<ul><li>Presented by: Michael Tresh, Director of Product Management & Marketing, Viridity Software </li></ul>
<ul><li>How Efficient is Your Data Center? </li></ul><ul><li>Getting Management Buy-In for New Projects </li></ul><ul><li>...
 
<ul><li>Traditionally, power, cooling, and utilization are monitored and managed separately by three primary groups in the...
<ul><li>Find a structured way to identify and demonstrate shared benefits   </li></ul><ul><ul><li>IT/IS management-  Preve...
<ul><li>Desire to reduce operating cost </li></ul><ul><li>Planning or following server consolidation </li></ul><ul><li>In ...
<ul><li>Contact Utility Company </li></ul><ul><li>Baseline the Data Center </li></ul><ul><li>Submit Incentive Application ...
Facility Efficiency CADE  Impact Deploy virtualization for existing and new demand 25-30% Remove dead servers 10-25% Intro...
<ul><li>Develop baseline metrics (server, storage and network utilization) </li></ul><ul><li>Choose a metric: PUE, DCiE, C...
<ul><li>IT </li></ul><ul><ul><li>Performance Based Initiatives </li></ul></ul><ul><ul><li>Server Consolidation, Virtualiza...
<ul><li>In Row Cooling </li></ul><ul><li>Hot Isle/ Cold Isle containment </li></ul><ul><li>Improved HVAC and humidificatio...
<ul><li>Building a New Data Center? </li></ul><ul><ul><li>Design consultation and/or assistance related to energy savings ...
<ul><li>Server Load </li></ul><ul><ul><li>Number of Current Physical Servers vs. Number  </li></ul></ul><ul><ul><li>that w...
<ul><li>Measure </li></ul><ul><ul><li>Measure Equipment and applications power consumption (idle/ loaded) </li></ul></ul><...
<ul><li>Reduce OpEx by decreasing power consumption and increasing cooling efficiency  + Utility Rebates </li></ul><ul><li...
 
Arizona Public Service (AZ) Data Center Rebate:  http://www.austinenergy.com/energy%20Efficiency/Programs/Rebates/Commerci...
Bonneville Power Administration (MT) Commercial Sector Programs:  http://www.bpa.gov/Energy/N/commercial.cfm   Technical S...
Los Angeles Department of Water & Power (CA) Custom Express Program:  http://www.ladwp.com/ladwp/cms/ladwp012689.jsp   Cus...
Snohomish County Public Utility District (WA) Rebates for PC Power Management:  http://www.snopud.com/business/bizrebates/...
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Viridity software dcw presentation 3-1

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  • Source: The Report to Congress on Server and Data Center Energy Efficiency, 2007 http://www1.eere.energy.gov/industry/datacenters/about.html https://www.powerofaction.com/datacenters/
  • “ 10 Game Changing Improvements to Double Existing Efficiency” Source: McKinsey recommendations for better data center efficiency
  • Image from “Data Center Rebates” www.datacenterrebates.com
  • As Identified by Fran Boucher, National Grid
  • C
  • Aggregation of Links and Program Summaries: http://www.cee1.org/com/dcs/dcs-main.php3 Another great website for finding Incentives: www.dsireusa.org
  • Viridity software dcw presentation 3-1

    1. 1. <ul><li>Presented by: Michael Tresh, Director of Product Management & Marketing, Viridity Software </li></ul>
    2. 2. <ul><li>How Efficient is Your Data Center? </li></ul><ul><li>Getting Management Buy-In for New Projects </li></ul><ul><li>When to Contact the Utility Company? </li></ul><ul><li>What is the Typical Process for Getting a Rebate? </li></ul><ul><li>Where to Start? </li></ul><ul><li>What Metrics Matter? </li></ul><ul><li>What Measures have Incentives? </li></ul><ul><li>Baselining the Data Center </li></ul><ul><li>Financial Flexibility </li></ul>
