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MHTA Spring Conference Breakout Session: A panel discussion hosted by Virteva, Microsoft, VMWare and Citrix - "Private & Public Cloud Strategies"

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  • User at a glance can see all the resources s/he is currently consuming, their current status and also get alerted on critical events related to his resources.
  • Cloud is the foundation to providing the applications, services
  • Also build a lean stack (server, storage, hypervisor, orchestrator)
  • The purpose of each is simple to defineIT …..Business ….So for IT is comes down to two disciplines Provisioning (supply of IT services) and the economics of doing soAnd for business finding and sustaining value====================ProvisioningDev & test, Apps & Ops, Delivering on-time, to need, within budget, meeting user expectations and changing IT landscape, providing a consistent experience …EconomyGetting the most out of finite resources, optimize costs by reducing and avoiding spending, make costs transparent, govern investments, help make right investment decisions, increase utilization,improve performance and returns …Value/InnovationHow is Cloud creating something new, or improved an existing business situationFinancial performance (shareholder value) is driven by the company’s “value proposition” of its products and services. IT is part of that proposition, it’s part of the customer experience. Cloud offers new sources of revenue, Value today can be lost tomorrow … hence need to be agileAgilityTo adapt and change, quickly, effectively, sense and respond, sustain value, continuity, no disruption ….
  • The link between IT and end-users is applications. Existing applications, new applications that will be developed to support new business value, and the increasing emergence of SaaS apps in the business.<click>And these applications will be sourced from existing datacenters, as well as from external cloud services.<click>And of course end users will access these applications from a growing variety of devices. This creates the new IT landscape that must be addressed in the new world of cloud computing. An approach based on cloud computing promises new benefits to the business:<click> A more flexible, and efficient infrastructure upon which the journey to IT agility will begin. <click>A new generation of enterprise applications, that will represent the convergence of the type of end-user experience we see in the consumer world, with the requirements of the enterprise.<click>And finally, a more empowered mobile workforce, that doesn’t compromise the security of corporate assets and data.
  • Every one of our customers has existing applications, running in existing datacenters, that represents significant investments and ongoing value. The first thing we are doing with these customers, is helping them stand-up a Private Cloud, to get the most efficiency and agility out of their existing assets. And this can be done in a pragmatic, evolutionary way. We have over 250,000 customers worldwide that are already on this path, because they are leveraging vSphere to virtualize the entire fabric of the datacenter, including CPU & memory, storage, and networking. And because they are using vSphere, they get built-in high-availability, and automated, dynamic resource scheduling to give them the cloud attributes of elastic, pooled capacity. <click>With virtualization in place, the independent silos are broken down, enabling us to automate many of the mundane, repetitive administration tasks with our vCenter management suite, further decreasing opex in the datacenter.
  • Another attractive benefit of cloud computing is the notion of on-demand, self-service, which contributes to increased customer satisfaction and business agility. This notion is just as important in the Private Cloud, but needs to be done in a way that conforms to IT security policies.<click>Businesses are made-up of multiple organizations, such as our example here with both Marketing and Finance. Each organization has members, or users, with respective security policies, as defined in corporate identity management systems. <click>With vCloud Director, IT organizations can define catalogs of pre-defined IT services, that can be accessed through a self-service portal, and deployed to pre-configured logical datacenters, or Virtual Datacenters as we refer to them, that represent committed SLA’s to the organization. And with our Chargeback module, IT can set-up pay-for-use models for each organization, dependent on their virtual datacenter and actual usage parameters.
  • These steps are what transform existing datacenters, into cost-effective, flexible Private Cloud environments. That is the focus of VMware’s Cloud Infrastructure solutions, covering all aspects of infrastructure, including security and management.
