Using Social Media to Engage Employees Natasha D’Souza www.virtualeyesee.com

What is Employee Engagement?

“ a heightened emotional connection that an employee feels for their organization, that influences them to exert greater discretionary effort to their work ”

Trust & Integrity Nature of the Job Career Growth Opportunities Pride in the Organization Coworkers Employee development Relationship with management Key drivers

Trust & Integrity

Nature of the Job

Career Growth Opportunities

Pride in the Organization

Coworkers

Employee development

Relationship with management

Research indicates that “29 percent of employees are engaged 54 percent are not engaged 17 percent are actively disengaged”

What is an engaged employee?

Has the same attitude drive passion belief as the head of the organization An engaged employee

Has the same

attitude

drive

passion

belief

as the head of the organization

How can this be achieved?

between leaders and employees Better communication

between leaders

and

employees

Leaders need to get closer to the employees Employees need to get closer to Leaders How

Leaders need to get closer to the employees

Employees need to get closer to Leaders

How can this gap be bridged?

Email IM (instant messaging) Intranets Portals Technology

Email

IM (instant messaging)

Intranets

Portals

But we do use these…..

It’s not working…..

What else is out there?

Social Media

What’s that?

content created by people using highly accessible and scalable publishing technologies online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other Social media is

content created by people using highly accessible and scalable publishing technologies

online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other

Enables collaboration Better communication Increases productivity Increased participation Social media

Enables collaboration

Better communication

Increases productivity

Increased participation

What is collaboration?

Collaboration is the shift from a command and control culture to a more democratic, inclusive style where individuals and departments work together productive, across hierarchies, to achieve the same end

Collaboration is the shift from a

command and control culture

to a more democratic, inclusive style

where individuals and departments

work together productive, across

hierarchies, to achieve the same

end

Collaboration between employees

Collaboration

between employees

unleashes ideas launch initiatives that improve processes

unleashes ideas

launch initiatives that improve processes

Also

Also

easily across functions hierarchies divisions countries Also Employees connect & communicate

easily across

functions

hierarchies

divisions

countries

Leaders collaborate with employees Employees collaborate with Leaders Thus

Leaders collaborate with employees

Employees collaborate with Leaders

enables instant user participation Social media also

enables

instant user participation

What are these social media technologies/tools?

RSS Bookmarking, tagging Social Networks Blogs Wikis Microblogs Podcasting Video/photo sharing Social Media Tools

RSS

Bookmarking, tagging

Social Networks

Blogs

Wikis

Microblogs

Podcasting

Video/photo sharing

RSS Really Simple Syndication used to publish updates for websites with blogs, news headlines, audio and video clips Allows readers to easily stay informed by retrieving the latest updates from the sites they are interested in instead of having to got to each site RSS is read using an "RSS reader“ or a "feed reader“

Really Simple Syndication

used to publish updates for websites with blogs, news headlines, audio and video clips

Allows readers to easily stay informed by retrieving the latest updates from the sites they are interested in instead of having to got to each site

RSS is read using an "RSS reader“ or a "feed reader“

Blogs, wikis etc.. are all RSS capable Subscribe to topics that are of interest to the individual Easy to stay updated on current events News, headlines, market updates etc. Uses of RSS

Blogs, wikis etc.. are all RSS capable

Subscribe to topics that are of interest to the individual

Easy to stay updated on current events

News, headlines, market updates etc.

Content generated is customized to employee needs Micro-communities built within an organization Like minded employees connect Cuts down on unnecessary emails Increases productivity Benefits of RSS

Content generated is customized to employee needs

Micro-communities built within an organization

Like minded employees connect

Cuts down on unnecessary emails

Increases productivity

Social bookmarking/tagging Bookmark relevant content on the web Share these bookmarks with other users Vote/rate a particular piece of content Comment on this piece Using keywords to describe a piece fo information

Bookmark relevant content on the web

Share these bookmarks with other users

Vote/rate a particular piece of content

Comment on this piece

Using keywords to describe a piece fo information

Bookmarks are not on the browser but the web therefore making it easy to share information Browse through the items based on categories/tagging Search for relevant content See what topics are currently relevant/popular See vote/rating See comments by others on this content Bookmark relevant content Tag relevant content Uses of social bookmarking/tagging