    3. 4. <ul><li>Traditionally, power, cooling, and utilization are monitored and managed separately by three primary groups in the organization. </li></ul><ul><ul><li>IT/ IS Management </li></ul></ul><ul><ul><li>Facilities </li></ul></ul><ul><ul><li>C-suite </li></ul></ul><ul><li>Each dedicated to maximizing the data center and its assets, in addition to managing expense, but each coming at it from separate corners with very little, if any, inter-communications. </li></ul>7 Copyright © 2011 Viridity Software, Inc. All Rights Reserved
    4. 5. <ul><li>Find a structured way to identify and demonstrate shared benefits </li></ul><ul><ul><li>IT/IS management- Prevent outages. Restore control. Better overall management of data center. </li></ul></ul><ul><ul><li>Facilities management- Reduce power bill. </li></ul></ul><ul><ul><li>C-suite- Visibility. Cost Savings. ROI. </li></ul></ul>10 Copyright © 2011 Viridity Software, Inc. All Rights Reserved
    5. 6. <ul><li>Desire to reduce operating cost </li></ul><ul><li>Planning or following server consolidation </li></ul><ul><li>In advance of major server refresh </li></ul><ul><li>Room is very cold </li></ul><ul><li>Serious hot spots </li></ul><ul><li>UPS system needs maintenance </li></ul><ul><li>HVAC or UPS is at end of useful life </li></ul><ul><li>Not sure if vendor sales pitch is valid </li></ul><ul><ul><li>*Contact utility company before starting the project </li></ul></ul>
    6. 7. <ul><li>Contact Utility Company </li></ul><ul><li>Baseline the Data Center </li></ul><ul><li>Submit Incentive Application </li></ul><ul><li>Pre-project Verification </li></ul><ul><li>Implementation </li></ul><ul><li>Post-project Verification </li></ul><ul><li>Incentive check issued </li></ul>
    7. 8. Facility Efficiency CADE Impact Deploy virtualization for existing and new demand 25-30% Remove dead servers 10-25% Introduce greener and more power efficient servers and enable power saving features 10-20% Upgrade older equipment (non-virtualized) 10-20% Reduce demand for new servers 10-15% Facility Efficiency CADE Impact Increase cold aisle temp, eliminate “dueling” cooling units, increase chilled water temp. 10-15% Implement free cooling where applicable 0-15% Reduce cooling loss through sealing cable cutouts, rationalizing cable plant 3-8% Create data center energy dashboard to identify pain points 3-5% Selectively turn off core components to increase remaining unit efficiency 3-5%
    8. 9. <ul><li>Develop baseline metrics (server, storage and network utilization) </li></ul><ul><li>Choose a metric: PUE, DCiE, CADE or CUPS </li></ul><ul><li>Measure and model projected energy savings </li></ul>
    9. 10. <ul><li>IT </li></ul><ul><ul><li>Performance Based Initiatives </li></ul></ul><ul><ul><li>Server Consolidation, Virtualization (phasing out) </li></ul></ul><ul><ul><li>Measures recommended through efficiency studies </li></ul></ul><ul><ul><li>Custom Funding </li></ul></ul><ul><li>Facilities </li></ul><ul><ul><li>UPS Systems, PDUs </li></ul></ul><ul><ul><li>HVAC Measures, Cooling Optimization, CRACs, Chillers </li></ul></ul><ul><ul><li>Motors, Controls </li></ul></ul><ul><ul><li>Variable Speed Drives </li></ul></ul><ul><ul><li>Custom Funding </li></ul></ul><ul><ul><li>Lighting </li></ul></ul>
    10. 11. <ul><li>In Row Cooling </li></ul><ul><li>Hot Isle/ Cold Isle containment </li></ul><ul><li>Improved HVAC and humidification control </li></ul><ul><li>Airflow Improvements </li></ul><ul><li>Free cooling and equipment controls </li></ul><ul><li>High Efficiency UPS systems </li></ul><ul><li>Chiller Upgrades </li></ul><ul><li>*Virtualization rebates are phasing out, </li></ul><ul><li>some other software may be eligible. </li></ul>
