LinkedIn - an essential part of a job seekers toolkit

LinkedIn an essential part of a job seekers toolkit Natasha D’Souza www.virtualeyesee.com September 8 th 2009

Personal Branding
Basics of an online profile
Building your community
Engaging with this community
How to get noticed
LinkedIn
Agenda

You are nobody if you can’t be Googled!

Define yourself
Build this persona online
Share yourself with the world
Make it easy for people to find you
Keep your brand updated
Personal Branding

Good, clear photo
Same photo for all online profiles
Relevant information available
Contact you
Personal Profile Basics

What are online communities?

Social Bookmarks
Social Networks
Microblogs
Blogs
Wikis
Slideshare
Photo/video sharing
Online communities

Set up your brand online
One online community is not enough
If short on time then share your bookmarks
Social networks a must
Blog if you are opinionated
Create relevant content

Share information
Give your thoughts, comments
Ask questions
Answer questions
Respond to polls
Participate in discussions
Engaging with your community

Participate regularly
Share under creative commons
Make it easy for people to find you
Build relationships
Be passionate
Be real
How to get noticed

Resume
Referrals
Activity
Expertise
Network
Relationship builder
Online aggregator

Personal Branding

Profile should be 100% complete
Customize public profile URL
Profile

Engaging your community

Getting Noticed

Applications
Reading list by Amazon
Polls
Blogs
Gox.net Files
Presentation
Company Buzz
My Travel
Huddle Workspaces

So what do I get out of this?

increase personal visibility
increase company visibility
improve connectability
referrals
improve Google Page Rank
enhance your search engine results.
perform blind, “reverse,” and company reference checks
increase the relevancy of your job search.
finding potential recruits
local marketing
community marketing
Advantages

ask for advicescope out the competition, customers, partners, etc
take leadership roll in specific content areas (Re Groups)
reconnected with long-time colleagues
gauge the health of a company track startups
track Company Buzz
event Promotion
promoting your blog/Wordpress
crowd following at conferenceshiring (is this person a serial killer)follow industry news by hash tags
More advantages

How to job hunt?

Brand yourself
Create a complete profile
Build your community
Engage with this community
Make it easy for people to find you!!
Easy Steps

Blog
www.virtualeyesee.com/blog
Facebook
http://en-gb.facebook.com/pages/Virtual-EyeSee/36774699796
Twitter
@VirtualEyeSee
LinkedIn
http:// www.linkedin.com/in/natashadsouzadotcom
Contact

LinkedIn - an essential part of a job seekers toolkit

by Virtual EyeSee on Sep 08, 2009

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LinkedIn - an essential part of a job seekers toolkit — Presentation Transcript

http://www.virtualeyesee.com	48
http://www.slideshare.net	2