Social Media Marketing - Whopper Sacrifice

Social Media Marketing Whopper Sacrifice Natasha D’Souza www.virtualeyesee.com

Whopper Sacrifice Confidential

What would you do for a free WHOPPER?

“ What would you do for a free WHOPPER®? Would you insult an elected official? Would you do a naked handstand? Would you go so far as to turn your back on friendship? Install WHOPPER® Sacrifice on your Facebook profile and we'll reward you with a free flame-broiled WHOPPER® Sandwich when you sacrifice 10 of your friends*”

Confidential

Whopper Sacrifice Application Confidential Flickr ubermore

De-friend 10 friends Confidential Flickr ubermore

One more to go Confidential Flickr ubermore

Well Done Confidential Flickr ubermore

Your Burger is on it’s way Confidential Flickr flow14

Wall Confidential Flickr magerleagues

http://www.whoppersacrifice.com / Confidential

I traded Michael for 1/0 th of a Whopper Confidential See Video

Details of Ad. campaign Confidential

Facebook Application

No other promotion used

After 2 days traditional media picked up on this, stats hit the roof

Pulled campaign within 9 days

used by 82,000 people to delete over 230,000 friends

Goal 25k coupons, 23k coupons used

App. developed by Refresh Partners and Crispin Porter

Conversations Confidential Flickr Mike Monteiro

January 9 th 2009 Confidential Katherine Glover “ I think it’s pretty hilarious and brilliant. The idea is so ridiculous that people hear about it and immediately want to tell someone else, whether or not they participate. My Facebook friends have been joking around about sacrificing each other all day. And you don’t actually need to make your friends hate you; the loophole is obvious. You de-friend ten people, entertain them with the “So-and-so has de-friended you for a free Whopper” notification, get your Whopper coupon, and then add your Facebook friends back the next day. (Roy Pereira at Refresh Partners , one of the companies behind the Whopper Sacrifice campaign, confirmed in an email today that “users can always ‘refriend’ their sacrificed users.” But, he warned, “they won’t be able to ’sacrifice’ those friends again (ever).” A moot point, since users are limited to one free Whopper Sacrifice coupon anyway.) I’d be willing to bet that some users will go with some of those same de-friended, re-friended friends to cash in their coupons at Burger King, where they’ll also spend money on fries and a drink to go along with their free Whoppers. Others won’t play the game, but they’ll still tell people how stupid it is or write about it on their blog , thus giving Burger King free publicity. Either way, Burger King wins.”

Twitter Confidential Katherine Glover

Conclusion Confidential