  • The real value in cloud computing is when all boundaries are flexible, to enable cross-cloud federation and coordination. This is what gives customers maximum choice and flexibility in how to streamline costs and improve agility. Our belief is that cloud computing implies a ubiquitous model for interoperability between multiple clouds, both within and outside the enterprise. We refer to this as Open Cloud Computing, which we are fully committed to.<click>This is why VMware is working with so many public cloud service providers, as part of our vCloud program, to create compatible cloud environments for application mobility.<click>In particular, we are working with a handful of service providers to create a secure, enterprise-class cloud service, that uses a common service-level management model based on vCloud Director, and a common security model based on vShield, to extend the trust boundary of the enterprise into these public cloud services, and enable the safe, secure mobility of application workloads between the environments. <click>This class of service is referred to as the VMware vCloud Datacenter Service, and ensures a common platform, management model, and security model, to create the ultimate secure hybrid cloud environment. With vCloud, open cloud computing moves from being a technology discussion, to a business decision!
  • Login screen; looks the same for both admins and users, but has a different URL and login name/passwordCool animations 
  • 0. This is the home landing pageClick add to add a vApp from the catalogueSelect the template (in this case we do #2, montecarlo)Click next to select properties. Note that we have cut out a few of the property options
  • Select the properties of the vm:The nameVM configuration detailsNetworkingClick finish
  • vApp will spin up. Click on OPEN when it is done loaded and says “Stopped”
  • This is a view of all the VMs
  • If cloud is about reducing complexity in the datacenter, cutting costs, and increasing agility, no other vendor has ever successfully delivered on all three of these in such a profound way as VMware.” No other vendor has delivered as much impact as VMware. VMware has already delivered reduced complexity, cost, and agilitySo who do you really believe can deliver this with cloud? The big 4? What have they given you? Have you automated your way to a cloud over the past 10 years? What’s new?

    2. 2. 2
    3. 3. Red = 2010 Expectations Private Cloud Green = 2011 Clouds Computing Cloud High Computing Private Clouds Expectations SaaS SaaS Low Time4
    4. 4. •Service Catalog •Charge-back or Show-back •Access Control •Hybrid •Scalable5
    5. 5. 6
    6. 6. 7
    7. 7. 8
    8. 8. Server Cloud Virtualization++ • • 10x more scaleable 2-5x lower cost • 100% more openBuilt for traditional enterprise Designed around big data, massiveapps & client-server compute scale & next-gen apps• Enterprise arch for 100s of hosts • Cloud architecture for 1000s of• Scale-up (server clusters) hosts• Apps assume reliability • Scale-out (multi-site server farms)• IT Mgmt-centric [1:Dozens] • Apps assume failure• Proprietary vendor stack • Autonomic [1:1,000‟s] • Open, value-added stack Enterprises should, and …but adoption of new cloud will, make SV more cloud-like… architecture is the future
    9. 9. SPOwner | Operator Server „Data-as-a- Citrix-powered Service‟ Clouds Virtualization „WaaS‟ clouds clouds [example XenDesktop ++ Dev/Test customers] XenApp cloudsIT Horizontal Vertical Cloud Design General Purpose Special Purpose
    10. 10. NetScaler CloudBridge ESX Hyper-V XenServer KVM OVM VIRTUALIZATION Compute Network Storage
    11. 11. NetScaler CloudStack CloudBridge ESX Hyper-V XenServer KVM OVM VIRTUALIZATION Compute Network Storage
    13. 13. • Secure, multi-tenant platform – Hypervisor agnostic – Massively scalable, secure and open – Self service portal – Amazon and CloudStack API support – CloudStack is 100% Open Source• Implemented today to run clouds over 20,000 servers• CloudStack momentum – Over 100,000 downloads of CloudStack through 2011 – Over 10,000 community members in
    14. 14. Create Custom Virtual Machines via Service Offerings Select Operating System • Windows, Linux Select Compute Offering • CPU & RAM Select Data Disk Offering • Volume Size Select Network Offering • Network & Services Create VM
    15. 15. Dashboard Provides Overview of Consumed Resources• Running, Stopped & Total VMs• Public IPs• Private networks• Latest Events
    16. 16. Case Study: Zynga Web-scale/hybrid cloud example• Originally 100% on Amazon EC2, Zynga recently built zCloud - their own private cloud – Manages both zCloud and AWS workloads through a single pane of glass – zCloud runs predictable workloads; mature games or prototypes – zCloud has multiple availability zones with data centers on the east and west coasts of the US• zCloud went from concept to product in <6 months by using CloudStack + RightScale• Already in deployment with 10’s of thousands of physical nodes, it takes 22 minutes to provision and add 100 hosts to their cloud
    17. 17. Public Clouds Zone 3 Zone 1 Private CloudPrivate Cloud Zone 2 Private Cloud
    18. 18. How will a Private Cloud affect my current IT Services model andIT’s relationship with the business? – Cloud capabilities allow IT to adopt a greater degree of “service provider” model and relationship with the business – Flexible, measureable, on-demand, low-friction way to provide computing resources and services for customers
    19. 19. If it’s “All about the App” – how does your Private Cloud enable astronger relationship with line-of-business applications?
