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SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
SponsorsOne Investor Deck
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SponsorsOne Investor Deck

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  • 1. THE ENGINE OF THE SOCIAL ECONOMY
  • 2. Disclaimer This presentation is not a solicitation or offer to buy or sell any security or any interest in SponsorsOne. (the “Company”) and cannot be relied upon for making an investment decision. This presentation is prepared and circulated for informational purposes only and is not intended to provide investment, legal, accounting or tax advice or recommendations to any recipient and should not be considered a recommendation to purchase or sell any particular security, or to implement (or not implement) any particular investment strategy. You should consult your tax or legal advi- sor about the information contained in this presentation.  This presenta- tion does not constitute an offering memorandum of the Company under applicable Canadian securities laws and does not attempt to describe all material facts or material information regarding the Company or its business.  Persons receiving or reviewing this presentation should not rely upon it as a complete overview of the business of the Company and should rely on their own investigation and due diligence.   Securities of the Company may only be offered or sold in those juris- dictions and to those persons where and to whom they may be lawfully offered for sale, and therein only by persons permitted to sell the interests.  The Company has not filed a prospectus with any securities commission or similar authority in Canada in respect of the interests and, accordingly, the interests will not be qualified for sale in Canada and may not be offered or sold directly or indirectly in Canada, except pursuant to an exemption from the prospectus and registration requirements of Canadian securities laws.    Investment in the Company will involve significant risks, including loss of the entire investment.  No securities commission or similar authority in Canada has reviewed or in any way passed upon the merits of an invest- ment in the Company, and any representation to the contrary is an of- fense.  All of the information contained in this presentation are for prelim- inary discussion purposes only.  Final terms and conditions may change without notice and are subject to further discussion and negotiations.    This presentation may contain certain forward-looking statements, projec- tions, opinions and information that are based on the beliefs of the Com- pany as well as assumptions made by and information currently available to the Company with respect to future events and are subject to certain risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying opinions or assumptions prove incorrect, actual results may vary materially from those described herein.  The value of investments and any income generated may go down as well as up and is not guaranteed.  An investor may not get back the amount originally invested.  Past performance is not necessarily a guide to future performance.   The Company and its directors and officers cannot be held responsible for any direct or incidental loss incurred by applying any of the information in this presentation. The statements and opinions expressed are subject to change without notice based on market and other conditions and may differ from opinions expressed in the Company’s other businesses and activities. Descriptions of the Company’s processes and strategies are based on its general practice and the Company may make exceptions in specific cases.  While the information contained in this presentation was developed from sources believed to be reliable, no representation, warranty or undertaking, express or limited, is given as to the accuracy or completeness of the information or opinions contained in this presentation by the Company or any of its directors, officers or employees and no liabil- ity is accepted by such persons for the accuracy or completeness of any such information or opinions.  As such, no reliance may be placed for any purpose on the information and opinions contained in this presentation.   This presentation should be considered confidential and no information con- tained herein either in whole or in part may be reproduced or redistributed without the express written consent of the Company. Any  reproduction or redistribution of this presentation without such consent is unauthorized.
  • 3. Overview 2006 TRACKSIDE SPONSORSHIP EXTREME SPORTS SOCIAL SPONSORSHIP 2007 2008 2009 2010 2011 2012 2013 2014 timeline 2006 Sponsorship company launched in extreme sports 2011 $400,000 raised seed capital 2012 Receives grant from University of Waterloo > Enters Accelerator Centre 2013 $1.25M raised, RTO, trading on CSE 2014 SponsorsOne launched > Tech team in Waterloo > Sales/marketing team in Toronto > Target acquisitions LA, NYC, Toronto, Seattle and Stockholm CSE Symbol: SPO Shares Outstanding: 13.4 M Fully Diluted: 26.6 M Market Cap: 12.51 M Directors/Officers own 64.5% undiluted Recent Share Price: $0.90 52 week hi: $1.00 52 week low: $0.90
  • 4. $491B Global Advertising Size of Market $38B in Social/Mobile/Video (2014) +$11B in 2014 WILL OWN THIS DIGITAL MARKETING $88B $27B $376B Search/Banners Social/Mobile/Video Traditional 0% growth 13% growth 41% growth Source: Magna Global, MediaPost, WARC 2013 (TV, Radio, Print) TRADITIONAL MARKETING