Bookmarks are not on the browser but the web therefore making it easy to share information

Browse through the items based on categories/tagging

Search for relevant content

See what topics are currently relevant/popular

See vote/rating

See comments by others on this content

Bookmark relevant content

Tag relevant content

Corporate intelligence store within the organization Stay current and relevant Search for information easily/quickly for current information Get a feel for what people think about a particular topic Provide your expertise on this topic Decreases search time by providing relevant/current information Increases productivity Benefits of Social Bookmarking/Tagging

Corporate intelligence store within the organization

Stay current and relevant

Search for information easily/quickly for current information

Get a feel for what people think about a particular topic

Provide your expertise on this topic

Decreases search time by providing relevant/current information

Increases productivity

online grouping of individuals into specific groups users have profiles that include photos/info. about them information displayed is customizable by user and restricted by the site connect with other users groups discussions share videos/photos/files customized applications events Social networks

online grouping of individuals into specific groups

users have profiles that include photos/info. about them

information displayed is customizable by user and restricted by the site

connect with other users

groups

discussions

share videos/photos/files

customized applications

events

Uses of social networks organize events quickly and easily internal directories with a personal touch start discusions or ask for information groups around a particular topic recruiting tool people will know who knows who knows what, and will know it faster

organize events quickly and easily

internal directories with a personal touch

start discusions or ask for information

groups around a particular topic

recruiting tool

people will know who knows who knows what, and will know it faster

Benefits of social networks connect people and build relationships across boundaries of geography or discipline provide an ongoing context for knowledge exchange attune everyone in the organization to each other's needs multiply intellectual capital by the power of social capital, reducing social friction and encouraging social cohesion create a community memory for group deliberation and brainstorming that stimulates the capture of ideas and facilitates finding information when it is needed. improve the way individuals think collectively – moving from knowledge-sharing to collective knowing. attract and retain the best employees by providing access to social capital that is only available within the organization

connect people and build relationships across boundaries of geography or discipline

provide an ongoing context for knowledge exchange

attune everyone in the organization to each other's needs

multiply intellectual capital by the power of social capital, reducing social friction and encouraging social cohesion

create a community memory for group deliberation and brainstorming that stimulates the capture of ideas and facilitates finding information when it is needed.

improve the way individuals think collectively – moving from knowledge-sharing to collective knowing.

attract and retain the best employees by providing access to social capital that is only available within the organization

Blog Blog is short for web log displayed in reverse-chronological order Images/video can be embedded into post Posts can be tagged/categorized RSS keeps followers up to date Widgets for customization Integration into existing CLF2.0

Blog is short for web log

displayed in reverse-chronological order

Images/video can be embedded into post

Posts can be tagged/categorized

RSS keeps followers up to date

Widgets for customization

Integration into existing CLF2.0

Uses of blogs Ability to comment Provide links and thoughts on topic Some provide commentary or news on a particular subject others function more as personal diaries Customizable user interface Leaders can provide their views and solicit employee input

Ability to comment

Provide links and thoughts on topic

Some provide commentary or news on a particular subject

others function more as personal diaries

Customizable user interface

Leaders can provide their views and solicit employee input

Build a knowledge base Shorten gap between leaders and employees Gather valuable information Employees have a mechanism to contribute their ideas/opinions Easy for readers to identify hot topics Benefits of blogs

Build a knowledge base

Shorten gap between leaders and employees

Gather valuable information

Employees have a mechanism to contribute their ideas/opinions

Easy for readers to identify hot topics

a document/website that can be edited by users User permissions can be pre-determined Living document Previous edits are backed up Easy to revert to previous versions Customizable subscription to updates Integration into existing CLF2.0 Wiki

a document/website that can be edited by users

User permissions can be pre-determined

Living document

Previous edits are backed up

Easy to revert to previous versions

Customizable subscription to updates

Integration into existing CLF2.0

Documents needing approvals Development/delivery of policy documents Organizing events Manuals kept up to date Knowledge base Planning/organizing events Collaborating on projects Ability to comment Customizable user interface Uses of wikis

Documents needing approvals

Development/delivery of policy documents

Organizing events

Manuals kept up to date

Knowledge base

Planning/organizing events

Collaborating on projects

Ability to comment

Customizable user interface

Increases productivity Cuts down on confusion of keeping track of documents in email Instant feedback Great for collaboration between geographically dispersed teams Cuts down on unnecessary email Benefits of wikis