    20. 20. Workforce Leverage Self Service Remove IT as a delivery critical path Management Reduce IT operational costs Automation Workload Consistent application and service deployment Standardization Usage Metering Visibility into user and line of business usageCapital Leverage Centralized Manage complete infrastructure, regardless of Management scale Smarter Virtualization Drive reduced capital requirements
    21. 21. What are the 3 most common pitfalls that get in the way of PrivateCloud adoption and how can they be addressed? – Limited knowledge of cloud, solutions, and practices – Unclear understanding of customers’ needs and the desired user experience – Lack of strategy, implementation/migration plan
    22. 22. Building Private and Hybrid Cloud Solutions Powered by VMware Paul Jacobsen April 25th, 2012Customer Presentation
    23. 23. The Business has Strict Demands of IT“As the CIO, I provide Cloud services enable “As the CEO, it’s my business with the Through Cloud I am new and improved responsibility to create services Supplier to cost effectively it able business models so that Consumer whilst being sustainable valueneeds, when it needs provision IT services to I can maximize windows responsive to a dynamicit, within my resource my business customers – of opportunity – market, changing constraints.” others will if I don’t! before others do! workforce, and business environment.” Efficiency Agility Govern costs, get best from resources IT as a Service Anticipate and respond to change Competitive Advantage Competitive Advantage Right Service at Right Price Right Capability at Right Time 29
    24. 24. Cloud is Changing the New IT Landscape… Re-think End-User Computing The Challenge for IT: Modernize Application Development Weave all this together Existing Apps New Enterprise Apps SaaS Apps into a cohesive, secure, compliant whole Evolve the Infrastructure Existing Datacenters Public Cloud Services30
    25. 25. Evolve Your Existing Datacenter to a Private Cloud Leverage virtualization to transform physical silos into elastic, virtual capacity Increase automation thru built-in policy-driven management Move from static, physical security to dynamic, embedded security Compute Storage Network31
    26. 26. Evolve Your Existing Datacenter to a Private Cloud Leverage virtualization to transform physical silos into elastic, virtual capacity Increase automation thru built-in policy-driven management Move from static, physical security to dynamic, embedded security Enable secure, self-service to pre-defined IT services, with pay-for-use Organization: Marketing Organization: Finance Users & Policies Organization VDCs Catalogs Users & Policies Organization VDCs Catalogs Compute Storage USE Network $7532
    27. 27. Evolve Your Existing Datacenter to a Private Cloud Organization: Marketing Organization: Finance Users & Policies Organization VDCs Catalogs Users & Policies Organization VDCs Catalogs Private Cloud Cloud Infrastructure Compute Automation Management Integrated Compute Storage Networking Storage Security USE Network $7533
    28. 28. Only VMware Offers the Best of Both Worlds with Hybrid Cloud Apps Apps  Common platform  Common management  Common security vCloud Private Cloud VMware Service Provider Enterprise Hybrid Cloud Security Cloud Infrastructure Cloud Infrastructure Management Cloud Computing Moves from a Technology Discussion to a Business Decision34
    29. 29. VMware vCloud Initiative VMware Delivers This Today with vCloud35
    30. 30. user****** Connecting…
    31. 31. Monte Carlo vApp
    32. 32. VM created in seconds with a friendly user experience