    11. 12. <ul><li>Building a New Data Center? </li></ul><ul><ul><li>Design consultation and/or assistance related to energy savings is usually offered. Get help and get cash! </li></ul></ul><ul><li>Retrofitting an Existing Data Center? </li></ul><ul><ul><li>Many utility companies offer free audits/assessments/modeling onsite or online. Some offer grants to help with these costs. </li></ul></ul><ul><ul><li>Many utility companies offer commissioning services, incentives, or custom funding. </li></ul></ul>
    12. 13. <ul><li>Server Load </li></ul><ul><ul><li>Number of Current Physical Servers vs. Number </li></ul></ul><ul><ul><li>that will be removed </li></ul></ul><ul><ul><li>Provide Asset List prior to Inspection (Include Unique Identifier, i.e. SKU) </li></ul></ul><ul><li>Understand IT and Facilities (HVAC, Chillers, CRAC units) </li></ul>
    13. 14. <ul><li>Measure </li></ul><ul><ul><li>Measure Equipment and applications power consumption (idle/ loaded) </li></ul></ul><ul><ul><li>Measure efficiency of your data center </li></ul></ul><ul><ul><li>One-time refresh for more efficiency and capacity (IT/Mechanical) </li></ul></ul><ul><li>Monitor </li></ul><ul><ul><li>Power Consumption and Utilization </li></ul></ul><ul><ul><li>Temperature </li></ul></ul><ul><ul><li>Ongoing baseline for auditing </li></ul></ul><ul><li>Manage </li></ul><ul><ul><li>Servers </li></ul></ul><ul><ul><li>Cooling </li></ul></ul><ul><ul><li>Rebates </li></ul></ul><ul><ul><li>Ongoing “below baseline” savings </li></ul></ul>
    14. 15. <ul><li>Reduce OpEx by decreasing power consumption and increasing cooling efficiency + Utility Rebates </li></ul><ul><li>Add cash to balance sheet with trade-ins and leases + Utility Rebates </li></ul><ul><li>Try new, efficient technology + Utility Rebates </li></ul>
    15. 17. Arizona Public Service (AZ) Data Center Rebate: http://www.austinenergy.com/energy%20Efficiency/Programs/Rebates/Commercial/Commercial%20Energy/dataCenter.htm Commercial Power Saver Program: http://www.austinenergy.com/Energy%20Efficiency/commIndex.htm Austin Energy (TX) Data Center Rebate: http://www.austinenergy.com/energy%20Efficiency/Programs/Rebates/Commercial/Commercial%20Energy/dataCenter.htm Commercial Power Saver Program: http://www.austinenergy.com/Energy%20Efficiency/commIndex.htm AVISTA Utilities (ID) PC Power Management: https://www.avistautilities.com/business/rebates/washington_idaho/Pages/incentive_14.aspx Business Energy Efficient Initiatives: https://www.avistautilities.com/business/rebates/washington_idaho/Pages/default.aspx AVISTA Utilities (WA) PC Power Management: https://www.avistautilities.com/business/rebates/washington_idaho/Pages/incentive_14.aspx Business Energy Efficient Initiatives: https://www.avistautilities.com/business/rebates/washington_idaho/Pages/default.aspx Bonneville Power Administration (ID) PC Power Management: https://www.avistautilities.com/business/rebates/washington_idaho/Pages/incentive_14.aspx Business Energy Efficient Initiatives: https://www.avistautilities.com/business/rebates/washington_idaho/Pages/default.aspx
    16. 18. Bonneville Power Administration (MT) Commercial Sector Programs: http://www.bpa.gov/Energy/N/commercial.cfm Technical Services Request: https://secure.bpa.gov/EE_TechServiceProposals_Ext/ Bonneville Power Administration (OR) Commercial Sector Programs: http://www.bpa.gov/Energy/N/commercial.cfm Technical Services Request: https://secure.bpa.gov/EE_TechServiceProposals_Ext/ Bonneville Power Administration (WA) Commercial Sector Programs: http://www.bpa.gov/Energy/N/commercial.cfm Technical Services Request: https://secure.bpa.gov/EE_TechServiceProposals_Ext/ BC Hydro (British Columbia) Data Centre & Server Initiative: http://www.bchydro.com/powersmart/commercial/data_centre_and_server.html Product Incentive