LinkedIn - an essential part of a job seekers toolkit


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If you can't be found on Google you are nobody.......
Using LInkedIn to brand yourself online, build community, engage with this community, establish yourself as a subject matter expert and most importantly be found by Google. All of this for FREE.

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LinkedIn - an essential part of a job seekers toolkit

  1. 1. LinkedIn an essential part of a job seekers toolkit Natasha D’Souza September 8 th 2009
  2. 2. <ul><ul><li>Personal Branding </li></ul></ul><ul><ul><li>Basics of an online profile </li></ul></ul><ul><ul><li>Building your community </li></ul></ul><ul><ul><li>Engaging with this community </li></ul></ul><ul><ul><li>How to get noticed </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul>Agenda
  3. 3. You are nobody if you can’t be Googled!
  4. 4. <ul><ul><li>Define yourself </li></ul></ul><ul><ul><li>Build this persona online </li></ul></ul><ul><ul><li>Share yourself with the world </li></ul></ul><ul><ul><li>Make it easy for people to find you </li></ul></ul><ul><ul><li>Keep your brand updated </li></ul></ul>Personal Branding
  5. 5. <ul><ul><li>Good, clear photo </li></ul></ul><ul><ul><li>Same photo for all online profiles </li></ul></ul><ul><ul><li>Relevant information available </li></ul></ul><ul><ul><li>Contact you </li></ul></ul>Personal Profile Basics
  6. 6. What are online communities?
  7. 7. <ul><ul><li>Social Bookmarks </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Microblogs </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Slideshare </li></ul></ul><ul><ul><li>Photo/video sharing </li></ul></ul>Online communities
  8. 8. <ul><ul><li>Set up your brand online </li></ul></ul><ul><ul><li>One online community is not enough </li></ul></ul><ul><ul><li>If short on time then share your bookmarks </li></ul></ul><ul><ul><li>Social networks a must </li></ul></ul><ul><ul><li>Blog if you are opinionated </li></ul></ul><ul><ul><li>Create relevant content </li></ul></ul>Building your community
  9. 9. <ul><ul><li>Share information </li></ul></ul><ul><ul><li>Give your thoughts, comments </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Answer questions </li></ul></ul><ul><ul><li>Respond to polls </li></ul></ul><ul><ul><li>Participate in discussions </li></ul></ul>Engaging with your community
  10. 10. <ul><ul><li>Participate regularly </li></ul></ul><ul><ul><li>Share under creative commons </li></ul></ul><ul><ul><li>Make it easy for people to find you </li></ul></ul><ul><ul><li>Build relationships </li></ul></ul><ul><ul><li>Be passionate </li></ul></ul><ul><ul><li>Be real </li></ul></ul>How to get noticed
  11. 11. LinkedIn
  12. 12. <ul><ul><li>Resume </li></ul></ul><ul><ul><li>Referrals </li></ul></ul><ul><ul><li>Activity </li></ul></ul><ul><ul><li>Expertise </li></ul></ul><ul><ul><li>Network </li></ul></ul><ul><ul><li>Relationship builder </li></ul></ul>Online aggregator
  13. 13. Personal Branding
  14. 14. <ul><ul><li>Profile should be 100% complete </li></ul></ul><ul><ul><li>Customize public profile URL </li></ul></ul>Profile
  15. 15. Building your community
  16. 16. Building your community
  17. 17. Engaging your community
  18. 18. Engaging your community
  19. 19. Getting Noticed
  20. 20. Applications <ul><ul><li>Reading list by Amazon </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li> Files </li></ul></ul><ul><ul><li>Presentation </li></ul></ul><ul><ul><li>Company Buzz </li></ul></ul><ul><ul><li>My Travel </li></ul></ul><ul><ul><li>Huddle Workspaces </li></ul></ul>
  21. 21. So what do I get out of this?
  22. 22. <ul><li>increase personal visibility </li></ul><ul><li>increase company visibility </li></ul><ul><li>improve connectability </li></ul><ul><li>referrals </li></ul><ul><li>improve Google Page Rank </li></ul><ul><li>enhance your search engine results. </li></ul><ul><li>perform blind, “reverse,” and company reference checks </li></ul><ul><li>increase the relevancy of your job search. </li></ul><ul><li>finding potential recruits </li></ul><ul><li>local marketing </li></ul><ul><li>community marketing </li></ul>Advantages
  23. 23. <ul><li>ask for advicescope out the competition, customers, partners, etc </li></ul><ul><li>take leadership roll in specific content areas (Re Groups) </li></ul><ul><li>reconnected with long-time colleagues </li></ul><ul><li>gauge the health of a company track startups </li></ul><ul><li>track Company Buzz </li></ul><ul><li>event Promotion </li></ul><ul><li>promoting your blog/Wordpress </li></ul><ul><li>crowd following at conferenceshiring (is this person a serial killer)follow industry news by hash tags </li></ul>More advantages
  24. 24. How to job hunt?
  25. 25. <ul><ul><li>Brand yourself </li></ul></ul><ul><ul><li>Create a complete profile </li></ul></ul><ul><ul><li>Build your community </li></ul></ul><ul><ul><li>Engage with this community </li></ul></ul><ul><ul><li>Make it easy for people to find you!! </li></ul></ul>Easy Steps
  26. 26. <ul><li>Blog </li></ul><ul><li> </li></ul><ul><li>Facebook </li></ul><ul><li> </li></ul><ul><li>Twitter </li></ul><ul><li>@VirtualEyeSee </li></ul><ul><li>LinkedIn </li></ul><ul><li>http:// </li></ul>Contact