    33. 33. VMware is the Leader in Enterprise Hybrid Cloud Infrastructures VMware is the leader VMware offers the products and in the cloud platform services to build a hybrid cloud “Virtualization is a Private Cloud Public Cloud Co-Branded vCloud Services modernization Cloud Consumption vCloud vCloud Datacenter Security & performance catalyst and Operations and Management vCenter Portability for enterprises unlocks cloud Cross-Cloud Standards vCloud API Open Virtualization Format vCloud Express Rapid credit-card payment for developers computing.” Security and Compliance vShield Cross-Cloud Management vCloud Connector vCloud Powered Broad array of Virtualization VMware-compatible clouds vSphere for any business need Gartner, May 2011 VMware powers the industry‟s VMware has the expertise largest cloud ecosystem and services to build clouds vCenter Chargeback vCloud API vClo ud vCD API Port al vCenter Chargeback Web End Interface VMware vCloud User s v vCe C nter D Char geba Director Security VMware vCloud Director D ck VMware vCloud Director a Data t base a b a s vCenter Chargeback Server VMware vCloud Hardening Guide e WHITEPAPER Director Security LDA P vCe nter VMware vCloud Guide Hardening Data vCenter Server base WHITEPAPER vShield Manager w/ Edge Net work vShield s Manager and vCenter vShield Edge Chargeback Collectors Virtual Appliances (vCenter, vCD, vSE) ESX/ESXi Hosts Architecture VMware vSphere 4 Enterprise Plus Data store s Tool Kit41
    34. 34. Why Choose VMware?1. How will a Private Cloud effect my current IT Services model and IT‟s relationship with the business?VMware: A Private cloud will deliver business agility so IT can respond and deliver!2. If it‟s “All about the App” – how does your Private Cloud enable a stronger relationship with the line-of-business applications?VMware: You break down the application silos with virtual data centers enabling applications to be deployed from a self-service catalog.3. What are the cost implications of a Private Cloud? Where will I see efficiences?VMware: IT simplification = less hardware (CAPEX savings), more strategic investments (business growth), and staff focused on value add projects4. What are the 3 most common pitfalls that get in the way of Private Cloud adopting and how can they be addressed?VMware: Resistance to Change, Executive Sponsorship, Security Concerns 42
    35. 35. • 495 million active users worldwide • Integrated Social Media• >3 billion searches/month • Worldwide Voice/Video/Chat• 30% market share <24 months• Dynamic decision engine • 45 million users worldwide • Dynamic content delivery • ID management
    36. 36. All About Cross-Platform Foundation for Cloud Onthe App From the the Future Your Terms Metal Up
    37. 37. Uncoordinated, ma Fully automated nual infrastructure management, dynami c resource usage, business- linked SLAsDatacenter servicesClient servicesIdentity and security servicesIT process and compliance
    38. 38. Configure App Controller Orchestrator Deploy Virtual Machine Manager Service Service Operations Manager Model Delivery & Self Service Automation Configuration Manager Data Protection Manager App DCOwner Admin Service Manager Service Manager Monitor Operate Application Management Service Delivery & Automation Infrastructure Management
    39. 39. • How will a Private Cloud effect your Current IT Services model and IT’s relationship with the business?• If its ‘All about the App’ – how does Microsoft Private Cloud enable a stronger relationship with line-of-business applications?• What are the cost implications of a Private Cloud? Where will you see efficiencies?• What are the 3 most common pitfalls that get in the way of Private Cloud adoption and how can they be addressed?
    40. 40. 52
    41. 41. 53
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