Program: http://www.bchydro.com/rebates_savings/product_incentive_program.html City of Palo Alto Utilities (CA) Commercial Advantage Program: http://www.cityofpaloalto.org/news/displaynews.asp?NewsID=471&targetid=139 Efficiency Vermont (VT) Data Centers & IT: http://www.efficiencyvermont.com/pages/Business/SavingEnergy/DataCenters/ Commercial Rebates: http://efficiencyvermont.com/pages/Business/HVAC/ Energy Trust of Oregon (OR) IT / Power: http://energytrust.org/business/incentives/Hospitality/equipment-upgrades/Software/it-power/ Business Program: http://energytrust.org/business/ Eugene Water & Electric Board (OR) Miscellaneous Equipment Catalog 2010: http://www.eweb.org/public/documents/energy/MiscellaneousEquipmentCatalogWebsite.pdf Business Program: http://www.eweb.org/saveenergy/business Idaho Power (ID) Easy Upgrade Program: http://www.idahopower.com/EnergyEfficiency/Business/Programs/EasyUpgrades/default.cfm Custom Efficiency Program: http://www.idahopower.com/EnergyEfficiency/Business/Programs/CustomEfficiency/default.cfm
    17. 19. Los Angeles Department of Water & Power (CA) Custom Express Program: http://www.ladwp.com/ladwp/cms/ladwp012689.jsp Custom Performance Program: http://www.ladwp.com/ladwp/cms/ladwp008836.jsp New York State Energy Research & Development Authority (NYSERDA) (NY) Flex Tech program: http://www.nyserda.org/programs/flextech.asp Existing Facilities Program: http://www.nyserda.org/programs/Existing_Facilities/default.html Oncor Electric Delivery (TX) Jay Brummett is the program contact: 214.274.8092 – cell [email_address] The Oncor program website is in development. Pacific Gas & Electric (PG&E) (CA) High Tech Information: http://www.pge.com/mybusiness/energysavingsrebates/incentivesbyindustry/hightech/relatedinfo/ Business Computing: http://www.pge.com/includes/docs/pdfs/mybusiness/energysavingsrebates/incentivesbyindustry/businesscomputing_final.pdf Customized Retrofit Incentives: http://www.pge.com/mybusiness/energysavingsrebates/rebatesincentives/ief/ Puget Sound Energy (WA) Business Energy Management: http://www.pse.com/SiteCollectionDocuments/business/4355.pdf Commercial Rebates and Grants: http://www.pse.com/solutions/forbusiness/Pages/efficiencyComPrograms.aspx Sacramento Municipal Utility District (CA) Business Rebates and Incentives: http://www.smud.org/en/business/rebates/Pages/index.aspx San Diego Gas & Electric (SEMPRA) (CA) Energy Efficiency Business Rebates: http://www.sdge.com/business/rebatesincentives/programs/energyEfficiency.shtml High Tech Rebates: http://www.sdge.com/business/rebatesincentives/programs/highTech.shtml
    18. 20. Snohomish County Public Utility District (WA) Rebates for PC Power Management: http://www.snopud.com/business/bizrebates/cipcpm.ashx?p=1130 Incentives for Existing Buildings: http://www.snopud.com/business/ciincent/ciretrofit.ashx?p=1576 Tacoma Public Utilities (WA) PC Power Management Rebates: http://www.mytpu.org/tacomapower/conserve-energy/conserve-in-your/equipment-rebates/office.htm Business Incentives: http://www.mytpu.org/tacomapower/conserve-energy/conserve-in-your/Default.htm Wisconsin Focus on Energy (WI) PC Network Energy Management: http://www.focusonenergy.com/Business/Commercial-Business/desktop.aspx Business Incentives: http://www.focusonenergy.com/Incentives/Business/ XCEL Energy (CO) Data Center Efficiency: http://xcelenergy.com/Colorado/BUSINESS/PROGRAMS_RESOURCES/CONSERVATIONREBATES_INCENTIVES_BUSINESS/Pages/DataCenterEfficiency.aspx XCEL Energy (MN) Data Center Efficiency: http://xcelenergy.com/Minnesota/BUSINESS/PROGRAMS_RESOURCES/CONSERVATIONREBATES_INCENTIVES_BUSINESS/Pages/DataCenterEfficiency.aspx

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