  • 5. Problem – Brands Not Satisfied Digital marketing ® Banners Social Video Search Mobile B Brands Consumers No one-to-one connection No visibility on true influencers Campaigns don’t scale Low ROI CURRENT METHODS Total lack of engagement
  • 6. Influencers Not Satisfied Artists’ revenue from FB, Twitter, Instagram $0
  • 7. The Engine of the Social Economy ®B Brands Enthusiasts Social sponsorship Engage with the brands they love Social commerce Get paid with real currency
  • 8. Defining the Social Economy B Social sponsorship Social commerce Influencers Enthusiasts  xCredits Treasury Central bank Social networks Brands
  • 9. Roles within Social Sponsorship ® ® Cloud brands enthusiast social media networks niche social networks sponsors cloud wordmark xChange sponsors xChange wordmarksymbol sponsors bank ®B Brands buys xCredits to reward enthusiasts for authentic engagement ® ® ud enthusiast etworks niche social networks oud wordmark xChange sponsors xChange wordmark sponsors bank B Enthusiasts receive currency rewards for promoting the Brand ® ® Cloud x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark xChange sponsors xChange wordmarksponsors cloud symbol sponsors ba ®B Social networks – where social sponsorship happens C x-credit elite influencer socia sposponsors cloud symbol Influencers are the catalysts for long-term sponsorship
  • 10. A Brand’s Sponsorship Levels 10% off 25% off 50% off 10% off 25% off 50% off Enthusiast Advocate Ambassador Influencer 25,000 xCredits 75,000 xCredits Consumers increase sponsorship through authentic engagement
  • 11. Social Sponsorship in Action Getting sponsored • He’s a fan of pro player, Mr. J • Mr. J is an influencer for Brand X • He’s passionate about Mr. J’s Brand X shoes • Visits Mr. J’s Facebook fan page • Clicks on SponsorOne’s “Get Sponsored” button • Billy now has xCredit account, SponsorsCloud connects to all his social media sites • Billy selects Brand X among Mr. J’s multiple Brands • Billy receives 50 xCredits in account from Brand X for engaging
  • 12. Social Sponsorship in Action Earning xCredits Billy posts pic on FB of himself in Brand X store with shoes on • Gets lots of likes and shares • Sees xCredits balance go up +25 Tweets about the store experience • Friends retweet it • Sees xCredits balance go up +4 Mr. J’s xCredit balance goes up too +5 ® ® Cloud x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark xChange sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B ® ® Cloud x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark xChange sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B ® ® x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B
  • 13. Social Sponsorship in Action Achieving new sponsorship levels Billy gets sponsored by clothing Brand Y and skateboard Brand Z • Keeps the authentic engagement going • xCredits balances keep going up Moves up 2 levels with Brand X ® ® Cloud x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark xChange sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B 10% off 25% off 50% off Enthusiast Advocate
  • 14. Social Commerce in Action Converting to real dollars • Billy has earned enough xCredits from Brands X, Y, Z • Can now exchange for $200 Brand X shoes • Billy receives his 25% off code worth $50 coupon • Exchanges xCredits for cash coupon • Brand X bids “80 cents on dollar” based on Billy’s Impact Score • Score driven by quality of brands, xCredits earned, type of engagement • Exchanges 1500 xCredits for $120 coupon • He buys shoes for $30
  • 15. Social Commerce in Action Converting to real dollars Brand wins – buys xCredits at 20% discount, has a rewarded fan Billy wins – buys $200 shoes for $30 Mr. J wins – receives 150 xCredits from Brand (10%) SPO wins – 150 xCredits returned to central bank (10%) The Social Currency value is based on • the Impact Score of the enthusiast • the monetary value – every user has their own Social Commerce value
  • 16. How SponsorsOne Makes Money xCredits Sales Sale of xCredits to brands Partnering with Influencers and social networks Global Creative Agency Fees for digital marketing services to brands Acquire digital boutique agencies Acquisitions Social networks Big Data Analytics Access fees to brands, agencies for Social Economy analytics
  • 17. How SponsorsOne Makes Money Sale of xCredits ® ® x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B REVENUE SHARE ® ® Cloud x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark xChange sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B 80-90% 10-20% 1,000,000 ® ® brands enthusiast social media networks niche social networks sponsors cloud wordmark sponsors xChange wordmarksymbol sponsors bank ®B ® ® x-credit brands enthusiast e influencer social media networks niche social networks sponsors cloud wordmark sponsors xChange wordmarkponsors cloud symbol sponsors bank ®B ® ® nds enthusiast ia networks niche social networks s cloud wordmark sponsors xChange wordmark sponsors bank ®B Cloud sponsors cloud wordmarksponsors cloud symbol ® ® Cloud x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark xChange sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B ® ® x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B $100K + X% • Central bank issues xCredits to Treasury • Brands pay cash to Treasury • Treasury issues xCredits to Brand • Treasury earns X% transaction fee