Increases productivity

Cuts down on confusion of keeping track of documents in email

Instant feedback

Great for collaboration between geographically dispersed teams

Cuts down on unnecessary email

form of multimedia blogging users send brief text updates viewed by anyone or by a restricted group which can be chosen by the user restricted to 140chars search for relevant topics RSS capability share links Microblogs

form of multimedia blogging

users send brief text updates

viewed by anyone or by a restricted group which can be chosen by the user

restricted to 140chars

search for relevant topics

RSS capability

share links

Uses of microblogs share links updates on events, meetings say the most important thing in the fewest words possible quick to read and write provide instant alerts to new blog posts, or interesting articles allows you to listen, and respond immediately

share links

updates on events, meetings

say the most important thing in the fewest words possible

quick to read and write

provide instant alerts to new blog posts, or interesting articles

allows you to listen, and respond immediately

Benefits of microblogs subscribers are really interested in what you have to say your subscribers will get to know you through the links you deliver and the comments you make you can get to know people quickly and well instant way to raise awareness

subscribers are really interested in what you have to say

your subscribers will get to know you through the links you deliver and the comments you make

you can get to know people quickly and well

instant way to raise awareness

Podcasting a combination of audio and/or video that is made available for download via syndication this syndication aspect of the delivery that separates a podcast from a file available for download Subscribers can listen to podcasts through their computers, ipod, iTunes allows individuals to produce their own shows quickly and easily Users determine the time and place to listen to their shows

a combination of audio and/or video that is made available for download via syndication

this syndication aspect of the delivery that separates a podcast from a file available for download

Subscribers can listen to podcasts through their computers, ipod, iTunes

allows individuals to produce their own shows quickly and easily

Users determine the time and place to listen to their shows

Uses of podcasting Informational content promotional clips and interviews Industry or organizational news, investor news and commentaries Instructional informational materials Respond to employee feedback and concerns

Informational content

promotional clips and interviews

Industry or organizational news, investor news and commentaries

Instructional informational materials

Respond to employee feedback and concerns

Benefits of podcasting reach a new audience by including another media option audio podcasts allow a listener to multi-task, so they could end up listening to you on the way to work on while they browse the web build a relationship with your listeners by putting a voice to you highlight your authority by giving away useful information can highlight your expertise in your field and might make people more likely to trust you in future

reach a new audience by including another media option

audio podcasts allow a listener to multi-task, so they could end up listening to you on the way to work on while they browse the web

build a relationship with your listeners by putting a voice to you

highlight your authority by giving away useful information can highlight your expertise in your field and might make people more likely to trust you in future

Video/photo sharing Tools that enable the upload and sharing of videos/images Sharing of ideas through videos/photos Easy to create via webcams, mobile phones Easy to imbed within blogs, wikis, microblogs

Tools that enable the upload and sharing of videos/images

Sharing of ideas through videos/photos

Easy to create via webcams, mobile phones

Easy to imbed within blogs, wikis, microblogs

Uses of video/photo sharing Break down barriers and disseminate information clearly Easy to produce via webcams, mobile phones Share ideas through these media Can respond to an update with a video/image

Break down barriers and disseminate information clearly

Easy to produce via webcams, mobile phones

Share ideas through these media

Can respond to an update with a video/image

Entertaining and engaging Organization updates Visual Corporate history Most likely to get your message across to your employees Create micro-communities around a topic/discussion Benefits of video/photo sharing

Entertaining and engaging

Organization updates

Visual Corporate history

Most likely to get your message across to your employees

Create micro-communities around a topic/discussion

Implementing social media within your organization

Internal communications audit Define user deeds Set objectives Ensure alignment with existing communications strategies Evaluate existing technologies Establish a budget Implementation Steps

Internal communications audit

Define user deeds

Set objectives

Ensure alignment with existing communications strategies

Evaluate existing technologies

Establish a budget

Develop business case Develop implementation plan Identify champions Develop a social media policy Launch Pilot project Training Measure Implementation Steps

Develop business case

Develop implementation plan

Identify champions

Develop a social media policy

Launch Pilot project

Training

Measure

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www.virtualeyesee.com /blog

Facebook

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@VirtualEyeSee

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