>Ability to comment </li></ul></ul><ul><ul><li>Customizable user interface </li></ul></ul>Uses of wikis
    44. 44. <ul><ul><li>Increases productivity </li></ul></ul><ul><ul><li>Cuts down on confusion of keeping track of documents in email </li></ul></ul><ul><ul><li>Instant feedback </li></ul></ul><ul><ul><li>Great for collaboration between geographically dispersed teams </li></ul></ul><ul><ul><li>Cuts down on unnecessary email </li></ul></ul>Benefits of wikis
    45. 45. <ul><ul><li>form of multimedia blogging </li></ul></ul><ul><ul><li>users send brief text updates </li></ul></ul><ul><ul><li>viewed by anyone or by a restricted group which can be chosen by the user </li></ul></ul><ul><ul><li>restricted to 140chars </li></ul></ul><ul><ul><li>search for relevant topics </li></ul></ul><ul><ul><li>RSS capability </li></ul></ul><ul><ul><li>share links </li></ul></ul>Microblogs
    46. 46. Uses of microblogs <ul><ul><li>share links </li></ul></ul><ul><ul><li>updates on events, meetings </li></ul></ul><ul><ul><li>say the most important thing in the fewest words possible </li></ul></ul><ul><ul><li>quick to read and write </li></ul></ul><ul><ul><li>provide instant alerts to new blog posts, or interesting articles </li></ul></ul><ul><ul><li>allows you to listen, and respond immediately </li></ul></ul>
    47. 47. Benefits of microblogs <ul><ul><li>subscribers are really interested in what you have to say </li></ul></ul><ul><ul><li>your subscribers will get to know you through the links you deliver and the comments you make </li></ul></ul><ul><ul><li>you can get to know people quickly and well </li></ul></ul><ul><ul><li>instant way to raise awareness </li></ul></ul>
    48. 48. Podcasting <ul><ul><li>a combination of audio and/or video that is made available for download via syndication </li></ul></ul><ul><ul><li>this syndication aspect of the delivery that separates a podcast from a file available for download </li></ul></ul><ul><ul><li>Subscribers can listen to podcasts through their computers, ipod, iTunes </li></ul></ul><ul><ul><li>allows individuals to produce their own shows quickly and easily </li></ul></ul><ul><ul><li>Users determine the time and place to listen to their shows </li></ul></ul>
    49. 49. Uses of podcasting <ul><ul><li>Informational content </li></ul></ul><ul><ul><li>promotional clips and interviews </li></ul></ul><ul><ul><li>Industry or organizational news, investor news and commentaries </li></ul></ul><ul><ul><li>Instructional informational materials </li></ul></ul><ul><ul><li>Respond to employee feedback and concerns </li></ul></ul>
    50. 50. Benefits of podcasting <ul><ul><li>reach a new audience by including another media option </li></ul></ul><ul><ul><li>audio podcasts allow a listener to multi-task, so they could end up listening to you on the way to work on while they browse the web </li></ul></ul><ul><ul><li>build a relationship with your listeners by putting a voice to you </li></ul></ul><ul><ul><li>highlight your authority by giving away useful information can highlight your expertise in your field and might make people more likely to trust you in future </li></ul></ul>
    51. 51. Video/photo sharing <ul><ul><li>Tools that enable the upload and sharing of videos/images </li></ul></ul><ul><ul><li>Sharing of ideas through videos/photos </li></ul></ul><ul><ul><li>Easy to create via webcams, mobile phones </li></ul></ul><ul><ul><li>Easy to imbed within blogs, wikis, microblogs </li></ul></ul>
    52. 52. Uses of video/photo sharing <ul><ul><li>Break down barriers and disseminate information clearly </li></ul></ul><ul><ul><li>Easy to produce via webcams, mobile phones </li></ul></ul><ul><ul><li>Share ideas through these media </li></ul></ul><ul><ul><li>Can respond to an update with a video/image </li></ul></ul>
    53. 53. <ul><ul><li>Entertaining and engaging </li></ul></ul><ul><ul><li>Organization updates </li></ul></ul><ul><ul><li>Visual Corporate history </li></ul></ul><ul><ul><li>Most likely to get your message across to your employees </li></ul></ul><ul><ul><li>Create micro-communities around a topic/discussion </li></ul></ul>Benefits of video/photo sharing
    54. 54. Implementing social media within your organization
    55. 55. <ul><ul><li>Internal communications audit </li></ul></ul><ul><ul><li>Define user deeds </li></ul></ul><ul><ul><li>Set objectives </li></ul></ul><ul><ul><li>Ensure alignment with existing communications strategies </li></ul></ul><ul><ul><li>Evaluate existing technologies </li></ul></ul><ul><ul><li>Establish a budget </li></ul></ul>Implementation Steps
    56. 56. <ul><ul><li>Develop business case </li></ul></ul><ul><ul><li>Develop implementation plan </li></ul></ul><ul><ul><li>Identify champions </li></ul></ul><ul><ul><li>Develop a social media policy </li></ul></ul><ul><ul><li>Launch Pilot project </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Measure </li></ul></ul>Implementation Steps
    57. 57. <ul><li>Blog </li></ul><ul><li>www.virtualeyesee.com /blog </li></ul><ul><li>Facebook </li></ul><ul><li>http:// www.facebook.com/VirtualEyeSee </li></ul><ul><li>@VirtualEyeSee </li></ul><ul><li>LinkedIn </li></ul><ul><li>http:// www.linkedin.com/in/natashadsouzadotcom </li></ul><ul><li>613 - 327- 4410 </li></ul>Contact
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