  • 18. How SponsorsOne Makes Money Enthusiasts earn xCredits through authentic conversations about the Brand Authentic engagement ® ® brands enthusiast social media networks niche social networks sponsors bank ®B ® ® x-credit brands enthusiast elite influencer social media networks niche social networks sponsors bank ®B ® ® s enthusiast etworks niche social networks oud wordmark sponsors xChange wordmark sponsors bank B Cloud sponsors cloud wordmark xCh sponsors xChsponsors cloud symbol ® ® Cloud x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark xChange sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B ® ® Cloud x-credit brands elite influencer social media networks niche social networks sponsors cloud wordmark xChang sponsors xChange wordmasponsors cloud symbol ®B No fee to authenticate the engagement
  • 19. How SponsorsOne Makes Money Enthusiasts earn cash and discounts to buy the products and serves they love ® ® brands enthusiast social media networks niche social networks sponsors bank ®B ® ® x-credit brands enthusiast elite influencer social media networks niche social networks sponsors bank ®B ® ® s enthusiast etworks niche social networks oud wordmark sponsors xChange wordmark sponsors bank B ® ® Cloud x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark xChange sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B ® ® Cloud x-credit brands elite influencer social media networks niche social networks sponsors cloud wordmark xChan sponsors xChange wsponsors cloud symbol ®B Real rewards Cloud sponsors cloud wordmark xCh sponsors xChsponsors cloud symbol • Brands pay discounted value on xCredits • Discounts based on level, Impact Score • Treasury earns transaction fee • % of xCredits goes to central bank ® ® Cloud x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark xChange sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B XCREDIT SHARE ® ® Cloud x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark xChange sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B 60-80% 10-20% 10-20% ® ® Cloud x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark xChange sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B ® ® Cloud x-credit brands enthusiast elite influencer social media networks niche social networks sponsors cloud wordmark xChange sponsors xChange wordmarksponsors cloud symbol sponsors bank ®B
  • 20. How SponsorsOne Makes Money Managing supply and demand within the Social Economy redeemed for products 10-20% redeemed to “level up” 10-20% transferred to fans by influencer 5-10% transferred between enthusiasts 5-10% donated to charity 0% Reduces the number of xCredits in circulation Brands and Influencers purchase more xCredits Returned to TreasuryTransactions
  • 21. How SponsorsOne Makes Money Growth strategy Creative Agency acquisition • Serving major brands and celebrities • 10-20 person • Firms with $3-5M revenue • Have $20M Revenue in pipeline Social Network acquisition • 1-5M users • Brings cash flow and revenue • Proven technology • Major brand relationships Build the sales channel • Recruit industry players to Advisory Team • Joint Venture with Influencer Management Firms
  • 22. Capital Markets Roadmap • Market Cap: $50M • Share Price: $3 - 5 • Working Capital: $10M • Market Cap: $100M • Share Price: $5 - 10 • Revenue/Earnings Visibility
  • 23. Management Team
  • 24. Our CEO Myles Bartholomew Developed Social Sponsorship while professional motocross racing Wrote and filed the patent on Social Sponsorship in 2013
  • 25. Capitalization Shares Issued Basic Fully Diluted Founder Shares (Myles Bartholomew) 5,833,333 44% 22% Investment Round 1: $0.15/share in 2009/2010 1,666,667 13% 6% Investment Round 2: $0.30/share in 2013 4,167,333 31% 16% RTO Shell: (combine shell and Greenberg debt conversion shares) 1,755,067 13% 7% Basic Shares Issued and Outstanding: 13,422,400 100% Employee Options 1,385,000 5% Investor Warrants ($0.30/share, 2 year term) 4,167,333 16% Purchase Warrants ($0.65/share, 1 year term) 5,833,667 22% Other Warrants ($0.30/share, 2 year term) 1,853,400 7% Fully Diluted 26,661,800 100%
  • 26. Investment Summary • Digital marketing segment growing at 41% adding $11B in 2014 • Significant growth strategy • SPO raised $1.25M, warrants to contribute $5.6M, RTO and trading on CSE • SPO offers Social Sponsorship supported by the Social Currency • Revenue from transaction fees, creative services, acquisitions • Signing industry players to Advisory Team • Recruiting channel partners to access Influencers • Brands and Influencers are creating the Social Economy – SponsorsOne is the Engine • Top performing management team with deep industry experience
  • 27. Latest News Mar. 5, 2014: Iconic Brand Builder Ricardo Camargo joins Advisory Team Feb. 27, 2014: Jonathan Leong joins as CFO Feb. 12, 2014: Music Mogul Lord Seb Webber joins SponsorsOne Advisory Team Jan. 31, 2014:   SponsorsOne announces initial agreement to acquire NFU  Jan. 30, 2014:   SponsorsOne announces Warren Noronha to the Advisory Team  Jan. 8, 2014: InfoPet renamed SponsorsOne, trading under symbol CSE:SPO Jan. 3, 2014: SponsorsOne announces Seth Brouwers as Chief Operating Officer Dec. 17, 2013: MXM Nation completes RTO with InfoPet Dec. 1, 2013: MXM completed $1.2M private equity financing
  • 28. Gary Bartholomew, Exec. Chairman Jay Bedard, Investor Relations gbartholomew@sponsorsone.com jay@envoystrategicpartners.com T: 647.400.6927 T: 647.202.1648
  • 29. THE ENGINE OF THE SOCIAL ECONOMY

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